Marketing For Health And Wellness Programs

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions. Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research. Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

øCorporate Wellness Programs offers contributions from international experts, examining the planning, implementation and evaluation of wellness initiatives in organizations, and offering guidance on how to introduce these programs in to the workplace.

Online wellness programs provide people with an easy and accessible approach to put their health and well-being first in the modern digital age. Online wellness programs provide those wishing to enhance their overall well-being flexibility and support, encompassing fitness courses, dietary coaching, mental health resources, and mindfulness sessions. To draw and keep participants, these programs must be properly marketed given the wealth of online resources accessible. We'll look at how to effectively market online wellness programs in this tutorial so that your target audience can connect with them. We'll go over important strategies for promoting your online wellness programs and motivating people to take proactive actions toward a better lifestyle, from utilizing digital media to developing persuasive message. Online wellness programs' significance The importance of online wellness programs has grown in the fast-paced, technologically linked world of today. Here are a few main justifications for the importance of online wellness programs: Accessibility: People may easily access a variety of health and wellness resources from the comfort of their homes or any other location with internet access thanks to online wellness programs.

A new wellness market is being formed by the convergence of various fields such as functional food, healthcare, pharmaceutical, dental, and fitness. The traditional dental practice evolves towards the model of «smile clinics chains». The traditional pharmacy gives way to genuine retailers with large exhibition spaces, sophisticated merchandising and a wide range within which prescription drugs are only one of the types on sale. The companies in the healthcare industry are gradually miniaturizing and digitalizing their devices. And more, if primary care physicians and dentists use diagnostic equipment once the exclusive domain of clinics and hospitals, and sometimes they buy online through portals, pharmaceutical companies suffer from the competition of cosmetic companies operating in the line of food. With food and functional products - from anti-cholesterol yoghurt that strengthens bones, through dietary supplements – they replace, fir illnesses and diseases which are not serious, some categories of drugs. While gyms and spas on the one hand and clinics on the other come to resemble more and more: the first offer beauty and health treatments, the latter wellness treatments. Thus a new competitive environment that requires special expertise is arising: The Wellness Marketing, where customer and market orientation must be integrated with technological skills essential for success, and where specific strategies are needed and marketing activities targeted. Then what is the identikit of the successful company in the market of Wellness Marketing? The book offers concrete answers, first clearly defining the concept and boundaries of Wellness Marketing, then delving into real cases, the emerging issues, to provide the management of the sector strategic responses and guidance on activities essential to success.

The growth and market adoption of consumer-driven healthcare continues to drive health plans and employers to develop more widespread member and employee health improvement initiatives. Workplace Wellness Case Studies: Tactics To Promote Health and Reduce Risk looks at whats working in health plan wellness and health promotion programsaward-winning and unique efforts, best practices, ROI, and lessons learned. Starting with case studies of health improvement innovations in place at three national health plans, this report then delves into two parallel tactics that are gaining ground among employers: pitting departments against each other in a friendly competition for the healthiest workers and rewarding employees for healthy lifestyle choices. Both the game plan for healthy workplace competition and a profusion of winning ideas for incentives are profiled here. Youll get case studies from some of the pioneers in wellness programming, including American Cast Iron Pipe Company, Excellus Blue Cross Blue Shield, Health Alliance Plan, HealthPartners, Meridian Health System, Texas Health Resources and Washoe County School District. You''ll get details on: Analyzing the outcomes for a program run by Highmark to reverse heart disease; Formatting a wellness team; Designing incentives to increase wellness program participation; Evaluating the payback on wellness programs; Targeting your marketing to multiple audiences; Using health coaches in wellness programs; and Ensuring your wellness program''s compliance with HIPAA.Table of Contents Winning Ideas in Health Plan Wellness and Health Improvement Programs *Case Study: HealthPartners Tackles Risk Factors with "A Call to Change" Anatomy of a Phone Line Program Curriculum Structure Improving Health Step by Step Program Evaluation*Case Study: Health Alliance Plan Goes On-Site to Impact Employee Health Work Site Health Promotion Program Coping With Flu Season Walking for Better Health Purchasers'' Demand for Health Promotion Surges Sharing Best Practices in Work site Wellness Forum "iStrive for Better Health" Program Employer Partner Provides $75 Reward for HRA Completion*Case Study: Mandatory HRAs and Wellness Interventions Reap Rewards for Highmark Blue Cross Blue Shield Employers Division Organization Choosing Interventions Embedding a Healthy Philosophy Into the Product Line HRAs Mandatory for Highmark Employees Outcomes*Healthy Competition: Taking the Team Approach to Wellness The Benefits of Teaming Up at Work Planning and Implementation Incentives Reduce Risk Selling the Program and Making it Work Setting the Price of Participation Real Team Competitions An Optimistic Outlook*Case Study: Meridian Health System Promotes a Healthy and Productive Workforce Changing the Employer Culture "Fit to Win" Weight Loss Program a 12-Week Effort Keep Programs Simple and Entertaining*Case Study: Washoe County School District Gets Good Grades in Health Promotion The Purpose of Wellness Programs: A Deeper Look Programs and Process Generate Progress Reading to Lose Weight, Improve Mental Health The Payback on Wellness Programs Some Encouraging Results*Case Study: Excellus Blue Cross Blue Shield Steps Up Web-Based Wellness Efforts Targeting Marketing to Multiple Audiences Free Step Up Program Open to Members and Non-Members Alike Putting Together a Healthy Competition Measuring Activity, Results and AwarenessIncentives for Healthy Lifestyles Designing Incentives to Boost Outcomes Behavior''s Role in Health Status Incentives Influence Behavior, Corporate Culture Refining Requirements A Bona Fide Wellness Program The Challenges of Sustaining Participation Incentive Programs Behind-the-Scenes A Promising Prognosis*Case Study: ACIPCO Incentives Stimulate Gains in Productivity, Compliance and Safety The Building Blocks of Success Approach to Wellness at ACIPCO Important Indicators Incentive Insight from Experience*Case Study: Onus on THR Employees to "Be Healthy" A Unique Role Strategic Goals and Measurements THR''s Long-Term Strategy Program Vision Impacting the Bottom Line Looking Ahead*Q&A: Ask the Experts More Medical Behavior Integration Incentives for HRA Participation Making HRA Completion Mandatory The Legal Ramifications of Incentives Assessing Readiness for Telephonic Coaching Who''s Online Counseling for Occupational Traumatic Stress Role of Communications in Engaging Employees Employers Reaction to Workplace Wellness Engaging the Workforce Implications of the Selection Process Program Development and Decision-Making Getting on Board with Healthy Competition Programs Looking Ahead Most Effective Communications Tools Getting Participants to Track Their Progress Opening Programs to Non-Members Incentive Program Time Frame Sustaining Motivation Calculating Improvement in Complex Measures Self-Reported Behavior Change Software for Health Screenings Getting into the Wellness Game Employee Coverage Reporting ROI*Glossary *For More Information *About the Authors

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

In her latest book, Dr. Clark applies a holistic, wellness perspective to community health, focusing on community strengths and resilience - such as positive nutrition, healthy environment, fitness, and self care skills - rather than risks and disease. Practitioners and students will find this book a practical and comprehensive resource for creating community health programs and promoting wellness among individuals and groups. Special features include: A step-by-step guide to planning, implementing, and marketing community health programs; Strategies for wellness nutrition, fitness, stress management, and smoking cessation; Strategies for preventing violence in the schools and larger community; Tips on sharpening communication skills with individuals and groups; and Models of culturally sensitive health promotion programs.

This book provides you with the expertise of proven marketing strategies and tactics. You'll find the skills you need to write a business, and a marketing plan for your health/ fitness product, program, service, facility, or company.--[book cover].

The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.