Practical Measures To Increase Transit Advertising Revenues

Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.

This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.

"TRB's Transit Cooperative Research Program (TCRP) Report 129: Local and Regional Funding Mechanisms for Public Transportation explores a series of transit funding mechanisms with a primary focus on traditional tax- and fee-based funding; and common business, activity, and related funding sources. The report includes an online regional funding database that provides an extensive list of funding sources that are in use or have the prospect of being used at the local and regional level to support public transportation. A user manual for the database is also available online"--Publisher's description.

The Transportation Experience explores the historical evolution of transportation modes and technologies. The book traces how systems are innovated, planned and adapted, deployed and expanded, and reach maturity, where they may either be maintained in a polished obsolesce often propped up by subsidies, be displaced by competitors, or be reorganized and renewed. An array of examples supports the idea that modern policies are built from past experiences. William Garrison and David Levinson assert that the planning (and control) of nonlinear, unstable processes is today's central transportation problem, and that this is universal and true of all modes. Modes are similar, in that they all have a triad structure of network, vehicles, and operations; but this framework counters conventional wisdom. Most think of each mode as having a unique history and status, and each is regarded as the private playground of experts and agencies holding unique knowledge, operating in isolated silos. However, this book argues that while modes have an appearance of uniqueness, the same patterns repeat: systems policies, structures, and behaviors are a generic design on varying modal cloth. In the end, the illusion of uniqueness proves to be myopic. While it is true that knowledge has accumulated from past experiences, the heavy hand of these experiences places boundaries on current knowledge; especially on the ways professionals define problems and think about processes. The Transportation Experience provides perspective for the collections of models and techniques that are the essence of transportation science, and also expands the boundaries of current knowledge of the field.

World Bank Discussion Paper No. 352. Presents the proceedings of the China Urban Transport Symposium, held in Beijing, November 9-11, 1995, jointly sponsored by China's Ministry of Construction and Ministry of Finance, the People's Bank of China, the World Bank, and the Asian Development Bank. The symposium addressed a wide range of topics, including motor vehicle pollution, urban transport management and planning, bicycles in cities, mass rapid transit, public transit reform, and the role of the private sector.