Practice Without Malpractice In Ophthalmology

Being served with a lawsuit wouldn’t just ruin your day. It could ruin a clinician’s professional and personal life. Written for physicians by physicians, this important book concisely and pragmatically answers many of the questions surrounding medical malpractice. With an emphasis on clinical matters and a minimum of "legalese", this book shows ophthalmologists how to avoid law suits in the first place. It also examines what happens should litigation occur and provides insights into both defendant and plaintiff perspectives. Covering the legal issues for all of ophthalmology, here at last is a book that provides the busy clinician with the tools necessary to reduce the risk of lawsuits.

Includes bibliographical references (p. 228-230).

A detailed and highly practical manual on steps the optometric contact lens practitioner should take in office procedures to limit exposure to charges of malpractice. * -A detailed and highly practical manual for contact lens practitioners on how to limit exposure to charges of malpractice * - Current, practical advice on how to limit liability in every area of contact lens practice * - Includes specific examples of forms, charts, and suggestions for improving the efficiency of patient record-keeping

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

Excel in your clinical responsibilities with The Ophthalmic Assistant. Whether you work in an ophthalmology, optometry, or opticianry setting, this best-selling reference delivers expert practical, up-to-date guidance on ocular diseases, surgical procedures, medications, and equipment as well as paramedical procedures and office management - providing all the knowledge and skills you need to be a valuable asset to your team. A real "how-to" textbook. Consult this full-color visual guide for identification of ophthalmic disorders, explanations of difficult concepts, and depictions of the newest equipment used in ophthalmology and optometry – with over 1,000 illustrations. Refer to the practical appendices for quick-reference information on hospital/practice forms for more efficient patient record keeping, conversion tables, numerous language translations, ocular emergencies, pharmaceuticals, and more. Update your practical knowledge of ophthalmic tests and procedures. Confidently prepare for certification or recertification exams with comprehensive and practical information on the exam process for ophthalmic and optometric assistants. Optimize your results with OCT imaging and other innovative technologies used in today’s ophthalmic offices, clinics, and hospitals. Stay up to date with new drugs being used to treat a diverse range of eye diseases and disorders. Learn how to assist the newest refractive cataract surgery procedures. Update your knowledge of CPR procedures.

An experienced litigator lays out the essential issues.