Motivating Customers To Develop And Maintain A Relationship With Pharmacists An Application Of A Stages Of Change Model

A consistent branch of research in health communication has been focused on the study of the pharmacist - patient relationship. In past decades, the pharmacist and his role in the health care setting has shifted from a product oriented approach, where the primary focus was the production and compound of medicines, to a more patient oriented approach, with main focus becoming the understanding and caring for clients and the problems they bring to their health care providers. As a consequence, research in the health communication field, with a focus on community pharmacy settings needs to examine strategies to get the pharmacist closer to the clients, developing a long - term relationship, and adopting a more patient- oriented information approach to move closer to the needs of the client. The main purpose of my doctoral thesis is to examine the pharmacist - client relationship focusing in particular on the attempt to integrate the Stages of Change Model (Prochaska and DiClemente, 1983), with two models currently in use to describe relationship development in the pharmacy context, in order to identify strategies that can support the pharmacists in building a relationship of loyalty with their clients in the future. I hypothesized that targeting health information according to the level of the relationship clients are in could produce the necessary loyalty to commit to the pharmacist and to enhance the long run acceptance and effectiveness of the health message. In particular, the empirical section is devoted to understanding how to produce the necessary loyalty that can lead to better future response for the therapeutic and health needs of the client. The hypothesis was tested in the context of Tessin pharmacist - client relationship by means of a three phase study: an explorative study, a descriptive study, and finally an intervention study. Using the data collected in the descriptive study, two models of relationship development were tested: one static and one dynam.

Communication Skills in Pharmacy Practice helps pharmacy and pharmacy technician students learn the principles, skills, and practices that are the foundation for clear communication and the essential development of trust with future patients. This text's logical organization guides students from theory and basic principles to practical skills development to the application of those skills in everyday encounters. Sample dialogues show students how to effectively communicate, and practical exercises fine tune their communication skills in dealing with a variety of sensitive situations that arise in pharmacy practice.

Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Newly focused on the practical communications skills student pharmacists need for effective practice, this updated Seventh Edition—now in full color— reflects new ACPE standards, including up-to-date coverage of the PPCP model, co-curricular experiences, interprofessional interaction and collaboration, and professional development. Practical, easy-to-use, and packed with relevant case studies and coverage of the latest advances in the field, this edition is ideal for the foundational course and pre-experiential training.

Designed to help pharmacists and pharmacy students develop the communication skills they need to deliver quality patient care, this resource provides the guidelines needed for developing effective relationships with patients, other pharmacists and physicians.

Patient Communication for Pharmacy: A Case-Study Approach on Theory and Practice offers communication strategies to promote patient-centered care. Utilizing a case study approach, this practical guide develops readers' understanding of the unique communication dynamics between pharmacists and patients and assists them in strengthening the communication skills necessary for providing optimal patient outcomes. Focusing on skills acquisition and an integration of communication and behavioral change theories, this valuable resource also addresses issues relevant to pharmacist-patient communication and relationship building including: health literacy, culturally competent care, patient compliance, conflict/emotionally charged conversations, and more. The "Learn, Practice, Assess" Case Approach offers patient case activities at the end of each chapter designed to help readers strengthen communication skills through repetition and application of the material presented. Instructor Resources include a Test Bank, Slides in PowerPoint format, a Sample Syllabus, and Web Links to helpful communication video examples.

Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.

Patient-centered care is at the heart of today’s pharmacy practice, and ASHP’s Patient-Centered Care for Pharmacists gets to the heart of the subject. Formerly Developing Clinical Practice Skills for Pharmacists, this revised resource has been redeveloped to compliment the changing emphasis in pharmacy practice to patient-centered care and the contemporary context of healthcare delivery. To understand and treat the whole person and learn to use a realistic approach to time and resources, students must connect their drug science knowledge to actual practice. Useful in multiple courses in multiple levels, Patient-Centered Care for Pharmacists is a valuable resource that gives students and teachers alike more for their money. In P1, P2, and P3 courses in areas from clinical skills to communications, students can follow realistic case studies through typical processes to witness patient centered care in action. Strong, well-developed case studies provide insight into today’s vital topics:· Cultural differences among patients· Documentation and health records· Patient care plan development· Effective patient communication· And much more.

Motivation is key to substance use behavior change. Counselors can support clients' movement toward positive changes in their substance use by identifying and enhancing motivation that already exists. Motivational approaches are based on the principles of person-centered counseling. Counselors' use of empathy, not authority and power, is key to enhancing clients' motivation to change. Clients are experts in their own recovery from SUDs. Counselors should engage them in collaborative partnerships. Ambivalence about change is normal. Resistance to change is an expression of ambivalence about change, not a client trait or characteristic. Confrontational approaches increase client resistance and discord in the counseling relationship. Motivational approaches explore ambivalence in a nonjudgmental and compassionate way.

What is marketing? How is marketing different from selling? How will better marketing skills enhance a pharmacist's professional pharmacy practice? These questions and many more are answered in this comprehensive and practical resource for pharmacists and pharmacy students. Marketing theory is augmented by case studies, vignettes and examples all specific to pharmacy practice.

This book adequately captures the current state of affairs and issues relating to public health and the pharmacists' role in this area. One of the unique features is the Actions for Change Today section which details/itemizes the unmet needs in each area of public health.