Precision Marketing In Websphere Commerce

This IBM® Redbooks® publication positions WebSphere® Commerce Version 7 in today's marketplace and discusses its enhanced features enabling business users to achieve their vision for precision marketing. This book helps you to tailor and configure the Marketing tool in IBM Management Center for WebSphere Commerce to create and manage various promotion campaigns as needed by your business. This book provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios. This book has been developed for an experienced WebSphere Commerce design and developers audience.

This IBM® Redbooks® publication discusses the value proposition of cross-channel solutions and describes the IBM Retail Integration Framework Commerce Product Strategy solution and service-oriented architecture (SOA) as an enabler. In depth, this book describes cross-channel processes and cross-channel features and proposes scenarios and configurations to meet the challenges in a competitive environment. This book describes the latest features and techniques of IBM WebSphere® Commerce Version 7. In it, we present an overview of the WebSphere Commerce order and inventory management systems, the distributed order management (referred to as DOM throughout this book) integration framework, and a sample DOM integration scenario. We discuss the Madisons starter store (Web 2.0 storefront) and present a hands-on experience that integrates MapQuest with the WebSphere Commerce V7 Store Locator feature. We discuss how a merchant can use the mobile features that are included in WebSphere Commerce V7 to define e-Marketing Spots and promotion for mobile users. In addition, we demonstrate how to use Google Maps with the Store Locator feature on a mobile device. We include in this book an example about how to apply WebSphere Commerce features on a cross-channel solution as applied at the Easy Hogary Construccion home improvement retail company in South America. The scenario explains how to scale from an SOA store to a cross-channel business model. This book is designed for use by WebSphere Commerce developers, practitioners, and solution architects in various industries.

The IBM® Midmarket Software Buying and Selling Guide is tailored specifically to help the management and IT staff of small and midsized businesses evaluate how the IBM midmarket portfolio can provide simple and cost-effective solutions to common business problems. Along with a midmarket customer focus, this IBM RedpaperTM publication is designed to help IBM teams and Business Partners be more effective in serving small and midsized businesses. We illustrate how IBM software for the midmarket can help businesses use the Web to reduce expenses, improve customer service, and expand into new markets. We cover the IBM software offering for the midmarket, which includes what the software does, the platforms it runs on, where to find more information, and how it can help your business become more profitable: - IBM Business Partners often keep a printed copy of this guide in their briefcases for software references - Customers can view this guide online and look up software-value messages and IBM product family offering comparisons - IBM Sales Representatives can print parts of this guide as "leave-behinds" for customers, to give them extra collateral on midmarket software of interest To make sure that you have the latest version of this guide, download it from this web address: http://www.redbooks.ibm.com/abstracts/redp3975.html?Open

This IBM® Redbooks® publication brings together subject matter experts with experience using the leading IBM customer interaction platform for cross-channel and online commerce, IBM WebSphere® Commerce, with the powerful IBM Sterling Order Management, which coordinates order fulfillment from all channels and across the extended enterprise. An integrated solution was built in the lab that illustrates how these products can be integrated to benefit IBM customers. This publication focuses on the integration of the IBM high-volume commerce solution designed to address enterprise commerce needs by delivering a rich, robust multi-channel customer experience, with Sterling Order Management, designed to enable supplier collaboration with management and order fulfillment process optimization. By integrating WebSphere Commerce and Sterling Order Management with out-of-the-box components, we prove that customers are provided an end-to-end solution to address a complete opportunity for a fulfillment life cycle that is cost effective and easy to implement. This publication targets a technical audience for the documentation of the integration approach by explaining the solution architecture and the implementation details. However, this publication also contains introductory chapters that contain executive summary material and provides well-documented scenarios with use cases for business analysts whose domain would be these systems.

A digital experience is a personalized experience that provides employees, customers, business partners, and citizens with a single point of interaction with people, content, and applications anywhere, anytime, and from any device. The IBM® Digital Experience is a platform that is used to build powerful contextual websites. The strengths of the platform include the ability to mix applications and web content into a coherent user experience. Developers can build upon a prescriptive standard to build reusable building bricks, which can be used by line-of-business (LOB) users in a flexible way. LOB users can assemble pages from these building bricks and from rich web content. The page creation is performed inline by easy drag-and-drop operations without requiring sophisticated IT skills. This IBM Redbooks® publication describes how a team can build a website starting from a new installation of Digital Experience. The book provides examples of the basic tasks that are needed to get started with building a proof-of-concept (PoC) website example. The resulting example website illustrates the value and key capabilities of the Digital Experience suite, featuring IBM WebSphere® Portal and IBM Web Content Management. The target audiences for this book include the following groups: Decision makers and solution architects considering Digital Experience as a platform for their internal or external facing website. Developers who are tasked to implement a PoC and must be enabled to start quickly and efficiently, which includes the integration of existing back-end systems. A wide range of IBM services and sales professionals who are involved in selling IBM software and designing client solutions that include Digital Experience.

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

This MaxFacts[ interactive book explores business agility and IBM's smart work initiative in the context of business process management and SOA connectivity and Integration. It contains information and graphics gathered and adapted with permission from multiple IBM and non-IBM sources. Also, there are embedded links to more-detailed, multimedia content available on the Internet so you always have the most current information at your fingertips. We are confident that you will find this a useful reference tool. As we are always working to better help you succeed, please forward any comments or suggested improvements to this book to [email protected].

Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.