Landscape And Branding

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Resource added for the Landscape Horticulture Technician program 100014.

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Writing specifically for new homeowners and those planning renovations, Bath pulls from her twenty-five-plus years of experience helping thousands of clients. Even though Bath faces a wide range of landscape design situations in her work, the solutions to these important landscape problems remain constant. That's why The Landscape Design Answer Book is unique. Bath reduces the subject of landscape design to about three hundred specific design problems (or goals) a homeowner may face--and provides solutions that can be universally applied.

Lifelong landscape design means thinking about more than your garden. It involves encouraging your community to be a well-rooted environment consisting of friends who share home-grown produce, walk in the neighborhood, recycle, water harvest, compost and are watchful of each other’s well-being. Lifelong landscape designs create environments that connect with nature, encompass a home, and promote healthy living by providing mobility, social interaction, and places to sustain the body and soul. Learn easy steps to design your own lifelong landscape through more than 200 landscape patterns and activities that illustrate components of healthy living. Enhance the quality of your life at any stage with practical advice from this inspirational landscape architect with more than 30 years experience.

Landscape Design: Theory and Application was written from a blended perspective of a horticulturist and landscape architect who together have over 25 years of university teaching experience in landscape design. This text discusses design tools used by landscape design professionals and then describes how to use these tools to graphically represent a landscape design concept. It introduces the topic of design as a process and how human preferences impact landscape design components. Students will learn the basic elements of art and how these elements are applied to aesthetic landscape design principles. They will also learn to understand how functional design principles need to be considered in concert with the aesthetic principles, and how landscape preference influences the application of the aesthetic principles. The process of landscape design is discussed in detail including: strategies for interacting with the client, selling a landscape concept, and creating a design from start (concept development) to finish (final plan). With the foundation for design principles and design process in place, this text provides detailed descriptions of plant material and hardscape material selections, respectively. Lastly, strategies for pricing the landscape, examples of landscape business models, and highlights a successful landscape design/build company are covered in order to provide concrete examples of how and why they have been successful.

In Timeless Landscape Design: The Four-Part Master Plan, renowned landscape architects Hugh and Mary Palmer Dargan share the secret to creating an unforgettable landscape with the "Four-Part Master Plan" -- a unique method they've perfected over the past two-and-a-half decades of creating award-winning gardens and yards for clients.

Save money and energy while adding natural beauty to your home.

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Crisp hornbeam hedges lining a country drive and throwing geometric shadows on the gravel below. Decadent cascades of fragrant wisteria spilling over a stone pergola. Rustling leaves along an allée of delicate crepe myrtle trees. Waving blossoms of roses, sage, and hydrangeas—along a salty shoreline. Edmund Hollander Landscape Architects creates gardens filled with unexpected textures, colors, and sounds meant to appeal to all the senses, inviting us to truly live in the landscape. This volume presents dozens of gorgeous estate gardens throughout the Northeast, approached thematically; individual sections reveal how components such as gateways, paths, pool terraces, bosques and groves, walls, and borders contribute to lush garden rooms, windblown seaside gardens, calming meadow gardens, intricate formal gardens, and shady tracts of woodland. Over 300 color photographs of beautiful properties in the Hamptons, Connecticut, and upstate New York provide glimpses of the best garden design happening today while breaking down its ideas for the home gardener. Evocative text by New York Times and Landscape Architecture columnist Anne Raver details how the firm works to envelop visitors in landscapes that feel entirely whole: plantings near architecture create a dynamic entry progression; hardscape features that lead out into a broader garden gradually cede to more natural, living elements; pools are surrounded by gracious swaths of flowers that bloom in sequence as the season progresses to provide privacy for bathers and a sense of quiet seclusion. The ideas presented here will help owners of gardens of every size enjoy their land to the fullest.