Preaching And The Thirty Second Commerical

At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it. Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising. Examples of these lessons include: • Sharpening one's analysis to understand the congregation better • Encoding a message so that listeners can decode it for their individual lives • Understanding how the form of the sermon leads to greater or lesser effectiveness • Building the sermon around imagery and narrative

Coauthored by a homiletician, a theologian, and a biblical scholar, this book is a preaching primer that provides tools for crafting effective, engaging, and inspiring sermons. Using a unique workbook-style format, Introduction to Preaching equips seminarians and preachers to use appropriate theological claims informed by solid biblical interpretation while providing several sample sermons from the authors. Readers will learn how to use a three-part schema—the Central Question, the Central Claim, and the Central Purpose—to provide the drive, direction, and destination for the sermon. Offering guidelines for using appropriate sermon forms, imagery, metaphors, and creativity, together with advice on how to deliver contextually relevant sermons using our bodies, presence, and voice make this a staple for both new and experienced preachers. Introduction to Preaching includes a chapter on exploring the space of preaching, including onsite and online sermons. In addition, it features charts and worksheets to help organize the sermon-writing process, as well as exercises for the preacher’s voice and body and tips for advice for guest preachers and supply preachers. A glossary of terms and an extensive bibliography make this a handy reference guide for students and all preachers.

Homiletics textbooks often discourage the use of humor in preaching, regarding it as trivializing or distracting. The result is that many preachers have failed to understand humor’s positive power, demoting it to the opening joke to get a guaranteed guffaw to warm up the crowd. Humor Us!, the second volume in the "Preaching and…" series, is a collaborative effort by homiletician Alyce M. McKenzie and humor scholar Owen Hanley Lynch that promotes humor, a force capable of great good, to its rightful place in the pulpit. Establishing humor as a divine gift, Humor Us! opens to preachers the world of humor studies with its positive portrayal of humor’s usefulness to speak truth to power, unite people in their common humanity, and strengthen them to cope and survive in tough times. Humor Us! helps preachers understand how humor works and shows them, in very practical and specific ways, how preachers can put it to work in their sermons. It combines the wealth of knowledge of two highly regarded scholars-practitioners to show how humor can become a potent tool for sharing the good news in sermons. McKenzie and Lynch prove that humor, when applied thoughtfully, can foster compassion and a sense of common humanity, help challenge an unjust status quo, and invite listeners into a shared experience of the presence of God.

Preaching today all too often tragically misses the point. We've all heard sermons that sound more like a lecture, filling the head but not the heart. And we've all heard sermons tailored to produce an emotional experience, filling the heart but not the head. But biblical preaching both informs minds and engages hearts—giving it the power to transform lives. By the Spirit's grace, biblical preaching brings truth home from the heart of the preacher to the heart of the hearer. Joel Beeke—a pastor and professor of preaching with over four decades of experience—explores the fundamental principles of Reformed experiential preaching, examining sermons by preachers from the past and bridging the historical gap by showing pastors what the preaching of God's life-transforming truth looks like today.

This volume develops an approach to preaching that brings together two important forces. One is process theology and the other is a homiletic of conversation based on mutual critical correlation. In this approach, the preacher does not unilaterally announce the Word of God but is the leader of an exciting conversation involving the biblical text, process theology, the congregation, and voices from the larger world. The preacher seeks to help the congregation identify God’s invitations towards inclusive well-being and to imagine how to respond in ways that are consistent with those invitations, that promote inclusive well-being. The book begins with a crisp and clear summary of the worldview of process theology, highlighting its distinctive views on how God operates in the world through invitation and on the interrelationship of all things. The work then outlines an approach to biblical exegesis informed by process perspectives and sketches a method for bringing the biblical voice into dialogue with voices from tradition, contemporary theology, and the congregation and preacher. The volume suggests shaping the sermon to honor process theology and conversation. The volume concludes by noticing how perspectives from process and conversation help the preacher embody the sermon in engaging ways.

Digital Homiletics demystifies the art of online preaching, helping readers understand both the why and the how of engaging listeners via digital formats. Sunggu Yang lays a concise and accessible theological foundation and then shares ten methods for effective digital preaching. Readers will encounter concrete tips and advice for sharing God's word online, whatever the dimensions of their electronic ministry. Yang profiles each of the ten methods in Digital Homiletics with an eye toward general description, homiletic theory, practical tips, final remarks, and innovative attention to "Details of the Style." Who is involved? Why might preachers employ this technique? Where should it be practiced, and when? What content is best suited to each method? The answers to these questions will help readers' tailor their online delivery. Throughout, Yang helps us recognize the distinctive nature of the homiletical task when preaching to an online audience.

What can preachers learn from the art of radio broadcasting? Jolyon Mitchell considers radio broadcasting in Britain and America, including C. S. Lewis, The Radio Padre, Ed Murrow, Lionel Blue and Angela Tilby. He explores how the speaker can create pictures with words and engage listeners in multi-sensory ways. This book offers theological insights and practical guidelines to enable preachers to listen and to communicate more creatively in today's media-saturated world.

Intentional Preaching, written by Meirwyn Walters, is the handy guide that every preacher needs. In preparing and delivering their sermons, preachers make dozens of decisions, some intentionally, many perhaps less so. Why not make thoughtful decisions for everything that goes into preaching a good sermon? From first words to hand gestures, choosing a text, masterful use of exegesis, captivating illustrations, titles, approaches to reading Scripture, use of voice, PowerPoint, applications that stick, and scores of other aspects of sermon preparation and delivery, this book explores the panoply of elements in good preaching. Targeted at preachers, the book consists of 117 “squiblets” ranging from a sentence to three or four pages, each on a particular aspect of preaching. Some are quite short, offering practical wisdom, some provide specific advice and tools, and some contain vignettes from the field. In this delightful and sage book, there is something for every preacher to improve his or her preaching. “Although pastors may have talked among themselves about how to construct effective sermons, they have seldom brought the listeners into the conversation. . . . They need a word like this from a layman, a lawyer, and a committed follower of Jesus who really is a friend of preachers.” —Haddon Robinson Key points and features: • Explores the panoply of elements in good preaching, from hand gestures, to use of voice, to captivating illustrations, and more • Easily readable (and incredibly humorous) short chapters for busy pastors • A handy guidebook in a small trim size, packed with snippets of sage advice

Stop Preaching and Start Communicating examines the medium of television as a powerful method of communication to consider what we can learn from it as communicators of the most important message the world needs to hear. Tony discusses: knowing your target audience, how to begin and end your message effectively, communicating without notes, the need for one memorable big idea, and how to communicate to transform, rather than simply inform.

Deep Faith Meets High Tech here in The Renewal of Preaching in the Twenty-first Century. A communications revolution is sweeping through the churches leaving some on fire and others burned out. This work shows what makes the difference for church leaders and communities who are using new media to advance Christian preaching. Join them by recovering the great tradition and expanding it through creative use encouraged by artists and filmmakers as well as preachers and professors. This work explores ways to maximize the promise of preaching and confront the perils leading to the renewal of church and society. Beginning with review of the situation today, we proceed step by step through the preparation and presentation of the sermon leading to transformation. The sermon in the local parish is seen as the microcosm of the macrocosm that is the communication of God's good news. "Rooted in a knowledge of and respect for traditional worship, David Randolph accurately assesses the difficulty facing mainline traditions in speaking to today's visual culture. But he doesn't stop there. He eloquently outlines a course of action that gives emphasis to the visual and, in particular, to the use of what he terms `new media.' Renewal of Preaching is a must read, not only as a text for those preparing for ministry, but also for long-time pastors seeking new ways of speaking to today's generation."---Joan Brix Carter Dean of College of Art and Design, Olivet University