Nonprofit Marketing

Nonprofit Marketing
Author: Walter Wymer
Publisher: SAGE
Total Pages: 382
Release: 2006-03-06
Genre: Business & Economics
ISBN: 9781412909235


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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Financial Management for Nonprofit Organizations

Financial Management for Nonprofit Organizations
Author: John Zietlow
Publisher: John Wiley & Sons
Total Pages: 719
Release: 2011-02-15
Genre: Business & Economics
ISBN: 1118046277


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Indispensable for all types and sizes of nonprofit organizations, this important book imparts a clear sense of the technical expertise and proficiency needed as a nonprofit financial officer and includes real-world case studies, checklists, tables, and sample policies to clarify and explain financial concepts.

The Governance of Not-for-Profit Organizations

The Governance of Not-for-Profit Organizations
Author: Edward L. Glaeser
Publisher: University of Chicago Press
Total Pages: 256
Release: 2007-11-01
Genre: Business & Economics
ISBN: 0226297861


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Not-for-profit organizations play a critical role in the American economy. In health care, education, culture, and religion, we trust not-for-profit firms to serve the interests of their donors, customers, employees, and society at large. We know that such firms don't try to maximize profits, but what do they maximize? This book attempts to answer that question, assembling leading experts on the economics of the not-for-profit sector to examine the problems of the health care industry, art museums, universities, and even the medieval church. Contributors look at a number of different aspects of not-for-profit operations, from the problems of fundraising, endowments, and governance to specific issues like hospital advertising. The picture that emerges is complex and surprising. In some cases, not-for-profit firms appear to work extremely well: competition for workers, customers, and donors leads not-for-profit organizations to function as efficiently as any for-profit firm. In other contexts, large endowments and weak governance allow elite workers to maximize their own interests, rather than those of their donors, customers, or society at large. Taken together, these papers greatly advance our knowledge of the dynamics and operations of not-for-profit organizations, revealing the under-explored systems of pressures and challenges that shape their governance.

Managing the Non-Profit Organization

Managing the Non-Profit Organization
Author: Peter F. Drucker
Publisher: Harper Collins
Total Pages: 267
Release: 2010-09-07
Genre: Business & Economics
ISBN: 0062034758


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The groundbreaking and premier work on nonprofit organizations. The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

Handbook of Research on Managerial Solutions in Non-Profit Organizations

Handbook of Research on Managerial Solutions in Non-Profit Organizations
Author: Potocan, Vojko
Publisher: IGI Global
Total Pages: 635
Release: 2016-08-23
Genre: Business & Economics
ISBN: 1522507329


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Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial Solutions in Non-Profit Organizations provides relevant theoretical frameworks and the latest empirical research findings related to the successful management of nonprofits. Providing insights into the best practices and valuable comparisons between strategies in different contexts, this book gives invaluable support for nonprofit managers, policy makers, students, and researchers.

Nonprofit Organizations

Nonprofit Organizations
Author: Helmut K. Anheier
Publisher: Routledge
Total Pages: 594
Release: 2014-04-16
Genre: Business & Economics
ISBN: 1317914511


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In this new edition of his popular textbook, Nonprofit Organizations: Theory, Management, Policy, Helmut K. Anheier has fully updated, revised and expanded his comprehensive introduction to this field. The text takes on an international and comparative dimensions perspective, detailing the background and concepts behind these organizations and examining relevant theories and central issues. Anheier covers the full range of nonprofit organizations – service providers, membership organizations, foundations, community groups – in different fields, such as arts and culture, social services and education. He introduces central terms such as philanthropy, charity, community, social entrepreneurship, social investment, public good and civil society, whilst explaining how the field spills over from public management, through nonprofit management and public administration. The previous edition won the Best Book Award at the American Academy of Management in 2006. Nonprofit Organizations: Theory, Management, Policy is an ideal resource for students on undergraduate and postgraduate courses in both Europe and North America.

Nonprofit Organizations and Civil Society in the United States

Nonprofit Organizations and Civil Society in the United States
Author: Kelly LeRoux
Publisher: Routledge
Total Pages: 401
Release: 2014-11-13
Genre: Social Science
ISBN: 1135103550


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LeRoux and Feeney’s Nonprofit Organizations and Civil Society in the United States makes a departure from existing nonprofit texts on the market: rather than focus on management, it focuses on nonprofit organizations and their contributions to the social, political, and economic dimensions of society. The book also covers the nexus between nonprofits and civil society. This text offers a theory-oriented undergraduate introduction to the nonprofit field and an examination of the multifaceted roles these organizations play in American society.

The Non Nonprofit

The Non Nonprofit
Author: Steve Rothschild
Publisher: John Wiley & Sons
Total Pages: 261
Release: 2012-01-11
Genre: Business & Economics
ISBN: 1118180224


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A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE! Draws from the author's success in founding and building Twin Cities RISE!, which trains unemployed Minnesotans for living wage jobs. RISE! serves 1,500 participants each year As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.

Do More Good

Do More Good
Author: Bill McKendry
Publisher: Simon and Schuster
Total Pages: 174
Release: 2022-01-25
Genre: Business & Economics
ISBN: 1637630409


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In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

Nonprofit Kit For Dummies®

Nonprofit Kit For Dummies®
Author: Stan Hutton
Publisher: John Wiley & Sons
Total Pages: 346
Release: 2009-12-04
Genre: Business & Economics
ISBN: 0470595736


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Tips and techniques to help your nonprofit thrive in any economy Due to the recent downturn in the economy, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 3rd Edition caters to these organizations and shows you how your nonprofit can thrive and survive even in the current economic climate. With 25% new and revised material, Nonprofit Kit For Dummies, 3rd Edition offers new tips and information on everything you need to navigate the process of setting up and effectively running a nonprofit organization. Covers raising money, applying for grants, and developing the perfect mission statement Details on how state laws vary; conducting program evaluations; and conforming to accounting standards CD includes forms, worksheets, templates, and more Whether you're thinking about starting your own nonprofit or are already working in the sector, Nonprofit Kit For Dummies, 3rd Edition is a valuable source for getting the latest information and practical advice on running a prosperous nonprofit organization.