Infinite Distraction

It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity. In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls 'hypermodulation,' as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily clicking ourselves to death. This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow.

From the New York Times bestselling authors of Sprint comes “a unique and engaging read about a proven habit framework [that] readers can apply to each day” (Insider, Best Books to Form New Habits). “If you want to achieve more (without going nuts), read this book.”—Charles Duhigg, author of The Power of Habit Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about. As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

Enlightenment writers fiercely debated the nature of distraction in literature. Early novel reading typically conjures images of rapt readers in quiet rooms, but commentators at the time described reading as a fraught activity, one occurring amidst a distracting cacophony that included sloshing chamber pots and wailing street vendors. Auditory distractions were compounded by literary ones as falling paper costs led to an explosion of print material, forcing prose fiction to compete with a dizzying array of essays, poems, sermons, and histories. In Distraction, Natalie M. Phillips argues that prominent Enlightenment authors—from Jane Austen and William Godwin to Eliza Haywood and Samuel Johnson—were deeply engaged with debates about the wandering mind, even if they were not equally concerned about the problem of distractibility. Phillips explains that some novelists in the 1700s—viewing distraction as a dangerous wandering from singular attention that could lead to sin or even madness—attempted to reform diverted readers. Johnson and Haywood, for example, worried that contemporary readers would only focus long enough to “look into the first pages” of essays and novels; Austen offered wry commentary on the issue through the creation of the daft Lydia Bennet, a character with an attention span so short she could listen only “half-a-minute.” Other authors radically redefined distraction as an excellent quality of mind, aligning the multiplicity of divided focus with the spontaneous creation of new thought. Laurence Sterne’s Tristram Shandy, for example, won audiences with its comically distracted narrator and uniquely digressive form. Using cognitive science as a framework to explore the intertwined history of mental states, philosophy, science, and literary forms, Phillips explains how arguments about the diverted mind made their way into the century’s most celebrated literature. She also draws a direct link between the disparate theories of focus articulated in eighteenth-century literature and modern experiments in neuroscience, revealing that contemporary questions surrounding short attention spans are grounded in long conversations over the nature and limits of focus.

Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

Set in depleted, post-recession suburbia, with its endlessly interlocking cul-de-sacs, mega-parking lots and big box stores, The Infinite Tides tells the story of star astronaut Keith Corcoran's return to earth. Keith comes home from a lengthy mission aboard the International Space Station to find his wife and daughter gone, and a house completely empty of furniture, as if Odysseus had returned to Ithaca to find that everyone he knew had forgotten about him and moved on. Keith is a mathematical and engineering genius, but he is ill equipped to understand what has happened to him, and how he has arrived at the center of such vacancy. Then, he forges an unlikely friendship with a neighboring Ukrainian immigrant, and slowly begins to reconnect with the world around him. As the two men share their vastly different personal and professional experiences, they paint an indelible and nuanced portrait of modern American life. The result is a deeply moving, tragicomic and ultimately redemptive story of love, loss and resilience, and of two lives lived under the weight of gravity.

A Wall Street Journal writer’s conversation-changing look at how reading aloud makes adults and children smarter, happier, healthier, more successful and more closely attached, even as technology pulls in the other direction. A miraculous alchemy occurs when one person reads to another, transforming the simple stuff of a book, a voice, and a bit of time into complex and powerful fuel for the heart, brain, and imagination. Grounded in the latest neuroscience and behavioral research, and drawing widely from literature, The Enchanted Hour explains the dazzling cognitive and social-emotional benefits that await children, whatever their class, nationality or family background. But it’s not just about bedtime stories for little kids: Reading aloud consoles, uplifts and invigorates at every age, deepening the intellectual lives and emotional well-being of teenagers and adults, too. Meghan Cox Gurdon argues that this ancient practice is a fast-working antidote to the fractured attention spans, atomized families and unfulfilling ephemera of the tech era, helping to replenish what our devices are leaching away. For everyone, reading aloud engages the mind in complex narratives; for children, it’s an irreplaceable gift that builds vocabulary, fosters imagination, and kindles a lifelong appreciation of language, stories and pictures. Bringing together the latest scientific research, practical tips, and reading recommendations, The Enchanted Hour will both charm and galvanize, inspiring readers to share this invaluable, life-altering tradition with the people they love most.

Leading a manufacturing business does not need to be so difficult! Manufacturing can be frustrating because of endless people challenges, equipment failures, schedule interruptions, and the looming threat of major quality issues. Labor costs rise, employee and customer expectations increase, manufacturing budgets are cut – and you’re required to deliver more with less. In this groundbreaking book, Kevin Snook reveals how the manufacturing leader can be instrumental in making it right. He shares simple but powerful practices for rapidly turning a manufacturing division around, distilling his 30 years of frontline experience with managing hundreds of the world’s best (and worst) manufacturing companies into a step-by-step alignment process that you can use to implement change that’s effective in days rather than years. Kevin has led companies around the world based on the methods of management legends like Peter F. Drucker, and has implemented lean, high-performance work systems. In the era of Industry 4.0, Kevin has built on those foundations to formulate a highly effective process for aligning your manufacturing organization to deliver sustainable growth. Thes message in Make It Right is clear: Leading a highly successful manufacturing company can be simple, enjoyable, and thoroughly rewarding – if you align the process from the frontline to the bottom line.

Modern society emerged in the context of European colonialism and empire. So, too, did a distinctively modern social theory, laying the basis for most social theorising ever since. Yet colonialism and empire are absent from the conceptual understandings of modern society, which are organised instead around ideas of nation state and capitalist economy. Gurminder K. Bhambra and John Holmwood address this absence by examining the role of colonialism in the development of modern society and the legacies it has bequeathed. Beginning with a consideration of the role of colonialism and empire in the formation of social theory from Hobbes to Hegel, the authors go on to focus on the work of Tocqueville, Marx, Weber, Durkheim and Du Bois. As well as unpicking critical omissions and misrepresentations, the chapters discuss the places where colonialism is acknowledged and discussed – albeit inadequately – by these founding figures; and we come to see what this fresh rereading has to offer and why it matters. This inspiring and insightful book argues for a reconstruction of social theory that should lead to a better understanding of contemporary social thought, its limitations, and its wider possibilities.

What is the carbon footprint of your libido? In this highly original book, Dominic Pettman examines the mutual influence and impact of human desire and ecological crisis. His account is premised on a simple but startling observation: the decline of libido among the world’s population, the loss of the human sex drive, closely tracks the destruction of environments worldwide. The advent of the Anthropocene leads to the decline of eros, the weakening of the link between sexual pleasure and human reproduction, and thus, potentially, to human extinction. Our capacity to care for one another in any meaningful way is being replaced by a restless, technologically-enhanced zombie drive. The environmental crisis of our time is also, and simultaneously, a crisis of human reproduction and of interpersonal intimacy. What Freud called ‘libidinal economy’ has morphed into libidinal ecology. Drawing on the work of a wide range of thinkers from Georges Bataille to Donna Haraway, Pettman explores the implications of peak libido, linking this development to the new cultural interest in eco-sexuality, polyamory, and other cases of the ‘greening of the libido’. Peak Libido is a forceful reminder that our hearts and loins are primarily ecological organs, beholden to their wider environments, and, as such, they share the same fate.