Jordan Motor Car Company Cleveland Ohio

The subject of one of the great advertising campaigns of the early 20th century, the "Somewhere West of Laramie" ads, Jordan is a well-remembered marque despite its brief duration. Edward Stanlaw "Ned" Jordan was born November 21, 1882, in Merrill, Wisconsin, and worked as a journalist before finding work in the automobile industry. A pioneer of automobile advertising and sales who got his start with Thomas B. Jeffery and Company in 1907, he founded the Jordan Motor Car Company with fellow Jeffery employees Russell S. Begg as experimental engineer and Paul Zens as purchasing agent in 1916. This book is both a biography of Ned Jordan and a history of his company and its vehicles from its beginning in 1916 to its end on April 1, 1932, when non-payment of franchise taxes forced its dissolution. Jordan's first models were four- and seven-passenger custom-type touring cars, but it would become famous for the Sport Marine, the Playboy, the Little Tomboy, and the Little Custom Jordan. Spectacularly illustrated.

This comprehensive look at the heyday of automobile manufacturing in Ohio chronicles the region's early prominence in an industry that was inventing itself. More than 550 Ohio manufacturers are covered, from Abbott to Zent. There are familiar marques, such as Jordan, Baker, Peerless, and White of Cleveland, along with Packard, Stutz, Crosley and Willys. Less well-known and forgotten automotive ventures, such Auto-Bug, Darling and Ben-Hur, are documented, although many never got beyond the concept stage. Attention is given to the various ancillary industries, services and organizations which nurtured, developed with and, in many cases, survived the decline of Cleveland's automotive industry.