Its Not News Its Fark

Fark.com has taken the Internet by storm by featuring real, funny news. In his first book, founder Curtis exposes the stranger-than-fiction media patterns that prove just how little reporting is going on in the media world today. His 12 entertaining but undeniable patterns include fear-mongering in the absence of facts, the bogus press release and media-fatigue. His book is a witty wake-up call, exposing the news that was never fit for print in the first place. Curtis' website has 40 million page views a month and is a top 100 English language website.

A hilarious exposé on the media gone awry, from the creator of the wildly popular Fark.com Have you ever noticed certain patterns in the news you see and read each day? Perhaps it’s the blatant fear-mongering in the absence of facts on your local six o’clock news (“Tsunami could hit the Atlantic any day!” Everybody panic!), or the seasonal articles that appear year after year (“Roads will be crowded this holiday season.” Thanks, AAA.). It’s Not News, It’s Fark is Drew Curtis’s clever examination of the state of the media today and a hilarious look at the go-to stories mass media uses when there’s just not enough hard news to fill a newspaper or a news broadcast. Drew exposes eight stranger-than-fiction media patterns that prove just how little reporting is going on in the world of reporters today. It’s Not News, It’s Fark examines all the “news” that was never fit for print in the first place, and promises to have you laughing along the way.

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

"Parker hasn't spoken since he watched his father die five years ago. He communicates through writing on slips of paper and keeps track of his thoughts by journaling. A loner, Parker has little interest in school, his classmates, or his future. But everything changes when he meets Zelda, a mysterious young woman with an unusual request: 'treat me like a teenager'"--

Videojournalism is a new field that has grown out of traditional print photojournalism, slideshows that combine sound and pictures, public radio, documentary filmmaking and the best of television news features. This amalgam of traditions has emerged to serve the Internet's voracious appetite for video stories.Videojournalism is written for the new generation of "backpack" journalists. The solo videojournalist must find a riveting story; gain access to charismatic characters who can tell their own tales; shoot candid clips; expertly interview the players; record clear, clean sound; write a script with pizzazz; and, finally, edit the material into a piece worthy of five minutes of a viewer's attention. Videojournalism addresses all of these challenges, and more - never losing sight of the main point: telling a great story. This book, based on extensive interviews with professionals in the field, is for anyone learning how to master the art and craft of telling real short-form stories with words, sound and pictures for the Web or television. The opening chapters cover the foundations of multimedia storytelling, and the book progresses to the techniques required to shoot professional video, and record high quality sound and market the resulting product. Videojournalism also has its own website - go to just one URL and find all the stories mentioned in the book. You also will find various "how-to videos on the site. To keep up with the latest changes in the field such as new cameras, new books, new stories or editing software, check the site regularly and "like" www.facebook.com/KobreGuide.

A “sharp, witty, and well-researched” history of 4chan and its cultural impact (The Rumpus). Created by a fifteen-year-old wunderkind in 2003, it is the creative force behind “the Web's most infectious memes and catchphrases” (Wired). Today it has millions of monthly users, and enormous social influence. Epic Win for Anonymous is the first book to tell 4chan’s story. Longtime blogger and 4chan expert Cole Stryker writes with a voice that is engrossingly informative and approachable. Whether examining the 4chan-provoked Jessi Slaughter saga and how cyber-bullying is part of our new reality, or explaining how Sarah Palin’s email account was leaked, Epic Win for Anonymous proves 4chan’s transformative cultural impact, and how it has influenced—and will continue to influence—society at large.

Is American English in decline? Are regional dialects dying out? Is there a difference between men and women in how they adapt to linguistic variations? These questions, and more, about our language catapulted Robert MacNeil and William Cran—the authors (with Robert McCrum) of the language classic The Story of English—across the country in search of the answers. Do You Speak American? is the tale of their discoveries, which provocatively show how the standard for American English—if a standard exists—is changing quickly and dramatically. On a journey that takes them from the Northeast, through Appalachia and the Deep South, and west to California, the authors observe everyday verbal interactions and in a host of interviews with native speakers glean the linguistic quirks and traditions characteristic of each area. While examining the histories and controversies surrounding both written and spoken American English, they address anxieties and assumptions that, when explored, are highly emotional, such as the growing influence of Spanish as a threat to American English and the special treatment of African-American vernacular English. And, challenging the purists who think grammatical standards are in serious deterioration and that media saturation of our culture is homogenizing our speech, they surprise us with unpredictable responses. With insight and wit, MacNeil and Cran bring us a compelling book that is at once a celebration and a potent study of our singular language. Each wave of immigration has brought new words to enrich the American language. Do you recognize the origin of 1. blunderbuss, sleigh, stoop, coleslaw, boss, waffle? Or 2. dumb, ouch, shyster, check, kaput, scram, bummer? Or 3. phooey, pastrami, glitch, kibbitz, schnozzle? Or 4. broccoli, espresso, pizza, pasta, macaroni, radio? Or 5. smithereens, lollapalooza, speakeasy, hooligan? Or 6. vamoose, chaps, stampede, mustang, ranch, corral? 1. Dutch 2. German 3. Yiddish 4. Italian 5. Irish 6. Spanish

A book by Spain's greatest living writer weaves fiction and fact into a completely original and unforgettable hybrid. Called by its author a "false novel," Dark Back of Time begins with the tale of the odd effects of publishing All Souls, his witty and sardonic 1989 Oxford novel. All Souls is a book Marías swears to be fiction, but which its "characters"--the real-life dons and professors and bookshop owners who have "recognized themselves"--fiercely maintain to be a roman à clef. With the sleepy world of Oxford set into fretful motion by a world that never "existed," Dark Back of Time begins an odyssey into the nature of identity and of time. Marías weaves together autobiography, a legendary kingdom, strange ghostly literary figures, halls of mirrors, a one-eyed pilot, a curse in Havana, and a bullet lost in Mexico.

In the hilarious tradition of "The Hitchhiker's Guide to the Galaxy," Reid goes on a headlong journey through the outer reaches of the universe--and the inner workings of our absurdly dysfunctional music industry.