Managing Technology For Corporate Success

Focusing on the questions that face top management, such as deciding which technologies to invest in and how to manage and exploit them, and shaping management roles to fit technological strategy. This text explores these and other key issues in an accessible, non-technical way.

Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include: the internal organization of high technology firms the management of technology in society managing innovation dilemmas and strategies. The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century. This text is essential reading for students of business and engineering concerned with technology and innovation management.

An authoritative guide to new product development for early career engineers and engineering students Managing Technology and Product Development Programmes provides a clear framework and essential guide for understanding how research ideas and new technologies are developed into reliable products which can sold successfully in the private or business marketplace. Drawing on the author’s practical experience in a variety of engineering industries, this important book fills a gap in the product development literature. It links back into the engineering processes that drives the actual creation of products and represents the practical realisation of innovation. Comprehensive in scope, the book reviews all elements of new product development. The topics discussed range from the economics of new product development, the quality processes, prototype development, manufacturing processes, determining customer needs, value proposition and testing. Whilst the book is designed with an emphasis on engineered products, the principles can be applied to other fields as well. This important resource: Takes a holistic approach to new product development Links technology and product development to business needs Structures technology and product development from the basic idea to the completed off-the-shelf product Explores the broad range of skills and the technical expertise needed when developing new products Details the various levels of new technologies and products and how to track where they are in the development cycle Written for engineers and students in engineering, as well as a more experienced audience, and for those funding technology development, Managing Technology and Product Development Programmes offers a thorough understanding of the skills and information engineers need in order to successfully convert ideas and technologies into products that are fit for the marketplace.

One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

The 12th International Conference of the International Association for Management of Technology (IAMOT) held in March 2002 in Nancy, France, focused on "Innovation and Sustainable Development". These conferences present a unique opportunity to exchange best practice while debating new concepts of managing innovation, technology and R&D. IAMOT remains a major scientific forum where leading researchers and practitioners meet. This book represents a selection of the best contributions presented in Nancy.

Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning: Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge management. This comprehensive overview examines the advantages and disadvantages of learning technologies, and provides a guide for selecting, costing, and applying the various techniques. Technology in the workplace has many overwhelming possibilities-so many that they've left many managers and HRD professionals confused and perplexed. Let Marquardt and Kearsley show you how to bring technology under control to meet the needs of your company and your employees.

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.

How to further your company's technology programme is the problem addressed in this book. The author provides sound advice on decision-making and policy-formulation to help your company bring the fruit of its research and development programs to production. Technology has traditionally advanced faster than our ability to manage it. This book, based on studies of over 200 decentralized firms over a period of 30 years, addresses crucial aspects of the R & D and innovation process, and suggests how to make them pay off. It includes a watch list for monitoring technology in the firm to see where problems are occurring and where improvements may be made.

- vorgestellt werden die modernsten Managementkonzepte, Hilfsmittel und Methoden, die auch in technologieintensiven Unternehmensbereichen einwandfrei funktionieren - Schwerpunkte liegen auf Prozeßintegration, Managementwerkzeugen und Personalentwicklung

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.