Marketing Senior Housing

It's challenging for senior citizens to sell their homes and move into retirement communities. But obviously they are doing it. Do you want them to relocate to your place or your competitor's? This book was written to help CEOs, CFOs, administrators, and marketing directors determine if their marketing teams are performing optimally with every single marketing encounter. Find out if your marketing team might be sabotaging potential sales. Discover new strategies to develop a strong and consistent occupancy marketing program.The strategies within this book will also provide your new or current salesperson insight into the senior mindset and how to strategically sell your retirement community.While many senior living communities have been coasting on robust wait lists for years, in many cities, the days of lists are gone and apartment homes are sitting open. You and your team may be experiencing some challenges in occupancy for the first time. Is it the economy? Your team? Or your strategy? This book will provide you with 12 keys to building occupancy at your retirement community. Sometimes you need to search for and identify a problem in order to solve it. If you keep doing what you are currently doing, you will end up with the same results. Or worse. *12 keys to unlock your senior housing occupancy blockade! *Effective strategies for independent living, assisted living, and CCRCs!*Could your sales team be unknowingly sabotaging their sales?*Beneficial for CEOs, CFOs, marketing staff and other key team members!*Every chapter is designed to help your financial performance!*Discover surprising reasons why occupancy could be down!*New sales and marketing people will be successful sooner!*How to increase occupancy to 100 percent for existing retirement communities! *Ideas on how to market a developing senior housing community! *Tips in every chapter to start helping your occupancy increase today!

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

The essential guide to managing senior living communities—now updated! Senior Living Communities has long been considered the most comprehensive guide to revolutionizing the management practices of communities catering to seniors. Now in its third edition, Benjamin W. Pearce's updated book lays out the latest operational guidelines, assessment tools, and intervention options to transform how to provide care and enhance the quality of life for residents. With a focus on measuring and understanding health and lifestyle progression, this edition introduces how assessment tools can establish a baseline and enable tracking of changes in residents' health conditions. Equipped with this invaluable information, providers and primary care professionals can make informed decisions, tailor treatments, and improve the quality of life for their residents. Offering guidance on improving safety alongside advice on navigating increasingly complex lifestyle challenges, Pearce also provides actionable intervention options for staff implementation and strategies to respond proactively rather than reactively as residents' needs evolve. Informed by lessons learned during the pandemic, this edition features the latest advances in infection control strategies and outlines best practices in digital marketing, electronic record keeping, standards of care, and architectural design. It also contains revised appendixes, including a senior living metrics glossary, an operations audit, a sample SWOT analysis, and an executive director responsibilities checklist.

This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.

A comprehensive framework for capitalizing on the growing market for Continuing Care Retirement Communities. Senior Residences equips architects and other industry professionals with a proven executive strategy for the design and development of successful Continuing Care Retirement Community (CCRC) projects. Using two of America's foremost CCRCs as best practice case studies, it guides readers through every critical aspect of the process, from research and planning through construction, including: * The enterprise concept * Formation of an executive organization * Financial and legal due diligence * Marketing and sales preparation * Residents' expectations and requirements * Healthcare and residential services * The design and build process * Project monitoring and assessment The over-65 population is increasing rapidly and dramatically, raising crucial concerns about the housing and care of senior citizens in the years ahead. How can we provide the best possible quality of care to the elderly? How can architects, developers, and others capitalize on the growing senior housing industry and stay competitive in the future? How can the facilities they create deliver both good service and strong financial returns? While there are no easy answers to these important questions, the Continuing Care Retirement Community (CCRC) model has emerged as a flexible and attractive option for providing combined housing, services, and nursing care to the elderly. Senior Residences equips architects and other industry professionals with a comprehensive, three-part strategic framework for designing and developing successful CCRC projects. Part I identifies the eight critical success factors of a CCRC enterprise and illustrates them through an in-depth examination of two exemplary developments, The Cypress of South Carolina's Hilton Head Island and The Stratford in the San Francisco Peninsula. Part II details a computer-based "standard of performance" system to track progress and assess project performance. Finally, Part III examines how to use different types of research to stay on top of market trends and forecasts, legal and licensing requirements, and more. Together, the three elements of this executive strategy cover every aspect of the development process, from the initial enterprise concept and executive organization building to financial and legal due diligence, marketing and sales, residents' services and healthcare, and design and build. Readers gain essential guidance in tackling key project management issues as well as in developing effective problem-solving and troubleshooting skills. Written by an author team with extensive CCRC experience, Senior Residences helps encourage avenues of thought that will lead to more cohesive, responsive, and successful CCRC projects that benefit the professionals who build them and the residents who live in them.