Perfect Phrases For Fundraising

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: Telephone soliciting YouTube, Facebook, and Twitter One-on-one meetings Board of director appeals Organization website campaigns

The Right Phrase for Every Situation...Every Time These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one thing: your proposal. With hundreds of ready-to-use “Perfect Phrases,” you'll quickly know the right words to use for the three major sections of every successful grant proposal: How to introduce yourself, your program, and your achievements How to describe your goals-and what funding will accomplish What you should include as your supporting documents With this comprehensive, user-friendly approach to grant writing, you'll be able to tackle the various proposal formats, create a professional purpose statement, and back up your plan with solid data. Plus, you'll discover some insider secrets that will really get the attention you want-and the funding you need.

A major thesaurus packed with of thousands of positive, action-oriented phrases to help the nonprofit professional. These phrases provide ready-to-use building blocks to create proposals, speeches, reports, presentations, grant applications, letters, web pages and fundraising packages that really work. Arranged by key word in clear, user-friendly bulleted lists, the phrases come with lots of cross references and vast array of persuasive alternate word choices. Large additional sections deal with the Internet, Contests and Sweepstakes, Telephone Campaigns and Saying Thank You. There are Envelope Teasers, urgings for Lapsed Donors and Members, special encouragement for Donor Renewal and Monthly or Sustained Giving, Reply Device wordings and much, much more. The Fundraiser's Phrase Book also functions as a giant idea bank. The phrases contain a treasury of fundraising concepts quickly adaptable to individual needs. Small charitable endeavors will find this book a priceless resource. Large organizations will save much precious time putting together the words so crucial to nonprofit success. As competition for donor dollars increases, the Fundraiser's Phrase Book is one of the best investments anyone seeking to raise charitable funds can make.

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME In today’s fast-moving economy and competitive climate, developing a creative, innovative workforce is absolutely essential for success. Perfect Phrases for Creativity and Innovation provides hundreds of ready-to-use phrases for building the kind of exciting, solution-driven work environment that turns average companies into industry leaders. From creating powerful teams to prioritizing ideas to rewarding success, this hands-on guide offers the language and proven tools to help you: Jump-start your own creativity Trigger whole-brain, divergent thinking in your employees Inspire teams to collaborate in new, effective ways Transform every team into an innovation machine

THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIME Employees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval. Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, andskill. Learn the most effective language for: Articulating new company initiatives Responding to questions with confidence Easing employees' fears Clarifying roles and responsibilities Addressing resistance and performance problems Praise for Perfect Phrases for Communicating Change "Perfect Phrases for Communicating Change is a wonderful book, filled with practical, solid advice, suggestions, and examples for how to communicate effectively in a time of change.” John Krajicek, Executive Professor and Assistant Director of Business Communication Studies, Texas A&M University "Communication during organizational change is everything. The right words at the right time can make all the difference between a successful and unsuccessful change initiative. This is a wonderful resource for finding the right words and sentiments to convey any type of change." Robert J. Marshak, Ph.D., author of Covert Processes at Work: Managing the Five Hidden Dimensions of Organizational Change “Finding the right words to communicate change is challenging, even for the best of managers. In this user-friendly text, Lawrence and Antoine provide hundreds of practical phrases to better prepare managers for the task. The book is rich with insightful suggestions on change messaging considerations and construction.” Edward Ferris, Assistant Professor, The New School for Management and Urban Policy "In my over 20 years of running companies and corporate divisions I have seen a direct correlation between the quality of communication of my managers and their success in the business world. If you aspire to be an effective, efficient, and productive leader then I highly recommend this book. It is an outstanding reference guide and road map for pragmatic yet inspirational communication techniques." Mitch Pisik, President and CEO, Breckwell Products

Many people hesitate to ask for money because they are searching for the perfect words to use. From Laura Fredricks (the author of bestselling book The ASK) comes Winning Words for Raising Money, a new resource for anyone who is tasked with the nerve-wracking job of asking for money for themselves, their nonprofit or business. Winning Words focuses like a laser on the one crucial element that can make or break a carefully planned approach – finding the right words and saying them at the right time. Winning Words will help you feel positive, charged up, enthusiastic, and empowered to find your individual asking words and know the right time to deliver them. As Fredricks explains, finding the right words takes concentration, presence, and focus because you have to take into consideration the words you are comfortable with as well as the words that will resonate with the person or people you are engaging. Rather than offering a cookie-cutter method, this piece is designed to help you tailor a persuasive approach that will get results. Winning Words is filled with more than 60 winning phrases from which to choose and 10 exercises that can help you define your individual style. Once you complete the exercises you will have your own hand-tailored asking play book that can be put into action immediately. Winning Words’ five-step process includes everything you need to know in order to let the words and your own personality lead you to fundraising success. Sprinkled throughout are illustrative examples that clearly show how to put money in your hands if you follow and apply each of the five steps. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

How to Raise Money for Political Office will teach you how to gain a significant financial advantage over your opponent by letting you in on the secrets most paid political consultants don't want you to know. Developing a campaign narrative, budgeting, prospecting for donors, building a finance committee, and organizing your campaign office are all crucial to your success. Learn how to build a war chest with outstanding events, compelling letters, and engaging online fundraising. It's all inside.

Many people hesitate to ask for money because they are searching for the perfect words to use. From Laura Fredricks (the author of bestselling book The ASK) comes Winning Words for Raising Money, a new resource for anyone who is tasked with the nerve-wracking job of asking for money for themselves, their nonprofit or business. Winning Words focuses like a laser on the one crucial element that can make or break a carefully planned approach - finding the right words and saying them at the right time. Winning Words will help you feel positive, charged up, enthusiastic, and empowered to find your individual asking words and know the right time to deliver them. As Fredricks explains, finding the right words takes concentration, presence, and focus because you have to take into consideration the words you are comfortable with as well as the words that will resonate with the person or people you are engaging. Rather than offering a cookie-cutter method, this piece is designed to help you tailor a persuasive approach that will get results. Winning Words is filled with more than 60 winning phrases from which to choose and 10 exercises that can help you define your individual style. Once you complete the exercises you will have your own hand-tailored asking play book that can be put into action immediately. Winning Words' five-step process includes everything you need to know in order to let the words and your own personality lead you to fundraising success. Sprinkled throughout are illustrative examples that clearly show how to put money in your hands if you follow and apply each of the five steps. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.