Number One Objective

In the world of personal development, motivation, public speaking and sales, there will never be another Zig Ziglar. His infectious sense of humor, his masterful storytelling skills, his uncanny ability to inspire, and his downhome Southern charm will last forever. With this classic collection of his ideas, you will learn timeless lessons on how to thrive by achieving a positive and happy mindset, identify and develop the habits it takes to reach success in all areas of your life and overcome any adversity to attain the goal of living your dreams. Here is just a sampling of what you will learn: WINNERS respond, not react STEPS to a healthy self-image WINNING relationships at home and at work PLANNING, preparing, and expecting to win TAKING the first step to a brighter future MAINTAINING a winning attitude. MOTIVATION, the key to accomplishment IMPORTANCE of Mindset IDENTIFYING and DEVELOPING the qualities of success SPECIFICS of Goal Setting FOUNTATIONS for Greatness REACHING Your Goals in Life ZIG ZIGLAR was a talented author and compelling speaker. He traveled over five million miles and worked with clients and corporations of all sizes, from Fortune 500 companies to churches, schools and non-profit associations. He wrote 25 books on personal growth, leadership, sales, faith, and success, nine of which have been bestsellers. He has inspired millions of people for more than a generation. Despite the modern world of technology and rapid change, you must keep your focus on the “truths that never change.” Let Zig Zigar be your guide as he shows you the fastest way to success.

As America’s best-selling coaching text, Successful Coaching has helped over a million coaches develop their coaching philosophies; improve their communication, teaching, and management skills; and understand their responsibilities as a coach. The updated fourth edition of Successful Coaching offers students as well as new and veteran coaches a comprehensive guide to every aspect of coaching. Written by Rainer Martens, a respected and renowned sport pyschologist, longtime coach, and lifelong competitive athlete, Successful Coaching, Fourth Edition, details the principles, knowledge, and skills that will help coaches build a foundation for their decisions and actions. Working through the text, coaches will define their philosophy, identify their objectives, and determine their coaching style. Next, coaches will learn how to become skilled communicators and motivators by applying psychological principles and recommendations for positive management of athletes’ behavior. Knowing the skills required for each sport is as important as knowing how to teach and shape those skills. With Successful Coaching, coaches will become more effective instructors as they learn the games approach to teaching technical and tactical skills, a proven method of helping athletes become smart tactical players of their sports. Successful Coaching also discusses the team management responsibilities of the coach and details how to manage relationships with athletes, other coaches, administrators, medical personnel, officials, parents, and the media. Also addressed are the legal responsibilities of a coach and strategies for reducing risk. Readers will find the latest research in the fields of physical training and nutrition, including new information on creatine, energy drinks, caffeine, and hydration. Successful Coaching also provides a straightforward discussion of drug abuse among athletes, offering all-new content on methamphetamines, prescription drug abuse, and drug-testing recommendations. Sidebars provide focused insights on a range of coaching topics and offer personal encouragement and advice for coaches throughout the season. In addition, quotes from well-known coaches provide perspective on what it takes to be a successful coach. Reflection questions at the end of each chapter encourage readers to think critically about the content and apply it to their own current or future coaching situations. For course adopters, Successful Coaching also includes online access to a full set of instructor resources, including an instructor guide, image bank, and test package. A dedicated website also includes customizable and reproducible forms. Access to the electronic forms and additional online resources are referenced throughout the text. Written by a coach for coaches, Successful Coaching blends the latest research and accepted practices in the sport sciences with practical advice from seasoned coaching veterans. Successful Coaching helps readers think critically about their motivation for being a coach and establish a coaching philosophy and style that pave the way for a fulfilling sport experience for coaches and their athletes. The fourth edition of Successful Coaching has been carefully revised to meet or exceed the guidelines of the National Council for Accreditation for Coaching Education and the recommendations of the National Standards for Sport Coaches.Successful Coaching is the primary text for the Coaching Principles online or classroom course offered by the American Sport Education Program (ASEP). Coaching Principles is a part of ASEP’s Bronze Level coaching certification, a three-step certification involving coursework essential for coaching any sport, teaching sport first aid, and conveying advanced sport-specific knowledge.

Stoner is the story of a teenage Marine in Vietnam.

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Fully re-written to reflect the most recent trends and challenges, this new edition will reinforce its standing as the premier book on the subject. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help you to plan your own strategy as you proceed. The case studies span the full breadth of the KAM experience: FMCG, Retail, B2B, Petrochemical, Speciality Chemical, Service Industry, Pharmaceutical, IT and Financial Services. With a CDROM containing ready-to-use application tools, Key Account Management has found a global resonance with business practitioners, whilst also establishing itself on many academic reading lists.

A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.