Nissan

"Nissan Z: 50 Years of Exhilarating Performance is a handsomely illustrated coffee-table book celebrating five decades of Nissan's immensely popular Z-Cars, from the ground-breaking 1970 240Z to today's top-performing 370Z, including the 50th anniversary Z. The story begins with the introduction of Nissan's (then Datsun) first foray into the sports-car world, the Datsun Roadster then gets into the details regarding the creation of the legendary 240Z. Each derivative is explored: including 260Z, 280Z, 280ZX, 300ZX through today's 370Z. Nissan's Z is one of the few sports car models to be in production for 50 years, and Nissan Z pays fitting tribute to its proud heritage"--

In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history. When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering. Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.

Well-timed for Nissan's push to reconquer the North American market, this book covers the astonishing business story and management strategies of Nissan's president, Carlos Ghosn, who rescued the Japanese automaker from the brink of bankruptcy. 8-page photo insert.

Nissan Z is the officially licensed 50th anniversary history of Nissan's legendary Z family of sports cars.

An ultimate inside look at one of 2003's hottest new cars, the Nissan 350Z. Featuring the brilliant text and photography of John Lamm, this book is written in cooperation with the Nissan Corporation, which has pledged full access to archives, design drawings, mockups, and key players within the company. With its reasonable price, high power, and gorgeous looks, Nissan has hit the bull's eye and created a car that is sure to be revered by a legion of fans.

This book documents the evolution of the Electramotive Nissan GTP car of the 1980's. It describes the methods used to turn a no-name backmarker into a multi-year IMSA GTP Champion.

Since its introduction, the Skyline GT-R has been the undeniable king of the tuner CAR world. This book explains why. Along with an overview of Skylines since their debut in 1957, Author Alex Gorodji gives in-depth reviews of the last four generations of GT-Rs, including the new-for-2008 V35 – the first iteration of the car to be sold in the U.S. Paying special attention to technical aspects such as the all-wheel steering and drive systems, the chassis, and the legendary six-cylinder twin-turbocharged engine, his work explains the GT-R to those who already admire the car, and to those who wonder what the excitement is all about.

Some 35 years ago Datsun (now Nissan) introduced the 1970 Datsun 240Z sports car, emphatically disproving the perception that Japanese automakers could only produce economy cars. Designed specifically to appeal to the American market, the Z car has enjoyed long-term popularity with its sporty styling and impressive performance. Z car fans are loyal and numerous. Over 1.4 million Z cars have been sold worldwide, including 1 million-plus in the U.S. The five generations of Z cars include the latest version, the 350Z introduced in 2003, which has refueled interest in Z cars. This book will thoroughly cover the history of this breakthrough Japanese sports car, and will include official Datsun/Nissan photography and memorabilia such as advertising and international marketing materials.

This book explores the way Japan uses soft power in its relationship with the US, its Asian neighbours and Europe and aims to contribute to a deeper understanding of the role of soft power in international relations.