Masculinity Media And The American Presidency

This book analyzes the way media describe presidential candidates' character and the degree to which this discourse maintains a preference for masculinity in our politics, using content analysis of major print new media outlets.

This book analyzes the way media describe presidential candidates' character and the degree to which this discourse maintains a preference for masculinity in our politics, using content analysis of major print new media outlets.

Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith’s book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.

Why Americans always elect men as presidents? It’s no secret that there is a wide—and growing—gender gap in American presidential politics. Over the past thirty years, Democrats have made major gains with women, while Republicans have been doing far better with men —especially white working class men. The question is why? In Leading Men, Jackson Katz argues that racial politics and economic anxieties are not enough to explain the dramatic gender divide in American voting patterns. Cutting against the grain of typical analyses of the gender gap that have focused almost exclusively on women, Katz trains his focus the other way around: on the male side of the equation. He offers stunning evidence that American presidential campaigns have evolved into nothing less than quadrennial referenda on competing versions of American manhood. And in the process, he never takes his eye off what this development means for women—as both candidates and citizens. Written in an engaging style that will appeal to general readers, political experts, and activists alike, Katz explores some of the major political developments, news events and campaign strategies that have made the presidency the center of a cultural conversation about manhood over the past few decades. Ranging from the election of the former Hollywood actor Ronald Reagan in 1980, through the election of Barack Obama in 2008, and into the 2012 campaign season, Katz zeroes in on how the very notion of what it means to be “presidential” has in many ways become synonymous with traditional definitions of manhood. Whether he is examining right-wing talk radio’s relentless attacks on the masculinity of Democratic candidates, or how fears of appearing weak and vulnerable end up shaping candidates’ actual policy positions, Katz offers a new way to understand the power of image in presidential politics. In the end, Leading Men offers nothing less than a paradigm-shifting way to understand the dynamics of presidential elections, and the very nature of the American presidency.

Whereas many of the men of Reagan's '80s seemed stereotypically hypermasculine, a host of '90s images suggest a new phase of more sensitive manhood. In the Clinton era, both academic and popular writers suggested that a «crisis of masculinity» had taken root - one that had men questioning traditional male ideas and seeking new identities. This book explores the conflicted ways in which this seemingly new climate of masculinity was negotiated. From Bill Clinton to The Promise Keepers and Titanic to Friends, a host of '90s heroes put this rhetoric of crisis to work to win elections, audience members, and ratings.

Why has the U.S. never had a woman president? With Hillary Clinton engaged in a historic campaign that could see her becoming the first woman elected president of the United States, the national conversation about gender and the presidency is gaining critical momentum. Commentators have fixated on the special challenges women candidates for the presidency face: endless media scrutiny abGender has always been a crucial factor in presidential politics. In Man Enough? Donald Trump, Hillary Clinton, and the Politics of Presidential Masculinity, Jackson Katz puts forth the original and highly provocative thesis that in recent decades presidential campaigns have become the center stage of an ongoing national debate about manhood, a kind of quadrennial referendum on what type of man—or one day, woman—embodies not only our ideological beliefs, but our very identity as a nation. Whether he is examining right-wing talk radio’s relentless attacks on the masculinity of Democratic candidates, how fears of appearing weak and vulnerable end up shaping candidates’ actual policy positions, how the ISIS attacks on Paris and elsewhere have pushed candidates to assume an increasingly hypermasculine posture, or the groundbreaking quality of Hillary Clinton’s runs for the presidency in 2008 and 2016, Katz offers a new way to understand the role of identity politics in presidential campaigns. In the end, Man Enough? offers nothing less than a paradigm-shifting way to understand the very nature of the American presidency.

The need for American presidential candidates and sitting presidents to connect with citizens has led to the adoption of diverse media strategies that include traditional news initiatives with established journalists, face-to-face interaction with small groups of supporters, and visits to traditionally non-political entertainment-based venues. The American Presidency and Entertainment Media: How Technology Affects Political Communication examines the recent embrace of entertainment forums for political purposes. Featuring interviews with White House insiders and late night talk show veterans, this book analyzes the major moments in the presidency’s increasingly cozy relationship with entertainment-based television shows and the major factors leading individual administrations and campaigns to take chances to reach largely non-political audience. It offers a new theoretical underpinning for this phenomenon, predicts how future campaigns will operate in this regard as media technology and American political culture evolve, and connects the marriage of politics and televised entertainment to the ascension of Donald Trump to the presidency.

"Asks whether it is ever possible for a president to nudge the nation toward war without lying. And if he does, is it sometimes all right? Most of these authors would vote no."--Columbia Journalism Review "It was a pleasant and poignant surprise to find an afterword written by the late David Halberstam, one of the best reporter-historians of the last century. It may be his last major piece of writing. . . . It is an appropriate way to wind up the collection, because his words are a sobering reminder that the press is important yet not all-powerful in a democracy. Presidents long ago mastered the tools at their disposal to achieve policy ends."--American Journalism "American history at its best--insightful and revealing about the past, yet at the same time illuminating the vital questions of our own day."--Jeffrey A. Engel, Texas A&M University George W. Bush's "Mission Accomplished" banner in 2003 and the misleading linkages of Saddam Hussein to the 9/11 terrorist attacks awoke many Americans to the techniques used by the White House to put the country on a war footing. Yet Bush was simply following in the footsteps of his predecessors, as the essays in this standout volume reveal in illuminating detail. Written in a lively and accessible style, Selling War in a Media Age is a fascinating, thought-provoking, must-read volume that reveals the often-brutal ways that the goal of influencing public opinion has shaped how American presidents have approached the most momentous duty of their office: waging war. Kenneth Osgood, associate professor of history at Florida Atlantic University, is the author of Total Cold War: Eisenhower's Secret Propaganda Battle at Home and Abroad, winner of the Herbert Hoover Book Award. Andrew K. Frank, associate professor of history at Florida State University, is the author of Creeks and Southerners: Biculturalism on the Early American Frontier. A volume in the Alan B. Larkin Series on the American Presidency, edited by Kenneth Osgood