Marketing Theory Philosophy Of Science Perspectives
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Author | : Ronald F. Bush |
Publisher | : Marketing Classics Press |
Total Pages | : 327 |
Release | : 2011-10-15 |
Genre | : Business & Economics |
ISBN | : 1613112289 |
Download Marketing Theory: Philosophy of Science Perspectives Book in PDF, Epub and Kindle
Author | : Ronald F. Bush |
Publisher | : |
Total Pages | : 315 |
Release | : 1982 |
Genre | : Marketing |
ISBN | : |
Download Marketing Theory Book in PDF, Epub and Kindle
Author | : Shelby D. Hunt |
Publisher | : |
Total Pages | : 299 |
Release | : 2011 |
Genre | : |
ISBN | : |
Download Marketing Theory: Philosophy of Science, Controversies in Marketing Book in PDF, Epub and Kindle
Author | : SHELBY D. HUNT |
Publisher | : |
Total Pages | : |
Release | : 1982 |
Genre | : |
ISBN | : |
Download MARKETING THEORY: A PHILOSOPHY OF SCIENCE PERSPECTIVE. Book in PDF, Epub and Kindle
Author | : Shelby D. Hunt |
Publisher | : Thomson South-Western |
Total Pages | : 520 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : |
Download Modern Marketing Theory Book in PDF, Epub and Kindle
Author | : Shelby D. Hunt |
Publisher | : Taylor & Francis |
Total Pages | : 360 |
Release | : 2016-09-16 |
Genre | : Business & Economics |
ISBN | : 131529088X |
Download Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity Book in PDF, Epub and Kindle
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author | : Shelby D. Hunt |
Publisher | : M.E. Sharpe |
Total Pages | : 350 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780765609298 |
Download Foundations of Marketing Theory Book in PDF, Epub and Kindle
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author | : Jagdish N. Sheth |
Publisher | : Thomson South-Western |
Total Pages | : 888 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Shelby D. Hunt |
Publisher | : Routledge |
Total Pages | : 512 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317465148 |
Download Marketing Theory Book in PDF, Epub and Kindle
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author | : Shelby D. Hunt |
Publisher | : M.E. Sharpe |
Total Pages | : 352 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780765609304 |
Download Foundations of Marketing Theory Book in PDF, Epub and Kindle
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.