How To Master The Art Of Public Relations

The aim of this book is about introducing you to the concepts of strategic public relations. Despite previous comments, the basic assumption of this book is that readers have some general knowledge of management and business terminology. Furthermore, the text in this book is based in current research and scholarly knowledge of the public relations discipline. Whether you are reading this book to acquire knowledge in a new field, updating your knowledge, or as part of an educational program or course. Each chapter is short enough to be manageable, but filled with information, that does not rely on complicated examples or charts and diagrams. Furthermore, this book includes a few original public relations case studies that have been written in order that concepts discussed can be illustrated and applied. This Book Is Divided Into 16 Parts: Chapter 1: What is Public Relations; Chapter 2: The History of Public Relations, Chapter 3: Public and Media Relations Planning; Chapter 4: Working With The Media; Chapter 5; "Approaches to Public Relations," and Chapter 6 "Public Relations as a Management Function" focus on the importance of the profession, its taxonomy, the academic research showing how public relations should be conducted, and the function as a part of management. Chapter 7 "Organizational Factors for Excellent Public Relations," Chapter 8 "Public Relations and Organizational Effectiveness," Chapter 9 "Identifying and Prioritizing Stakeholders and Publics," and Chapter 10 "Public Relations Research: The Key to Strategy" offer a look at organization, its structure, effectiveness, and how the public relations process is managed--through the relationships with publics and stakeholders, conducting research, and the process of strategically managing public relations. Chapter 11 "The Public Relations Process--RACE," Chapter 12 "The Practice of Public Relations," Chapter 13; Ethics, Leadership and Counseling, and Moral Analyses," Chapter 14; " Infamous Public Relations Blunders" Chapter 15: " Positive Public Relations Campaign" and Chapter 16 "Best Practices for Excellence in Public Relations" provide an advanced discussion of public relations specialties by types: corporations, agencies, government and public affairs units, nonprofits, NGOs, and activist groups. We offer guidance for perhaps the most difficult situations in public relations--counseling upon ethics and taking a leadership role--and finally we discuss what research shows regarding how to make the public relations function the best it can be. We recommend reading the book in this order to build upon the logical flow of terminology, processes, and management knowledge and apply it accodingly.

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges. --

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

Top PR Practitioners Reveal the Secrets of Successful Public Relations. Packed in this uniquely innovative book is the wealth of expertise and experience of public relations CEOs representing some leading PR firms of the world. These industry leaders reveal their lifetimes of insights and proven, market-tested ideas which will help companies of all sizes to get noticed, make a name for themselves, and build powerful visibility and brands: Timeless principles and golden rules of PR. Tools and techniques for contemporary communications success. The never-before power of public relations in a complex world. How to develop the big PR idea. How - and why - PR scores over advertising. How to reach the new breed of the informed, proactive consumer - the prosumer. PR in crisis management. Small business bang! designing and launching a successful small business PR campaign. PR: a key driver of brand marketing. How to measure return on PR investment.

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses

Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.

The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and will help PR improve across the board. Matias also created the first PR community called PRlab, which he used as an inspiration for creating this book full of actionable examples, from one of the fastest growing startups in the world. This book is the manifestation of that community and his years of work experience. It is an entertaining and useful guide that will help anyone attempting PR for the first time, or trying to improve their PR practices.