Multimodal Im Politeness

Politeness and impoliteness are not just expressed by words. People communicate polite and impolite attitudes towards each other through their intonation, tone of voice, their facial expressions, their gestures, the positioning of their bodies towards each other, and so on. This volume brings together eleven empirical studies that investigate these various modalities of im/politeness across signed, spoken and written languages, plus a detailed introductory chapter that establishes a framework for the multimodal investigation of im/politeness. The papers cover a range of languages and cultures, including Swiss German Sign Language, Catalan Sign Language, English (as a native language and as a lingua franca), Korean, Catalan, Persian, Japanese and Spanish. Using a range of data sources and state-of-the art methodologies, the papers reveal that these multimodal features are essential aspects of im/politeness across different languages, cultures and modes of interaction. Put together, the findings from these studies lay the groundwork for a new understanding of im/politeness which is fundamentally multimodal.

This book offers a unique window to the study of im/politeness by looking at a translation perspective, which offers a different set of data and allows further understanding of the phenomenon. In the arena of real-life translation practice, the workings of im/politeness are renegotiated in a different cultural context and thus pragmatically oriented cross-cultural differences become more concrete and tangible. The book focuses on the language pair English and Greek, a strategic choice with Greek as a less widely spoken language and English as a global language. The two languages also differ in their politeness orientation in certain genres, which allows for a fruitful comparison. The volume focuses on press translation first, then translation of academic texts and translation for the stage, and finally audiovisual translation (mainly subtitles). These genres highlight a public, an interactional, and a multimodal dimension in the workings of im/politeness.

This book seeks to extend research on framing beyond linguistic and cognitive perspectives by examining framing in visual and multimodal texts and their impact on moral cognition and attitudes. Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies from Egyptian, British, and American cartoons and illustrations. The book demonstrates the affordances of applying this framework in enhancing our understanding of both the nature of word-image relations and issues of representation in the op-ed genre, but also in other forms of media more generally. The volume will be of particular interest to students and scholars in multimodality, critical discourse analysis, cognitive linguistics, social psychology, and communication studies.

This handbook comprehensively examines social interaction by providing a critical overview of the field of linguistic politeness and impoliteness. Authored by over forty leading scholars, it offers a diverse and multidisciplinary approach to a vast array of themes that are vital to the study of interpersonal communication. The chapters explore the use of (im)politeness in specific contexts as well as wider developments, and variations across cultures and contexts in understandings of key concepts (such as power, emotion, identity and ideology). Within each chapter, the authors select a topic and offer a critical commentary on the key linguistic concepts associated with it, supporting their assertions with case studies that enable the reader to consider the practicalities of (im)politeness studies. This volume will be of interest to students and scholars of linguistics, particularly those concerned with pragmatics, sociolinguistics and interpersonal communication. Its multidisciplinary nature means that it is also relevant to researchers across the social sciences and humanities, particularly those working in sociology, psychology and history.

This book explores the use of technology to detect, predict and understand social cues, in order to analyze and prevent conflict. Traditional human sciences approaches are enriched with the latest developments in Social Signal Processing aimed at an automatic understanding of conflict and negotiation. Communication—both verbal and non-verbal, within the context of a conflict—is studied with the aim of promoting the use of intelligent machines that automatically measure and understand the escalation of conflict, and are able to manage it, in order to support the negotiation process. Particular attention is paid to the integration of human sciences findings with computational approaches, from the application of correct methodologies for the collection of valid data to the development of computational approaches inspired by research on verbal and multimodal communication. In the words of the trade unionist Pierre Carniti, "We should reevaluate conflict, since without conflict there is no social justice." With this in mind, this volume does not approach conflict simply as an obstacle to be overcome, but as a concept to be fully analyzed. The philosophical, linguistic and psychological aspects of conflict, once understood, can be used to promote conflict management as a means for change and social justice.

Looking at both English Medium Instruction (EMI) and multimodality in higher education, this edited volume bridges the gap between the two contexts by offering various new insights into fundamentals in multilingual education, EMI discourse and current teaching practices in internationalised contexts. Current demands in communication, especially in higher-education contexts, require examining EMI from a multimodal perspective with the aim of giving explicit attention to modern discourse practices. The contributors reflect on the principles guiding EMI and multimodality and their application in higher education using both practical examples and data-driven evidences. They discuss EMI multimodal discourse from an empirical perspective to unveil communicative practices in internationalised higher-education contexts; and exemplify classroom applications and ESP and EAP pedagogical practices that promote multimodal competence in higher education. The contributors provide solid theoretical foundations, key principles, research evidence and pedagogical implications that inform current methodologies and practices for EMI, ESP and EAP, as well as multimodality in higher education. This volume on EMI and multimodality in higher education will have broad appeal for researchers worldwide from various fields of expertise within education and applied linguistics.

Multimodality has most recently been described no longer as a research field or discipline on its own, but rather as a “stage of development within a field” (Bateman 2022a, 49). The realization that (1) many different fields and disciplines now enter their own multimodal phase with new interest in multimodal phenomena and that (2) these disciplines all commit to the development of multimodality research with their own theoretical principles and methodological tools, brings with it not only an immense breadth of potential analytical objects, but also many new meta-methodological issues. “We need to find ways of ‘combining’ insights from the variously imported theoretical and methodological backgrounds brought along by previous non-multimodal stages of any contributing disciplines” (Bateman 2022a, 49). At the same time, the search for a meta-methodology for multimodal analyses is pushed further by the recent trend towards more empirical approaches to multimodal phenomena and the development and use of larger multimodal corpora that just as well require theoretical and methodological refinements. “We need to develop ways of strengthening claims with robustly applicable methods which nevertheless remain firmly anchored theoretically” (Bateman 2022b, 64). For a productive handling of these issues, disciplinary triangulation and finding a ‘common language’ or metalanguage (Maton & Chen 2016) for an ‘integrationist interdisciplinarity’ (van Leeuwen 2005) are the greatest challenges in contemporary multimodality research (Bateman 2022a). Also, there is a need for reconceptualizing the practice of analysis by making available large-scale corpora and broader and more complex empirical setups to fully process the ‘move from theory to data,’ and to substantiate long-lasting theoretical and methodological hypotheses (Pflaeging et al. 2021). For this project, we see these challenges productively as “a multimodal task from the ground up,” as John Bateman (2022b, 64) has phrased it in one of his most recent papers. This Research Topic will address this task by convening the most recent theoretical, methodological, practical, and empirical developments within contemporary multimodality research. The aim is to gain new insights in • the metalanguages or external languages that are currently being developed for multimodal analysis in many different research fields and disciplines, e.g., in pedagogy, literary theory, cultural studies, design, argumentation theory, computer science, and (experimental) psychology; • newest results from data collection methods and multimodal corpus analyses that expand the current quantitative work by, e.g., applying existing theories and methods to larger datasets, or exploring the newest communication technologies. We are particularly interested in seeing how works addressing these aspects contribute to finding ways of productive triangulation and integration for and within a meta-methodology for multimodality research. This Research Topic aims to bring together scholars from a variety of disciplines interested in multimodality research to review, explore, and advance the contributions that John Bateman, as one of the key figures in multimodality research, has made to both theory- and method-building as well as to the driving forward of multimodal empirical and corpus analyses. We welcome contributions that, for example, • critically address the theoretical and methodological advancements that John Bateman has made with regard to the notions of semiotic mode, discourse semantics, genre, textuality, etc.; • apply one of the many approaches that John Bateman has developed for the empirical analysis of multimodal artefacts (e.g., the GeM model for page-based documents, his work on multimodal film and audio-visual analysis, and the discourse semantics and/or annotation approach to visual narratives) to larger corpora or currently newly developing communicative situations; • expand on one of the abovementioned aspects with new ideas and insights from disciplines that have not yet been included in multimodality research.

Sociopragmatics is a rapidly growing field and this is the first ever handbook dedicated to this exciting area of study. Bringing together an international team of leading editors and contributors, it provides a comprehensive, cutting-edge overview of the key concepts, topics, settings and methodologies involved in sociopragmatic research. The chapters are organised in a systematic fashion, and span a wide range of theoretical research on how language communicates multiple meanings in context, how it influences our daily interactions and relationships with others, and how it helps construct our social worlds. Providing insight into a fascinating array of phenomena and novel research directions, the Handbook is not only relevant to experts of pragmatics but to any reader with an interest in language and its use in different contexts, including researchers in sociology, anthropology and communication, and students of applied linguistics and related areas, as well as professional practitioners in communication research.

Classic pragmatic theories emphasize the linguistic aspect of illocutionary acts and forces. However, as multimodality has gained importance and popularity, multimodal pragmatics has quickly become a frontier of pragmatic studies. This book adds to this new research trend by offering a perspective of situated discourse in the Chinese context. Using the multimodal corpus approach, this study examines how speakers use multiple devices to perform illocutionary acts and express illocutionary forces. Not only does the author use qualitative analysis to study the types, characteristics, and emergence patterns of illocutionary forces, he also performs a quantitative, corpus-based analysis of the interaction of illocutionary forces, emotions, prosody, and gestures. The results show that illocutionary forces are multimodal in nature while meaning in discourse is created through an interplay of an array of modalities. Students and scholars of pragmatics, corpus linguistics, and Chinese linguistics will benefit from this title.