Marine Fish Supply Chain Management In Mumbai

Marine fish supply chain depends Marine fisheries sector that has long been an important source of occupation and livelihood for the coastal communities of the country. It is estimated that at least 3 million people derive their livelihood from marine capture fisheries who reside over 3,600 fishing villages situated along the Indian coastline. The majority of those in the sector are small-scale and artisanal fishermen, who derive their livelihood from fishing, netting, artisanal processing and small-scale trading activities. Consumers in India are aware of the health benefits of eating fish and retail outlets are seizing the opportunity to market of the fish. Despite of the high price of fish, consumers are ready to pay the price for good quality fish. Maharashtra is an important state in the marine fisheries of India. It occupies 4th place in the marine fish production. The annual marine fish production of Maharashtra state is 3.5 lakh tons.Keeping in view the facts of marine fisheries, study will be conducted on the basis of identification of major modern and traditional fish supply chain operating in Mumbai.their management practices, estimate the margin, price spread etc

This book on the fisheries sector in India, through primary surveys as well as secondary literature, brings out various nuances of the sector and its trade opportunities, the complexities surrounding the supply chain of fish, as well as the evolution of its marketing channels. A distinctive feature of this book is that it carries out a comprehensive mapping of the fisheries supply chain, by taking into account both marine and freshwater fish. It identifies various players, especially traders who take part in the product flow, irrespective of the impact each of them has on the value provided to the end customer. While members of the supply chain include all individuals or organisations between whom interaction takes place, directly or indirectly from the point of production to consumption, this study also distinguishes between primary and peripheral members to make a complex network more manageable. Moreover, the book provides a comprehensive analysis of the emerging marketing channels- both organised and unorganised- in this highly perishable food segment. It provides important insights into the current scenario, focusing on the emergence of newer forms of marketing such as multinationals and e-retailing, while highlighting how traditional forms such as ‘mom-and-pop’ shops have continued to sustain, despite the challenges they face. The findings from India are also compared to global experiences of other fish producing and exporting countries such as Bangladesh, Indonesia, and Thailand to offer a comparison of the differences and similarities in the supply chains of various countries. The book provides important takeaways for researchers and PhD scholars working in the area of fisheries as well as supply chains. Since this book is based on field visits to different parts of the country it brings out the ground realities along with interesting insights and important policy implications for the sector, and should, therefore, appeal to policymakers as well.

Academic Paper from the year 2020 in the subject Business economics - Supply, Production, Logistics, , language: English, abstract: Supply Chain Management and Logistics are the most significant factors for the commercial marine fish supply chain; the study has considered only the Marine Fish Supply Chain (MFSC) for local markets in Sri Lanka. The Supply Chain helps to assess the efficiency of the marketing and distribution system while finding ways to improve well-performed and efficient supply chain management. Objectives were established to analyse marine fish supply chain, its main aspects, and actors and bottlenecks in the local market, understanding and analysing of preventive measurements of bottlenecks to give recommendations. Main bottlenecks are lack of marketing strategies, market structure constrains, lack of proper information flow, and inadequate infrastructure facilities. The study used two data types for the analysis as primary data and secondary data. Primary data was gathered from the responders, i.e. fishermen, consumers, and locations such as primary, wholesale, and retail markets. Secondary data were gathered from government institutions’ reports, text books, printed journals, e-journals, and websites. Recommendations were made according to the findings, which can be used as the corrective and preventive measures. The study analysed data using most suitable analytical methods including fishbone analysis, marketing margin, marketing efficiency index, average net share of the consumer price, and fisherman share of one consumer rupee. Fishermen are assured of a fair price for harvest, the best quality preferred species for affordable prices for consumers, consumer satisfaction, elimination of stagnant position of supply chain, and higher contribution for the Gross Domestic Product (GDP).

The value chain concept addresses various problems being faced by the fisheries sector and its stakeholders. Value chain management enables the policy makers to analyze and assess the marine fisheries sector in a better way and can make the sector more promising and contribute to the development of the economy. The main aim of this study was to analyze various value added operations performed upon the marine fish at the retail point and to examine whether there was any impact of value added operations on the final retail price of marine fish. The primary data of marine fishery retail value chain was collected from the marine fish retailers existing in coastal Andhra Pradesh, India. Finally, it was concluded that there was a difference in price of the marine fish after performing value chain by the retailer. This paper also proposed a retail value chain model for marine fish.

This book provides a historical and analytical account of changes in the seafood supply chain in Britain from the mid-twentieth century to the present, looking at the impact of various types of governance. The governance of marine fisheries has been a contested issue for decades with increasing anxieties about overfishing. In tandem, the rise of aquaculture, fish and shellfish farming, has driven another set of environmental concerns. In the food system, there have been scandals about safety failures and about fraud. At the same time, governments issue advice urging people to eat fish for its health benefits. In the context of these problems and contradictions, how have governments, the food industry and ordinary consumers responded? The author shows how different types of governance and regulation have been used to seek seafood sustainability and food safety and to communicate nutritional messages to the public and with what effects. The book also presents a new model for understanding food chains which combines governance and power approaches with an emphasis on understanding the interests served and the resulting balance of public and private benefits. This shows that the role of state regulation should have greater emphasis in governance and agri-food analysis and that theories about supply chain functioning, including the part played by major retailers and civil society, should be modified by a more nuanced understanding of the role of standards and certification systems. Although much of the focus is on the UK and Europe, this book provides key lessons internationally for the governance of seafood and other agri-food supply chains. The book will be of interest to students of food policy and those working in the seafood industry or studying for connected qualifications, and more widely to readers with an interest in seafood issues and problems.

Study conducted in Goa State, India.

There is huge demand for the Indian fish products in International Markets. Japan, USA, Europe, Australia etc are major importers of Indian Fish. Among coastal states of India, Andhra Pradesh is occupying a dominating position with has nine coastal districts covering 974 km of coastline from Srikakulam to Nellore and owning rich marine resources, a good number of fishing vessels, freezing plants and peeling sheds. The Value is something for which a customer is paying money. Any company must have to deliver value in order to sustain in this competitive market. Value Chain Analysis is a process of creating a value in each phase right fi-om processing of material, production, marketing, distribution and retailing. Application of Value Chain Analysis in Export Fisheries is an integrated process where several stake holders of the Fisheries sector such as fisherman, agent, retailer, processor, exporter and government work together to plan, coordinate and control fisheries, processing and final products from domestic fisherman to overseas consumers. The primary objective of this study is to find out different Value Chain Management Practices adopted by various fish exporters in coastal Andhra Pradesh. The secondary objectives include reviewing the literature of Value Chain Management, its application in Export fisheries and to offer recommendations for maximizing profits through Value Chain Analysis practices in export fisheries.