Literacy In Multimedia America

Originally published in 2000. This book provides insights, practical suggestions and clear-cut strategies for integrating media across the K-12 curriculum. This contribution to teaching and curriculum design uses students' own media experiences or media vignettes from students' lives to enter teaching and learning. It provides a road map for teachers longing to reflect and take seriously the knowledge students bring to school from their homes and communities, and to draw upon this background to develop students' critical thinking, viewing and reading of written texts, visuals, and other electronic images and messages.

This title aims to provide insights, practical suggestions, and clear-cut strategies for integrating media across the K-12 curriculum. This contribution to teaching and curriculum design uses students' own media experiences or media vignettes from students' lives to enter teaching and learning. Dr. Ladislaus M. Semali provides a road map for teachers longing to reflect and take seriously the knowledge students bring to school from their homes and communities, and to draw upon this background to develop students' critical thinking, viewing and reading of written texts, visuals, and other electronic images and messages.

A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.

Making Media Literacy in America presents a history for the field of Media Literacy. It recounts how people have developed knowledge and skills in organized ways to respond to their rapidly changing media environments as seen through the lens of Media&Values magazine, a quarterly publication that spanned the formation, recession and revitalization of the U.S. media literacy movement from 1977 to 1993. This book maps the discourses of media studies, education reform, and the public sphere that made media literacy concepts and practices possible in America. It is a history of vital importance for scholars of media communication and education, as well as for thought leaders in teacher education, informal learning, youth media, educational technology, library sciences, and media reform—all of whom comprise the field of media literacy today.

Navigating Media Literacy: A Pedagogical Tour of Disneyland is an education playbook applied to the vast mediated universe of Disney. Readers of all ages can critically apply media literacy principles while still conscientiously participating as consumer-citizens, media creators, and agents of change. Media literacy is defined throughout this book as an instructional method rather than a political movement. The book counterbalances the frequently myopic critiques of cultural scholars and the critical exemption granted by those across the world who find Disney to be a source of great pleasure. Integrated theory and practical examples allow readers to investigate of themselves and draw their own conclusions based on real inquisitive, observatory, and creative experiences that constitute media literacy (access, analyze, evaluate, create, reflect and act). Each chapter is ideologically mapped to an actual physical realm of Disneyland (e.g., Main Street, USA; Adventureland; Tomorrowland; Frontierland; Fantasyland). Each site provides a pedagogical playground for experimenting with each media literacy concept (e.g., context, audience, language, ownership, representation). The reader will come away with a deeper pedagogical understanding of how to cultivate media literacy using any context or subject—not just Disney. Each chapter includes discursive excerpts from students, along with assignments, discussion prompts, and classroom exercises, making it a valuable resource as a classroom textbook. Perfect for courses such as: Media Literacy | Communication and Media Arts | Film Studies | Media History | Transmedia Studies | Business | Marketing

Examines the theory and practice of media education.