Multinationals In India

"Combining qualitative and quantitative data and providing a unique understanding of how organizations successfully interface with culture, this book will be of interest to students and scholars of business management, international management, organizational behaviour, human resources management, and cross-cultural psychology. It will be of equal interest to practising managers and the personnel departments of all multinational corporations functioning in India."--BOOK JACKET.

Multinational enterprises play a vital role in the economic activity of most developing countries. In India MNE affiliates dominate whole sectors of industry - such as plastics and pharmaceuticals - characterised by a high degree of product differentiation, complex technology and high skill intensity. Such advantages, combined with intangible assets, centralised decision making and global outlook lead to a divergence of approach between MNEs and their local counterparts in host developing countries. This book analyses the inter-industry pattern of MNEs in India in the framework of the internationalisation theory, also examining the comparative behaviour of MNE affiliates and LCEs in terms of conduct and performance. The book goes further to explain the different performance of these two strategic groups by assessing profit and export.

Pursuant to the opening up of the Indian economy, numerous multinational corporations have set up shop in India. Among the various challenges they face is managing the interface of a global (or domestic) corporate culture with the deep-scaled and widely varying cultural practices prevalent in India.

"India is growing a set of world class multinationals. These range from Tata's ownership of Jaguar to nimble entrepreneurial firms in high tech and knowledge based businesses. This book is an eye opener to those who still think that globalization is driven solely by Western multinationals: in fact emerging economies like India are now full partners in world economic development."--Alan M Rugman, Henley Business School, University of Reading "This remarkable collections essays by some of the sharpest analysts in the field sheds new light on the emergence of Indian multinational enterprises, a phenomenon of growing relevance for both global business and international political economy."--Mr. Andrea Goldstein, Deputy Director, Heiligendamm L'Aquila Process Support Unit, OECD, France.

This book examines the Indian operations of five multinational organisations from three different cultural zones151;one British150;American, two Scandinavian and two from the Pacific rim (Japan and South Korea). A comparative analysis show.

When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. Never heard of them? Then read this book. India's Global Powerhouses introduces you to the India's preeminent global companies and explains how they differ from their international rivals. The book profiles India's pioneering multinationals in detail, describing their transformation from leading domestic players to evolving global giants, as well as their unique approaches to globalization. Every manager should understand the histories and the business trajectories of these prospective competitors, collaborators, and customers--whose names will soon be as familiar to us as Honda, Lenovo, and Samsung.

Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness.

The contributors explore the rapid growth of Indian multinationals and provide valuable insights into the patterns and trends of their outward investments and the factors that led to their emergence in the global FDI market. They also look at their continuously evolving strategies in the global economy.