Hunch

Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world. Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

A new paperback edition, never before published in the UK, written and illustrated by the one and only Dr. Seuss.

Reclaim your creativity by exploring the educational, sociological, psychological, and political influences on independent thinking. Have You Ever Had a Hunch is a powerful tool for self-growth and an invaluable gift for anyone wanting to explore their own creativity. In a series of short, to the point chapters, author Ellen Palestrant strips away the layers of inhibition and repression that encumbers us all.

Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.

Scientists, and their research, are often shaped by the prevailing social and political context at the time. Kuljian explores this trend in South Africa and provides fresh insight on the search for human origins - in the fields of palaeoanthropology and genetics - over the past century. The book follows the colonial practice in Europe, the US and South Africa of collecting human skeletons and cataloguing them into racial types, in the hope that they would provide clues to human evolution. Kuljian sheds light on how, during apartheid, the concept of racial classification mirrored the way in which many scientists thought about race and human evolution.

Meet Beulah Louise Henry, a girl with a knack for problem-solving who grew up to be a world-famous inventor, in this captivating picture book biography for fans of Just Like Rube Goldberg and The Girl Who Thought in Pictures. Growing up in the 1890s, when Beulah Louise Henry spotted a problem, she had to find a solution, turning it around and around in her mind until…aha! She had a hunch—what she called the inventions she came up with to solve the puzzles she saw all around her. Beulah’s brain worked differently. She had hyperphantasia, which meant she saw things in extreme detail in her mind, as well as synesthesia, which caused words and numbers and even music notes to show up as different colors in her brain. Beulah’s unique way of seeing the world helped her think up vivid solutions to problems—her hunches came to her fully formed with gears whirring and wheels spinning. She invented everything from a new and improved parasol to cuddly stuffed animals and from ice cream makers to factory machinery. Beulah’s inventions improved daily life in lots of ways, earning her the nickname “Lady Edison,” and she became one of the most prolific inventors in American history.

A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.