New Frontiers In Medicine Easyread Large Bold Edition

A memoir by the legendary television executive detailing his pioneering work on Saturday Night Live, Sunday Night Football, the Olympics, the NBA, music videos, late night, and more. Think of an important moment in live TV over the last half-century. Dick Ebersol was likely involved. Dropping out of college to join the crew of ABC’s Wide World of Sports, Ebersol worked the Mexico City Olympics during the famous protest by John Carlos and Tommie Smith as well as the Munich Olympics during the tragic hostage standoff. He went on to cocreate Saturday Night Live with Lorne Michaels and later produced the show for four seasons, helping launch Eddie Murphy to stardom. After creating Friday Night Videos and partnering with Vince McMahon to bring professional wrestling to network TV, he next took over NBC Sports, which helped turn basketball into a global phenomenon and made history as the first broadcaster to host the World Series, the Super Bowl, the NBA Finals, and the Summer Olympics in the same year; it was Ebersol who was responsible for Muhammad Ali lighting the Olympic flame in Atlanta. Then, following a plane crash that took the life of his fourteen-year-old son Teddy and nearly killed him, he determinedly undertook perhaps his greatest career achievement: creating NBC’s Sunday Night Football, still the #1 primetime show in America. The Today show’s headline-making hosting changes, the so-called “Late-Night Wars,” O.J. Simpson’s Bronco chase—Ebersol had a front-row seat to it all. From Saturday Night to Sunday Night is filled with entertaining and illuminating stories featuring such boldface names as Billy Crystal, Michael Jordan, Bill Clinton, Jay Leno, Peyton Manning, Michael Phelps, and Larry David. (Ebersol even inspired the famous Seinfeld episode in which George Costanza pretends he didn’t quit his job.) More than that, the book offers an insightful history and analysis of TV’s evolution from broadcast to cable and beyond—a must-read for casual binge-watchers and small-screen aficionados alike.

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.