Media Myths And Narratives

Media, Myths and Narratives seeks to decode some of the messages transmitted by our mass media in terms of the cultural tradition in which they are enmeshed.Contributors from the fields of both communication and cultural studies, consider subjects as diverse as the narrative elements of news, the st.

This compelling, often surprising book demonstrates the ways news articles of today draw from age-old tales that have chastened, challenged, entertained, and entranced people since the beginning of time. Through an insightful exploration of hundreds of New York Times articles, award-winning professor and former journalist Jack Lule reveals mythical themes in reporting on topics from terrorist hijackings to Huey Newton, from Mother Teresa to Mike Tyson. Beneath the fresh facade of current events, Lule identifies such enduring archetypes as the innocent victim, the good mother, the hero, and the trickster. In doing so, he sheds light on how media coverage shapes our thinking about many of the confounding issues of our day, including foreign policy, terrorism, race relations, and political dissent. Winner of the MEA's 2002 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics

Narratology has been conceived from its earliest days as a project that transcends disciplines and media. The essays gathered here address the question of how narrative migrates, mutates, and creates meaning as it is expressed across various media. Dividing the inquiry into five areas: face-to-face narrative, still pictures, moving pictures, music, and digital media, Narrative across Media investigates how the intrinsic properties of the supporting medium shape the form of narrative and affect the narrative experience. Unlike other interdisciplinary approaches to narrative studies, all of which have tended to concentrate on narrative across language-supported fields, this unique collection provides a much-needed analysis of how narrative operates when expressed through visual, gestural, electronic, and musical means. In doing so, the collection redefines the act of storytelling. Although the fields of media and narrative studies have been invigorated by a variety of theoretical approaches, this volume seeks to avoid a dominant theoretical bias by providing instead a collection of concrete studies that inspire a direct look at texts rather than relying on a particular theory of interpretation. A contribution to both narrative and media studies, Narrative across Media is the first attempt to bridge the two disciplines.

"If daily journalism constitutes history's first rough draft, then "Getting it Wrong" certainly reveals how rough that draft can be. Joseph Campbell is a dogged and first-rate scholar."--Neil Henry, Dean, University of California, Berkeley Graduate School of Journalism "Dr. Campbell has done meticulous research that examines ten media myths in context. This book rightfully calls us to rethink some significant errors that have become a part of our history and our collective memories. It is just downright interesting reading."--Wallace B. Eberhard, recipient of the American Journalism Historians Association Kobre Award for Lifetime Achievement

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling.

The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Narrative and Media, first published in 2006, applies narrative theory to media texts, including film, television, radio, advertising, and print journalism. Drawing on research in structuralist and post-structuralist theory, as well as functional grammar and image analysis, the book explains the narrative techniques which shape media texts and offers interpretive tools for analysing meaning and ideology. Each section looks at particular media forms and shows how elements such as chronology, character, and focalization are realized in specific texts. As the boundaries between entertainment and information in the mass media continue to dissolve, understanding the ways in which modes of story-telling are seamlessly transferred from one medium to another, and the ideological implications of these strategies, is an essential aspect of media studies.

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.