Powering Content

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

A historic energy revolution is underway in the United States. Wind, sunlight, and other sustainable resources are now the fastest growing sources of energy in the U.S. and worldwide. American families are installing power plants on their roofs and entire communities are switching to 100 percent renewable energy. The urgent need to prevent climate change is causing people around the planet to question their reliance on carbon-intensive oil, coal, and natural gas. Author Bill Ritter, Jr., the 41st governor of Colorado and one of America's key thought leaders on this topic, discusses the forces behind the energy revolution, the new ways we must think about energy, and the future of fossil and renewable fuels. It is an essential read for any who want to understand one of history's biggest challenges to peace, prosperity, and security in the United States. Written in partnership with the Center for a New Energy Economy.

Using the latest research, real-world examples, and a new theory of healthy development, this book explains Hip Hop culture's ongoing role in helping Black youths to live long, healthy, and productive lives. In The Healing Power of Hip Hop, Raphael Travis Jr. offers a passionate look into existing tensions aligned with Hip Hop and demonstrates the beneficial quality it can have empowering its audience. His unique perspective takes Hip Hop out of the negative light and shows readers how Hip Hop has benefited the Black community. Organized to first examine the social and historical framing of Hip Hop culture and Black experiences in the United States, the remainder of the book is dedicated to elaborating on consistent themes of excellence and well-being in Hip Hop, and examining evidence of new ambassadors of Hip Hop culture across professional disciplines. The author uses research-informed language and structures to help the reader fully understand how Hip Hop creates more pathways to health and learning for youth and communities.

LinguaBot: How AI is Revolutionizing Foreign Language Mastery

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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.

The present volume is the third in a five-volume study of church doctrine. The multivolume set covers the major parts of church doctrine: Canon, God, Creation, Reconciliation, and Redemption. The first volume begins with an introduction to the entire project on why doctrine matters, which stresses the ecumenical, global, and above all biblical horizons of church doctrine as a primary expression of Christian witness. The second volume discusses the doctrine of God. The purpose of this third volume is to reaffirm the traditional church doctrine of Creation, and yet to do so in a way that submits that tradition to the overruling, overpowering authority of Scripture. God the Creator, according to the Bible, owns the entire universe; it does not belong to humankind. We live in service of his covenant of grace; but we do so along with our fellow creatures in a common vulnerability and finitude. The volume addresses the question of how the church doctrine of Creation speaks to the manifold ecological crisis of our time. Church doctrine is not a luxury but a necessity for the living community of faith, by which its witness in word and deed is tested against the one true measure of Christ the risen Lord.

Since the Global Financial Crisis, we have been approaching a crossroad in modern human history. The top 1 percent of people own more than half of the world’s wealth, while hundreds of millions suffer in extreme poverty. Governments quarrel over the politics of environmental policy, even as climate change poses an existential threat to life on the planet. And communities “hollowed out” by the forces of globalization still struggle to stand on their feet. How can we even begin to contemplate solutions to such immense and persistent problems? In Powering Prosperity: A Citizen’s Guide to Shaping the 21st Century, Dr. Indranil Ghosh brings together his decades of experience as a sustainable economic development investor, an entrepreneur, and an MIT-trained scientist, to provide a new framework for understanding the world’s challenges and the choices societies must make to address them. Central to Dr. Ghosh’s roadmap for positive change is a more inclusive form of governance, a collaborative model of long-term investment between public and private capital, and the empowerment of local communities to unleash their innovative and entrepreneurial energy.

This two-volume book presents an unusually diverse selection of research papers, covering all major topics in the fields of information and communication technologies and related sciences. It provides a wide-angle snapshot of current themes in information and power engineering, pursuing a cross-disciplinary approach to do so. The book gathers revised contributions that were presented at the 2018 International Conference: Sciences of Electronics, Technologies of Information and Telecommunication (SETIT'18), held on 20–22 December 2018 in Hammamet, Tunisia. This eighth installment of the event attracted a wealth of submissions, and the papers presented here were selected by a committee of experts and underwent additional, painstaking revision. Topics covered include: · Information Processing · Human-Machine Interaction · Computer Science · Telecommunications and Networks · Signal Processing · Electronics · Image and Video This broad-scoped approach is becoming increasingly popular in scientific publishing. Its aim is to encourage scholars and professionals to overcome disciplinary barriers, as demanded by current trends in the industry and in the consumer market, which are rapidly leading toward a convergence of data-driven applications, computation, telecommunication, and energy awareness. Given its coverage, the book will benefit graduate students, researchers and practitioners who need to keep up with the latest technological advances.