Internet Marketplaces

Internet Marketplaces
Author: Christina Hultmark
Publisher: Oxford University Press, USA
Total Pages: 234
Release: 2002
Genre: Business & Economics
ISBN: 9780199254293


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This title provides an analysis of the business models that are being employed because of the increased use of online auctions and exchnages for business transactions, their legal structures, and the extent to which further work is still required to fill in the legal infrastructure.

Digital Marketplaces Unleashed

Digital Marketplaces Unleashed
Author: Claudia Linnhoff-Popien
Publisher: Springer
Total Pages: 914
Release: 2017-09-14
Genre: Computers
ISBN: 366249275X


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This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Organization outside Organizations

Organization outside Organizations
Author: Göran Ahrne
Publisher: Cambridge University Press
Total Pages: 459
Release: 2019-07-18
Genre: Business & Economics
ISBN: 1108474985


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Describes the organizational aspects of contemporary society, explaining how organization occurs not only inside formal organizations, but also outside and among them.

The Law of Consumer Redress in an Evolving Digital Market

The Law of Consumer Redress in an Evolving Digital Market
Author: Pablo Cortés
Publisher: Cambridge University Press
Total Pages: 329
Release: 2017-10-05
Genre: Law
ISBN: 110854696X


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This book advances the emergence of a new sub-field of study, the law of consumer redress, which encompasses the various dispute resolution processes for consumers, their regulations, and best practices. The book argues that the institutionalisation of alternative dispute resolution (ADR) bodies are expanding their functions beyond dispute resolution, as they are increasingly providing a public service for consumers that complements, and often replaces, the role of the courts. Although the book focuses on ADR, it also analyses other redress methods, including public enforcement, court adjudication and business internal complaints systems. It proposes a more efficient rationalisation of certified redress bodies, which should be better co-ordinated and accessible through technological means. Accordingly, the book calls for greater integration amongst redress methods and offers recommendations to improve their process design to ensure that, inter alia, traders are encouraged to participate in redress schemes, settle early meritorious claims and comply with outcomes.

Digital Marketing Strategies for Bangladeshi Market

Digital Marketing Strategies for Bangladeshi Market
Author: Motaher Hossain
Publisher: Motaher Hossain
Total Pages: 244
Release: 2023-08-01
Genre: Business & Economics
ISBN:


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In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.

The top 10 "Best" marketplaces to sell your digital products

The top 10
Author: Rod Miller
Publisher: Rod Miller
Total Pages: 33
Release: 2013-12-11
Genre: Business & Economics
ISBN:


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Turning an idea for a book in your head into a successful digital publication requires coordinating a whole lot of different steps to create that one hit. Tens of thousands of digital books are published every month, but only a fraction of them will sell more than a thousand copies. How do you make sure your book is one of the few that succeeds? How do you hit the top charts? How do you sell and sell and sell your books, even if you don’t have a brand or a reputation to rely on now? These ten digital publishing marketplaces and our top ten tips will help you do just that.

The Liability of Internet Intermediaries

The Liability of Internet Intermediaries
Author: Jaani Riordan
Publisher: Oxford University Press
Total Pages: 705
Release: 2016
Genre: Law
ISBN: 0198719779


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Internet intermediaries play a central role in modern commerce and the dissemination of ideas. Although their economic and social importance is well-recognized, their legal liability remains poorly understood, and, until now, no work has specifically addressed their legal responsibility for wrongdoing carried out by third parties using their facilities or platforms. This work fills that gap by providing comprehensive coverage of the legal duties owed by intermediaries and the increasingly complex schemes that regulate their activities. The first part of the work introduces the concept of an internet intermediary, general doctrines of primary and secondary liability, and the European enforcement regime. The second part examines the liability of intermediaries in specific areas of law, with a detailed analysis of the applicable liability rules, and the major English case law, and decisions of the Court of Justice that interpret and apply them. The final part of the work provides guidance on remedies and limitations. Written by an expert author from the intellectual property chambers at 8 New Square, Lincoln's Inn, this is an essential guide for lawyers advising on IP matters and disputes involving internet content.

Digital Strategies in a Global Market

Digital Strategies in a Global Market
Author: Natalia Konina
Publisher: Springer Nature
Total Pages: 292
Release: 2021-01-02
Genre: Business & Economics
ISBN: 3030582671


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This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Research Handbook on EU Internet Law

Research Handbook on EU Internet Law
Author: Andrej Savin
Publisher: Edward Elgar Publishing
Total Pages: 519
Release: 2023-10-06
Genre: Law
ISBN: 1803920882


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The Internet has brought about unprecedented changes to modern life, creating a connected society but also radically opening up the question of how to design and apply legal rules in a digital world. This thoroughly revised second edition provides an updated exploration of the latest developments and controversies in European Internet law.

The Online Marketplace Advantage

The Online Marketplace Advantage
Author: Philippe Corrot
Publisher: John Wiley & Sons
Total Pages: 232
Release: 2023-03-10
Genre: Business & Economics
ISBN: 1119864828


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Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.