Intelligent Integrated Media Communication Techniques

This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.

This volume contains many examples and applied methods explaining the basic architecture of the mobile terminals. It includes sufficient introductory material to enabling even non-expert readers to understand the topics and to make a step towards system integration of complex future applications.

This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation. This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning.

Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.

This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.

This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.