Nonprofit Marketing
Author | : Walter Wymer |
Publisher | : SAGE |
Total Pages | : 382 |
Release | : 2006-03-06 |
Genre | : Business & Economics |
ISBN | : 9781412909235 |
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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.