Marketing Long Term And Senior Care Services

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

Are you interested in starting a business in the field of profitable assisted living? Do you know that starting a business without a business plan often brings a negative result? If so then keep reading.... With the number of elderly persons needing long-term care expected to double to 14 million over the next two decades, assisted living has become the popular choice for housing or care. Assisted living represents a promising model of long-term care that blurs the sharp distinction between nursing homes and community-based care and reduces the gap between receiving long-term care in one's own home and in an "institution." In this book you will learn: Business Plan Template Sample Assisted Living Business Plan Financing Your New Business and Crowdfunding 30 Marketing Tips to Grow Your Assisted Living Investment How to Structure Your Business for Maximum Sales Value at Retirement Projected Monthly/Annual Operating expenses Budget Step-by-step Checklist for Opening an Assisted Living Business And much more!! It will help you predict problems before they happen and help you market your business without breaking the bank. The Business Plan Template could pay for itself, many times over, the first time you use it - and it's sure to spare you lots of costly mistakes every step of the way. So, what are you waiting for? ★★★Scroll up, click on "Buy Now" and start reading! ★★★

This book is intended as both a college text and a reference source for professionals, policy makers, and regulators. The text provides a sound reference source for anyone wishing to gain a better understanding of the long-term care system. It is concise, but complete, defining the various segments of the system. It also describes how the system developed to its current state, compares it to an ideal system, and projects future trends likely to impact the system. The earlier editions have been used by multiple colleges and universities for their long-term care administration courses. It has also been adopted as a cited reference for the national licensing examination prepared by the National Association of Long-Term Care Administrator Boards (NAB) which is used by all fifty state licensing boards (and the District of Columbia), and for the Certification examination of the American College of Health Care Administrators (ACHCA). It covers the full continuum of long-term care in enough detail to develop a sound understanding of the system, yet does not get bogged down in overly-specific detail as some texts do. Features: 1. Explains how the long-term care system developed and compares it to an ideal system, 2. Describes the primary types of long-term care providers (nursing facilities, assisted living, subacute care, senior housing, community-based care), presenting each in a similar manner, making it easy to compare and contrast them, 3. Covers how the providers interact with each other and with consumers and regulators - focusing specifically on how they compete, cooperate, and integrate; how they are regulated; financing; quality; ethical issues, 4. Discusses how long-term care providers are governed and managed, with chapters also devoted to leadership and culture change, technology, and marketing, 5. Outlines future trends and their projected impact on long-term care, and discusses how managers should act for success in the future. Students will find: 1. Case studies with each of the provider chapters, showing how they serve specific consumers. 2. Discussion questions and vocab terms at the end of each chapter 3. Online supplemental materials with both chapter-based interactive flash cards and an overall Glossary on-line

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Covering the full spectrum of long-term care, Pratt’s Long-Term Care: Managing Across the Continuum, Fifth Edition is an ideal introduction to management in this dynamic industry. Concise, yet complete, it begins with a look at recent changes in long-term care and health care reform, before examining the various long -term care providers and their interaction with competition, payment systems, quality, and ethical issues. It moves on to explore managing in the long-term care system looking at administration, leadership, culture change, technology and community relations, and concludes with a look at future trends and managing continuing change. The Fifth Edition is a comprehensive revision reflecting new Federal Requirements of Participation from CMS for skilled nursing facilities and changes the Medicare-fee-for-service payment system (PDPM). It also addresses the Affordable Care Act and its impact on long-term care, as well as the growth of technology in care, and more.