Performance And The Disney Theme Park Experience

This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.

Writing in a time of heightened political anxiety–and when accusations of nationalism, authoritarianism, and proto-fascism have increasingly divided Americans into factions– the authors use their influential performance studies-based ‘tourist as actor’ framework to unpack the ways that Disney parks and their guests co-create performance of implicit Americanness in the 21st century. This book argues that the roles that guests choose to perform-- accepting, declining, negotiating, or overwriting scripts offered to them by the Disney theme park experience-- ultimately reveals much about the nature of the contemporary United States. Focusing primarily on Walt Disney World in Florida, and using case studies on music, geography and ecology, sports, families, and politics, these chapters illuminate the always complicated and often contradictory presentations and performances of America within Disney parks in the deeply contested twenty-first century.

This study aims to find out what are the critical reasons that result in the significantly different performance of Hong Kong Disneyland and Tokyo Disney Resort, and what experience and lessons that the new Shanghai Disneyland can learn from. A comparative analysis is conducted from external and internal aspects between the two Disney theme parks in Asia. The results indicate that unfair financial arrangement and the small size of Hong Kong Disneyland have hefty impacts on profits while the Tokyo Disney Resort succeeds by providing a Japanized American Dream to Japanese visitors. Although there are other influential factors, the writer argues that the reason lies mostly in the financial arrangement and the small size of Hong Kong Disneyland. The two cases can provide experience and lessons to future theme parks in China, especially projects themed in international companies.

This book offers a comprehensive, multidisciplinary introduction to theme parks and the field of theme park studies. It identifies and discusses relevant economic, social, and cultural as well as medial, historical, and geographical aspects of theme parks worldwide, from the big international theme park chains to smaller, regional, family-operated parks. The book also describes the theories and methods that have been used to study theme parks in various academic disciplines and reviews the major contexts in which theme parks have been studied. By providing the necessary backgrounds, theories, and methods to analyze and understand theme parks both as a business field and as a socio-cultural phenomenon, this book will be a great resource to students, academics from all disciplines interested in theme parks, and professionals and policy-makers in the leisure and entertainment as well as the urban planning sector.

Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 1 (A), University of Leeds (Culural Studies department), course: Media Theory, language: English, abstract: In many parts of our world today people dream a dream of magic and illusion, prosperity and happiness, which is essentially an American dream, exported by the wizards of branding, by companies like McDonald′s, Nike, Coca-Cola and especially The Walt Disney Company (WDC). Known for being `the inventor of modern branding′ and `modern synergy′, the Disney company `has managed to insinuate its characters, stories, and image as good, clean, fun enterprise into the consciousness of millions around the earth′. The WDC today boasts revenue of more than $25 billion from its operations in media networks, consumer products, studio entertainment, Internet, and parks and resorts, and employs 120,000 people worldwide. Furthermore, it can be seen as `the single most powerful and influential force in the globalization of Western culture'. Having themed parks in California (Disneyland, Anaheim), Florida (Walt Disney World, Orlando), France (Disneyland and Disney Studios Paris), Japan (Tokyo Disney Resort), China (Hong Kong Disneyland), and as rumours suggest having plans for parks in Shanghai and Delhi, Disney spreads its `value-laden environments′ across the world. Thereby, it is `extending and expanding Classic Disney - `the Disney universe′ or `Disney vision′ - into a material and physical existence, as well as ′providing a strong dose of All-American ideology′. Since the theme parks `contribute significantly to Disney′s overall corporate goals, providing ongoing revenues and promotion for other parts of the corporate empire′ it is worthwhile to closer examine the parks which are viewed by many observers as `showcases for postmodernism′ and `panegyrics to capitalism′.

Costumed characters transform ordinary amusement parks into magical settings where princesses, superheroes, and more come to life. This lively guide helps creative teens looking to mix fun and work become a part of this essential theme park experience. Teens will learn how to land a role-playing job, performing in character with guests or onstage. Also covered are the many areas in which teens can exercise their interests away from the spotlight. Readers will learn how to leverage such skills as acting, dancing, and sewing to nail an interview, audition, or future career in or out of the theme park environment.

The success of Disneyland as the world's first permanent, commercially viable theme park sparked the creation of a number of other parks throughout the world, from Florida to Japan, France, and Hong Kong. But the impact of Disneyland is not confined to the theme park arena. These essays explore a far-reaching ideology. Among the topics are Disney's role in the creation of children's architecture; Frontierland as an allegorical map of the American West; the "cultural invasion of France" in Disneyland Paris; the politics of nostalgia; and "hyperurbanity" in the town of Celebration, Florida. Instructors considering this book for use in a course may request an examination copy here.

This overview of the Disney organization, in particular the theme parks and their significance for contemporary culture, examines issues such as: whether the parks are harbringers of postmodernism; the significance of consumption at the parks; and business considerations in the Disney organization.

Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.

`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!′ - George Ritzer, author of McDonaldization and Professor of Sociology, University of Maryland `Bryman′s analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow them to think about consumption, familiar consumer products, settings and activities, sociologically′ - Barry Smart, Professor of Sociology, University of Portsmouth `Bryman′s dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact, his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars, but for any one interested in the future of modern society′ - Janet Wasko Professor of Communication Studies, University of Oregon This is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants, shops, hotels, tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping, eating out, gambling, visiting the cinema, watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture. Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.