Oxbridge Directory Newsletters 1996

The largest newsletter directory for North America, featuring more than 12,800 online and print newsletters and more than 1,500 new newsletters. The ODN is the essential reference tool for those looking to launch, buy or sell a newsletters, or for those looking for mailing lists or venues for advertising. Contains both subscription and controlled newsletters, including over 1,000 electronic-only newsletters.

Reviews: Uncommon Marketing Techniques p. 260 and How to Market a Product for Under $500 pp.222-225 & p. 271 both by Jeffrey Dobkin

A corporate consultant shows how to employ business intelligence to maximize profits.

In this new edition of the definitive Interlibrary Loan Practices Handbook, edited by CheriT Weible and Karen Janke, expert contributors clearly explain the complexities of getting materials for patrons from outside the library. This collection presents a complete view of the interlibrary loan (ILL) process, with contributions from all areas of the technical services community, providing Guidance on how to do ILL efficiently and effectively, with advice on being a considerate borrower and lender Details of preferred staffing and management techniques, showing how best practices can be implemented at any institution Discussion of important issues that can fall between the cracks, such as hidden copyright issues, and the logistics of lending internationally As consortia and other library partnerships share ever larger fractions of their collections, this book gives library staff the tools necessary for a smoothly functioning ILL system.

Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginning in colonial America and ending with the present day, The Rise and Fall of the Media Establishment provides an overview of the media in various key stages of American History, paying particular attention to the rise and fall in influence of the media elite. West organizes the book into five distinct media eras: the Partisan, Commercial, Objective, Interpretive, and Fragmented Media. Each chapter, organized around these media eras, includes case studies that illustrate the theme of that chapter. Ideal for the general reader as well as the academic, The Rise and Fall of the Media Establishment offers an accessible, engaging book with a challenging thesis.