How To Sell Big On Wechat English Edition

How to sell big on Wechat This book explains everything you need to know about the largest social media channel in China. In the book, you will learn how to win customers and sell products via WeChat and how to place your company in the Chinese market. Does the Chinese market seem like a book with seven seals to you? Or you want to reach Chinese consumers in Germany? Are you looking for an opportunity to open up a new market for your products? Or you just want to take a look into the future and see how the market could develop shortly? This guide helps! The more you deal with retail marketing in China, the more extensive and confusing the topic seems to become. Because in China, social media and retail are much more closely intertwined than in other markets. The biggest difference is that you can shop directly out of the social media channel WeChat because the retailers promote their products directly on the WeChat channel. Also, there is - how practical - a direct WeChat pay function, so that marketing, sales, and transaction are all handled directly via the same platform. This trend could also become established in Germany in a short time. If you want to know today how modern consumer marketing works via WeChat in China, then you will find all the important information, explained simply and comprehensibly, in this book! The following topics are discussed in this book: What is WeChat and what can you do with it? Why do Chinese consumers love WeChat? What is the importance of WeChat in the international market? Why is WeChat also important for the German market? How do you get in touch with Chinese WeChat influencers? How do e-commerce and cashless payments via WeChat work with WeChat Pay? How can you scale your business via WeChat? And much more... That's why this book is important for you: Chinese consumers prefer beer, chocolate, and German sights. In many cases, however, you can't buy German products at all because they hardly have any cash. Chinese tourists spend millions in Germany every year - as long as these hotels, retail companies or souvenir providers allow payment with appropriate payment systems. The book gives you a complete overview of the various functions of WeChat and how you can use them for your business. You will learn how to manage your WeChat account correctly and get tips on customer acquisition. And much more... This book leaves no questions about WeChat unanswered. It explains how to set up your WeChat channel sensibly right from the start and how you can scale your success as you progress. This guide is recommended to everyone, who would like to come into business contact with the million Chinese who visit the world as tourists. Who plans to sell German products in China via WeChat, is interested in marketing in China, which deals with the social media channel WeChat, or would like to take a look into the future of retail. Use the Know-How of Nora Holtmann to lead your business into the future. Learn which trends from China await us here in Germany. Be among the first to benefit from this know-how. Become a real WeChat expert! #ChinaMarketing #WeChat #HowToSellBig #China #SocialMediaAroundTheWorld #AsiaMarketing

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.

Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China’s online population is currently the largest online population worldwide. This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market. E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. It offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.

This book, authored by the head of the American Chamber of Commerce in Shanghai during the US-China trade war, is a sobering look at the realities of the intermeshed nature of the Chinese and American economies at a time of increasing political tension. Foreign companies are caught in the middle between compliance with US laws and policies versus doing what’s required to have support in China and access to the world’s largest growth market. Opportunities still exist, but this is a dangerous and complicated time. This book will be of interest to professionals, economists, and scholars of US-China relations.

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.

This is an open access book. 2022 International Conference on Science Education and Art Appreciation (SEAA 2022) was held on June 24–26, 2022 in Chengdu, China. It aims to encourage exchange of information on research frontiers in different fields, connect the most advanced academic resources in China and abroad, turn research results into industrial solutions, bring together talents, technologies and capital to boost development. The purpose of the conference is to provide an international platform for experts, scholars, engineers and technicians, and technical R&D personnel engaged in related fields such as "Science Education" and "Art Appreciation" , to share scientific research results, broaden research ideas, collide with new ideas, and strengthen academic research, and to explore the key challenges and research directions faced by the development of this field, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

This is an open access book.The 3rd International Conference on Management Science and Software Engineering (ICMSSE 2023) is to be held on July 21-23, 2023 at Qingdao, China. ICMSSE is China's annual conference since 2021. It was held in Chengdu, Chongqing from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Management science and engineering is a discipline that comprehensively uses systems science, management science, mathematics, economics and behavioral science and engineering methods, combined with information technology to study and solve management problems in society, economy, engineering and other aspects. In addition to the current situation of management science at home and abroad discussed in the first two sessions, this session realized that with the development of science and technology, the intersection of disciplines, coupled with the continuous expansion of the field of management science and engineering research, for online risk management (ERB, BRP system) and virtual organizations, virtual enterprises, etc., will become the focus of management science and engineering research in the future. This conference will also conduct in-depth research on these aspects, hoping to further promote the economic development of enterprises and provide them for their development. more clear direction and guidance.

Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options. The Chinese Market Series set includes: The Chinese Market An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them. The Chinese e-Merging Market This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China. Trading with China This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.