Marketing Violent Entertainment To Children Electronic Resource

On June 1, 1999, Pres. Clinton asked the FTC and the U.S. Dept. of Justice to undertake a study of whether the movie, music recording, and computer and video game industries market and advertise products with violent content to youngsters. He raised 2 specific questions: Do the industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience? And are these ads intended to attract children and teenagers? This report by the FTC shows that for all 3 segments of the entertainment industry, the answers are plainly "yes." Includes report and appendices A-K.

Commercial Alert in Washington, D.C., presents a June 22, 1999 letter to the chairman of the U.S. Federal Trade Commission (FTC) concerning the marketing of violent entertainment to children. The letter emphasizes the importance of the 1999 FTC and U.S. Department of Justice study of advertising and marketing of violent entertainment products to children.

A follow-up to the FCC's 2000 report: Marketing violent entertainment to children : a review of self-regulation and and industry practices ... Focuses on two issues: whether the entertainment media industries continue to advertise violent and explicit movies, music, and games in popular teen media; and, whether the entertainment media are including rating information in their advertising.

The report presents that the entertainment industries do promote products to children and teenagers that warrant parental caution.

Introduction; Motion Pictures; Music Recordings; Electronic Games; Conclusion; Index.

The report presents that the entertaiment industries do promote products to children and teenagers that warrant parental caution.

This Report documents the current state of marketing in the areas addressed in the Commission's previous reports. It includes a review of marketing documents from industry members; the results of ongoing Commission monitoring of television, print, and Internet advertising; and comments from third parties regarding the rating and labeling systems. In addition, it reports on a Commission-sponsored telephone survey of parents and children regarding their familiarity with and use of the video game rating system. It also provides the results of an undercover “mystery” shopper survey conducted in December 2005 and the spring of 2006, in which young teens attempted to purchase tickets to R-rated movies, or to buy music recordings with a Parental Advisory Label, R-rated and unrated movie DVDs, and M-rated games.

Robinson, Stacy L. Smith--Martin Morse Wooster "Washington Times"