Mass Market Medieval

Beginning in 1976 with the first issue of the journal Studies in Medievalism, all things medieval and the concept of medievalism became a hot topic in culture studies. Medievalism examines how different groups, individuals, or eras use and shape the image of the Middle Ages, differentiating between historical knowledge of the Middle Ages and what we have made the period out to be. The 13 essays in this book explore the medieval invasion of today's media and consider the various ways--from film and print to websites and video games--that the Middle Ages have been packaged for consumption. Essays encompass diverse theoretical perspectives and are grouped loosely around distinct functions of medievalism, including the exposure of recent social concerns; the use of medieval images in modern political contexts; and the medieval's influence on products of today's popular culture. The legitimization of the study of medievalism and the effect of medievalism on the more traditional subject of medieval studies are also discussed. Instructors considering this book for use in a course may request an examination copy here.

Many books discuss the theology and doctrine of the medieval liturgy: there is no dearth of information on the history of the liturgy, the structure and development of individual services, and there is much discussion of specific texts, chants, and services. No book, at least in English, has struggled with the difficulties of finding texts, chants, or other material in the liturgical manuscripts themselves, until the publication of Medieval Manuscripts for Mass and Office in 1982. Encompassing a period of several centuries, ca 1200-1500, this book provides solutions for such endeavours. Although by this period the basic order and content of liturgical books were more or less standardized, there existed hundreds of different methods of dealing with the internal organisation and the actual writing of the texts and chants on the page. Generalization becomes problematic; the use of any single source as a typical example for more than local detail is impossible. Taking for granted the user's ability to read medieval scripts, and some codicological knowledge, Hughes begins with the elementary material without which the user could not proceed. He describes the liturgical year, season, day, service, and the form of individual items such as responsory or lesson, and mentions the many variants in terminology that are to be found in the sources. The presentation of individual text and chant is discussed, with an emphasis on the organisation of the individual column, line, and letter. Hughes examines the hitherto unexplored means by which a hierarchy of initial and capital letters and their colours are used by the scribes and how this hierarchy can provide a means by which the modern researcher can navigate through the manuscripts. Also described in great detail are the structure and contents of Breviaries, Missals, and the corresponding books with music. This new edition updates the bibliography and the new preface by Hughes presents his recent thoughts about terminology and methods of liturgical abbreviation.

What is Mass Market When referring to a market for items that are produced on a huge scale for a significant number of end consumers, the phrase "mass market" is used by the industry. One key distinction between the mass market and the niche market is that the mass market is characterized by its concentration on consumers who come from a diverse range of backgrounds and who do not have any discernible preferences or expectations within a huge market segment. Businesses have traditionally used a range of media, such as radio, television, newspapers, and the internet, to communicate with the general public in order to reach out to the mass market with advertising messages. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Mass market Chapter 2: Marketing Chapter 3: Shopping Chapter 4: Retail Chapter 5: Distribution (marketing) Chapter 6: Pricing Chapter 7: Market segmentation Chapter 8: Brand management Chapter 9: Mass marketing Chapter 10: Luxury goods Chapter 11: Target audience Chapter 12: Product line extension Chapter 13: Media market Chapter 14: Premium pricing Chapter 15: Micromarketing Chapter 16: History of marketing Chapter 17: Target market Chapter 18: Shopper marketing Chapter 19: Brand Chapter 20: Icon brand Chapter 21: Retail format (II) Answering the public top questions about mass market. (III) Real world examples for the usage of mass market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Mass Market.

"This little volume contains the substance of lectures ... delivered from October to December 1922 in several American universities."--Pref. Bibliography: p. [245]-249.

Jim Paul muses on Western philosophy and the medieval mind as he makes his way through a harried weekend in Los Angeles, yielding a "delightful...humorous" book (Bloomsbury Review) whose every "sentence bursts with information, gorgeously put" (New Yorker).

First published in 2005. This original study the author writing in 1936 has tried to sketch the character and general movement of the economic and social evolution of Western Europe from the end of the Roman Empire to the middle of the fifteenth century.

Newly available in paperback, this is a wonderfully readable account of the role of merchants and money in the medieval world. Professor Spufford, who has made a lifelong study of the subject, brings together a vast amount of material from archives all over the world to build up this important economic history of the origins of capitalism essential reading for the scholar, but also engaging and entertaining to the layman.

An exploration of how the Middle Ages are manipulated ideologically in today's communication.

Based on archaeological and written evidence, this book deals with everything we know about medieval food, from hunting and harvesting to food hygiene and the organization of a large household kitchen. Peter Hammond evaluates the nutritional value of medieval food, the customs associated with its serving and eating, and the organisation of feasts, supported by innumerable facts and figures and examples from sources. The book is now available in a smaller paperback edition with black and white illustrations.

This book features 107 of the finest examples of illuminated pages from medieval and Renaissance Books of Hours. Roger Wieck's comprehensive text introduces the Book of Hours -- a "bestseller" for three hundred years -- to the general reader, discussing its iconography, the artists who illuminated this genre, and its role as a religious text in the lives of its owners. As a collection of both stirring words and inspiring images, the Book of Hours thus comprised a series of "painted prayers".