On The Evolution Of Media
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Author | : A. Michael Noll |
Publisher | : Rowman & Littlefield |
Total Pages | : 220 |
Release | : 2007 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780742554825 |
Download The Evolution of Media Book in PDF, Epub and Kindle
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
Author | : Beatriz Peña-Acuña |
Publisher | : BoD – Books on Demand |
Total Pages | : 103 |
Release | : 2017-05-31 |
Genre | : Social Science |
ISBN | : 9535131974 |
Download The Evolution of Media Communication Book in PDF, Epub and Kindle
Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
Author | : Norman J. Medoff |
Publisher | : Routledge |
Total Pages | : 731 |
Release | : 2021-04-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 100038053X |
Download Now Media Book in PDF, Epub and Kindle
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
Author | : W. Russell Neuman |
Publisher | : University of Michigan Press |
Total Pages | : 2 |
Release | : 2010 |
Genre | : Communication |
ISBN | : 0472050826 |
Download Media, Technology, and Society Book in PDF, Epub and Kindle
Top media studies scholars discuss the evolution of media
Author | : Jim Macnamara |
Publisher | : Peter Lang |
Total Pages | : 428 |
Release | : 2010 |
Genre | : Education |
ISBN | : 9781433109362 |
Download The 21st Century Media (r)evolution Book in PDF, Epub and Kindle
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Author | : Marshall T. Poe |
Publisher | : Cambridge University Press |
Total Pages | : 483 |
Release | : 2010-12-06 |
Genre | : History |
ISBN | : 1139495577 |
Download A History of Communications Book in PDF, Epub and Kindle
A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
Author | : Philip M. Napoli |
Publisher | : Columbia University Press |
Total Pages | : 266 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0231150350 |
Download Audience Evolution Book in PDF, Epub and Kindle
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author | : Glen Krutz |
Publisher | : |
Total Pages | : 0 |
Release | : 2023-05-12 |
Genre | : |
ISBN | : 9781738998470 |
Download American Government 3e Book in PDF, Epub and Kindle
Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
Author | : Alberto Acerbi |
Publisher | : Oxford University Press, USA |
Total Pages | : 273 |
Release | : 2020 |
Genre | : Psychology |
ISBN | : 0198835949 |
Download Cultural Evolution in the Digital Age Book in PDF, Epub and Kindle
From emails to social media, from instant messaging to political memes, the way we produce and transmit culture is radically changing. Understanding the consequences of the massive diffusion of digital media is of the utmost importance, both from the intellectual and the social point of view. 'Cultural Evolution in the Digital Age' proposes that a specific discipline - cultural evolution - provides an excellent framework to analyse our digital age. Cultural evolution is a vibrant, interdisciplinary, and increasingly productive scientific framework that aims to provide a naturalistic and quantitative explanation of culture. In the book the author shows how cultural evolution offers both a sophisticated view of human behaviour, grounded in cognitive science and evolutionary theory, and a strong quantitative and experimental methodology. The book examines in depth various topics that directly originate from the application of cultural evolution research to digital media. Is online social influence radically different from previous forms of social influence? Do digital media amplify the effects of popularity and celebrity influence? What are the psychological forces that favour the spread of online misinformation? What are the effects of the hyper-availability of information online on cultural cumulation? The cultural evolutionary perspective provides novel insights, and a relatively encouraging take on the overall effects of our online activities on our culture. Cultural Evolution is an area of rapidly growing interest, and this timely book will be important reading for students and researchers in the fields of psychology, anthropology, cognitive science, and the media.
Author | : Marc D. Hauser |
Publisher | : MIT Press |
Total Pages | : 792 |
Release | : 1996 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780262581554 |
Download The Evolution of Communication Book in PDF, Epub and Kindle
This text addresses the problem of how communication systems, including language, have been designed over the course of evolution. It integrates conceptual issues and empirical results from neurobiology, cognitive and developmental psychology, linguistics, evolutionary biology, and ethology.