Measuring Behaviour

A clear and concise practical guide to the principles and methods of studies of behaviour.

All students and researchers of behaviour – from those observing freely-behaving animals in the field to those conducting more controlled laboratory studies – face the problem of deciding what exactly to measure. Without a scientific framework on which to base them, however, such decisions are often unsystematic and inconsistent. Providing a clear and defined starting point for any behavioural study, this is the first book to make available a set of principles for how to study the organisation of behaviour and, in turn, for how to use those insights to select what to measure. The authors provide enough theory to allow the reader to understand the derivation of the principles, and draw on numerous examples to demonstrate clearly how the principles can be applied. By providing a systematic framework for selecting what behaviour to measure, the book lays the foundations for a more scientific approach for the study of behaviour.

Explains the concepts and practical methods of behavioural science in clear, concise terms: vital for understanding humans, animals and AIs.

Measuring Behaviour has established itself as a standard text. Largely rewritten, updated and reorganised, this third edition is, as before, a guide to the principles and methods of quantitative studies of behaviour, with an emphasis on techniques of observation, recording and analysis. It provides the basic knowledge needed to measure behaviour, doing so in a succinct and easily understood form. The sections on research design and the interpretation and presentation of data have been greatly expanded. Written with brevity and clarity, Measuring Behaviour is, above all, a practical guide book. Aimed primarily at undergraduate and graduate students in biology and psychology who are about to embark upon quantitative studies of animal and human behaviour, this book provides a concise review of methodology that will be of great value to scientists of all disciplines in which behaviour is measured, including biological anthropology, the social sciences and medicine.

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Examines the role of playfulness in animal and human development, highlighting its links to creativity and, in turn, to innovation.

How does government funding of corporate R&D affect the behaviour of firms? Ongoing efforts to boost business investment in R&D demand better methods of evaluating the effectiveness of government policy instruments. Efforts to explicitly measure ...

Measuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in the past and present. The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity of the electoral experience of diverse voters across different settings in India. This they accomplish utilizing their long experience of conducting national- and state-level election surveys in India and by simultaneous studies using different methodologies. The authors trace the tradition of measuring voting behavior in India from a historical perspective, beginning with a constituency-level study of the Poona Lok Sabha constituency in 1967. They move on to discuss in great detail the survey method for measuring voting behavior widely used in the 1990s and even after that. The book introduces to the readers details of conducting election surveys, that is, sampling, questionnaire design, field work and data collection, data entry and analysis, and challenges in estimating vote share based on surveys. It also delves into the various challenges and hurdles in translating vote estimates into seat estimates, with the nature of the political contest varying from one state to another. The book poses the major challenges in measuring the voting behavior of Indian voters and tries to offer possible solutions to meet these challenges.

Using the most well-studied behavioral analyses of animal subjects to promote a better understanding of the effects of disease and the effects of new therapeutic treatments on human cognition, Methods of Behavior Analysis in Neuroscience provides a reference manual for molecular and cellular research scientists in both academia and the pharmaceutic