Nelson Media

“Reveals a political trend that threatens both our form of government and our species.” - Timothy Snyder, author of ON TYRANNY "Riveting.... Want to understand how so many Americans turned against truth? Read this book." Nancy Maclean, author of DEMOCRACY IN CHAINS In 1981, emboldened by Ronald Reagan's election, a group of some fifty Republican operatives, evangelicals, oil barons, and gun lobbyists met in a Washington suburb to coordinate their attack on civil liberties and the social safety net. These men and women called their coalition the Council for National Policy. Over four decades, this elite club has become a strategic nerve center for channeling money and mobilizing votes behind the scenes. Its secretive membership rolls represent a high-powered roster of fundamentalists, oligarchs, and their allies, from Oliver North, Ed Meese, and Tim LaHaye in the Council's early days to Kellyanne Conway, Ralph Reed, Tony Perkins, and the DeVos and Mercer families today. In Shadow Network, award-winning author and media analyst Anne Nelson chronicles this astonishing history and illuminates the coalition's key figures and their tactics. She traces how the collapse of American local journalism laid the foundation for the Council for National Policy's information war and listens in on the hardline broadcasting its members control. And she reveals how the group has collaborated with the Koch brothers to outfit Radical Right organizations with state-of-the-art apps and a shared pool of captured voter data - outmaneuvering the Democratic Party in a digital arms race whose result has yet to be decided. In a time of stark and growing threats to our most valued institutions and democratic freedoms, Shadow Network is essential reading.

The new edition of this popular and comprehensive text for VCE Media has been fully updated and revised to meet the requirements of the 2012-2016 Study Design. This student book is available as an interactive NelsonNetBook, either as a supplement to the printed text or as a standalone option for schools seeking a digital-only resource solution.

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

In a worship service, a great measure of responsibility rests on those who volunteer in the audio, video, and media ministries. When everything is going well, no one notices, but when the microphones don’t work or the projected song lyrics aren't in sync, everyone does. A well-functioning audio, video, and media team can help the congregation enter into a deeper and more meaningful worship. Each area of AV ministry is included: sound, projection, lighting, audio, video, broadcast, and web. The book also provides tips and instructions on selecting equipment and the set-up, storage, operation, and maintenance of it. Other leadership topics such as trouble-shooting problems in rehearsal and during services as well as tips for working with ministry leaders, musicians, and fellow congregants are discussed. If you’re a new volunteer to this ministry or just wanting a topical refresher, this handbook is the perfect guide for you.

The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

The Axman of New Orleans specialized in killing grocers of Italian descent in the 1910s, apparently to promote jazz music. Dorothea Puente was a little old landlady who murdered her tenants, but kept cashing their government checks. The Manson Family terrorized California in the 1960s, as did the Hillside Stranglers a decade later. Twelve serial murder cases, occurring in eight decades between the 1890s and 1990s, had one thing in common: significant presence of the mass media. This book examines these specific cases of serial murder, and the way the media became involved in the investigations and trials of each. Gibson argues that the American media plays a multidimensional and integral role in serial killings and their investigation—and that this role is not generally a positive one. Serial murder cases motivate the media in unfortunate ways, and the result is that even typically respectable media organizations can be involved in such things as document theft, or in interfering with the capture of serial murderers on the run. This link between multiple murderers and mass communication is not accidental or coincidental; rather, the relationship between the press and serial killers is one of extraordinary importance to both parties. Gibson examines the role of the media in serial murder cases; the body of knowledge on serial murder as seen through the lens of mass communication; the effectiveness of law enforcement responses to serial murderers and how they might be improved if the mass communication influence was better understood; the magnitude of the serial murder problem; and the interaction between the media, the killers, and serial murder investigations. Specific examples and numerous quotes are provided throughout to illustrate this strange and detrimental relationship between media and serial murderers.

How have disabled Americans been portrayed by the media through the years and how are images and the role of the handicapped changing? Jack Nelson and a series of experts in communication and the disabled offer an easy-to-read overview of key issues, continuing problems, new opportunities, and new technological tools. Professionals and teachers in communication, along with experts and general readers interested in public policy and social issues, will find this short study, with its illustrations, descriptions and lists of organizations and its bibliographical materials, a handy reference.

The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

In Media Primitivism Delinda Collier provides a sweeping new understanding of technological media in African art, rethinking the assumptions that have conceptualized African art as unmediated, primary, and natural. Collier responds to these preoccupations by exploring African artworks that challenge these narratives. From one of the first works of electronic music, Halim El-Dabh’s Ta’abir Al-Zaar (1944), and Souleymane Cissé's 1987 film, Yeelen, to contemporary digital art, Collier argues that African media must be understood in relation to other modes of transfer and transmutation that have significant colonial and postcolonial histories, such as extractive mining and electricity. Collier reorients modern African art within a larger constellation of philosophies of aesthetics and technology, demonstrating how pivotal artworks transcend the distinctions between the constructed and the elemental, thereby expanding ideas about mediation and about what African art can do.

A groundbreaking approach to building learning habits for life, based on a major new study revealing what works – and what doesn’t Life is different for kids today. Between standardized testing, the Common Core Curriculum, copious homework assignments, and seemingly endless amounts of “screen time,” it’s hard for kids – and parents – to know what’s most essential. How can parents help their kids succeed – not just do well “on the test” -- but develop the learning habits they’ll need to thrive throughout their lives? This important and parent-friendly book presents new solutions based on the largest study of family routines ever conducted. The Learning Habit offers a blueprint for navigating the maze of homework, media use, and the everyday stress that families with school-age children face; turning those “stress times” into opportunities to develop the eight critical skills kids will need to succeed in college and in the highly competitive job market of tomorrow – skills including concentration and focus, time management, decision-making, goal-setting, and self-reliance. Along with hands-on advice and compelling real-life case studies, the book includes 21 fun family challenges for parents and kids, bringing together the latest research with simple everyday solutions to help kids thrive, academically and beyond.