How Our Brains Betray Us

Tired of making decisions that seem to only work against you? It starts with understanding your brain and the decision making process. Cognitive biases and heuristics have developed over thousands of years of evolution and can lead to serious damages in multiple areas of life if you don't recognize them and stop them dead in their tracks. Even the most subtle bias can creep in and influence the way you see and think about the world. And unfortunately, these biases sometimes trip us up, leading to poor decisions and bad judgments. ���� Cognitive biases are unconscious errors in thinking that arise from our brain's efforts to simplify the complex world in which we live. If you're tired of blaming outside factors when things don't go your way or tired of falling for things that seem promising but always end up being a huge mistake, then rest assured, you CAN fix it. Finally, putting an end to cognitive bias patterns by learning about and reprogramming the brain for better starts NOW! "How Our Brains Betray Us" has everything you need to know with examples, tools and strategies to identify the most powerful cognitive biases that impair all types of decisions, how to avoid them and also use them to your advantage so you can finally feel worthy and confident again. ✅ ANYONE can change their cognitive biases and also use them to their advantage with consistent effort of applying more awareness and proper action taking. Inside you will discover: Why our biases matter and how they can be playing a negative role in your life; Different types of biases like survivorship, egocentric, decision fatigue & more; Why you always seem to take mental shortcuts unconsciously, Not realize the mistakes until it's too late How to identify the unconscious mental shortcuts that aren't serving you and how to stop them immediately; Exactly how and why a lot of our decision-making process is flawed; Real life examples of different biases in action and how to avoid the unfulfilling results; How to identify your own biases; How to finally end FOMO (fear of missing out) for good; Tools and strategies to prepare for cognitive biases and use them to your advantage; How to make and maintain objective decision making; And much more If you're ready to stop falling victim to biases that are only serving to hurt you then you owe it to yourself to take this journey...Start letting go of the pain now because you don't have to be a prisoner of your biases anymore. If you're ready to put an end to the madness, avoid bad decision making for good and live a richer life.... ✅ Look no further, scroll up and grab your copy now!

Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.

Inthis mind-bending book, award-winning neuroscientist Henning Beck explains whyperfectionism is pointless - and argues that mistakes, missteps and flawsare the keys to success. Remember that time you messed upsimple maths or forgot the name of your favourite song? What if someone toldyou that our brain freezes are actually secret weapons, proof of oursuperiority to computers and AI? In Scatterbrain,we learn that boredom awakens the muse, distractions spark creativity andmisjudging time creates valuable memories, among the many other benefits of ourfaulty minds. Combining cutting-edge science with brain-boosting advice andrivetting real-life stories, Henning Beck takes us on a fascinating adventure throughhuman memory (one that we'll all remember differently!). 'The brain is a messy, faulty wonder, and if we could all agree that perfection is not the mind's ultimate goal, we would be much better off. Henning Beck shows us how to appreciate our imperfect brains - and is fine with readers straying from the page from time to time!' -- Ylva Østby, author of Diving for Seahorses 'At last, a user's guide for your brain, with plenty of fresh science and lots of surprises.' -- Robyn Williams, presenter of The Science Show 'An instructive celebration of the flawed, chaotic wonder that is the human brain.' -- Bianca Nogrady, Science Journalist and Editor of The Best Australian Science Writing 2019 'Illuminating, and a joy to read, this offers, in comparison to other recent neuroscience titles, a refreshingly accessible and relatable take on the brain's inner workings that should appeal to both science buffs and casual readers.' -- Publisher's Weekly, starred review 'Being scatterbrained has long been seen as a disadvantage, but as a neuroscientist, Henning Beck knows better. His engaging book will convince you that forgetting helps you remember and distractions can make you more creative.' -- Adam Grant, New York Times best-selling author of Originals and Give and Take, and host of the TED podcast Worklife 'Scatterbrain is a brilliant and engaging user's guide to the brain, masterfully transforming discoveries from neuroscience into practical personal insights and disruptive corporate practice.' -- Donald Hoffman, Professor of Cognitive Sciences at the University of California, and author of The Case Against Reality 'For anyone who has ever momentarily blanked on a name, choked under pressure, or kicked themselves for making a "careless" mistake, you may now forgive yourself. With this insightful and accessible book, Beck humorously sledgehammers the notion that our brains are infallible and omniscient, guiding the reader through the myriad ways our nervous system can betray us and how to avoid the costliest miscues. All the while, Beck will leave you more in awe of the brain than ever before.' -- Zach Schonbrun, author of The Performance Cortex 'In an era of continuous self-optimization, Scatterbrain by German neuroscientist Dr Henning Beck offers novel insights on our often self-defeating pursuit of perfection, and provides a roadmap to more creative thinking and better decision-making to realise one's full potential. A must-read!' -- Sandra Navidi, Founder and CEO of BeyondGlobal and best-selling author of $uperHubs

Consider that your brain has the power to betray you. Convince you to ignore reason and logic and create a false reality so intense the result is anxiety or panic. What if you could recognize this lie, know that your brain is betraying you, then learn to ignore it. That is the intent of this book. To share my experience with debilitating anxiety and how I finally learned to recognize the false reality created by my anxious brain. To question what my brain was telling me when heading into a panic, and instead of panic, find reason and logic. This book offers things to think about, and ways to examine the thoughts and experiences that bring anxiety or panic. Find and recognize the root, the story behind the lie. Let you move toward a more true reality, a life without anxiety and panic. The tools include cues to get you thinking, notes that you can look back on. If you choose the e-book, consider downloading a journal app.

Powerful Hidden Forces (Biases) Impair Our Decisions. Here is a Comprehensive Collection Biases to Help You Understand How They Work and How to Overcome Them Are you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis? Do you know that all of us have mental blind spots which prevent us from being rational? If you have seen or read about the recent financial crisis that straddled across the globe and brought down some of the oldest and most venerated financial institutions in the world, then you need this book! In this book, I share authentic research findings on cognitive biases and how they impact our judgment. These are powerful biases that you must avoid in order to succeed. Improve Your Judgment by Knowing How Biases Work This book is a comprehensive guide on cognitive biases, with inputs from real academic research with full references. If you are a financial sector executive and want to learn how to improve decisions, then this book is for you. In this book you will: * Identify the most powerful cognitive biases that impair business and financial decisions * Understand how cognitive biases work * Learn techniques to overcome them Here are the answers to some questions you might have about this book: Q: What is this book about? A: This book is a guide on how to identify cognitive biases. In this book, you learn about powerful biases which afflict the world of business and banking. Understanding how biases work (Bias-in-Action) can help avoid these biases, and at times even use the presence of biases in our competitors to our advantage. Q: What kind of techniques will I get to learn in this book? A: This is a comprehensive collection of all empirically proven cognitive biases that impair our decisions. In this book, I bring out the most powerful cognitive biases that impair judgment. You will also get to learn about more biases that impair decisions in business and banking. Q: Do I need to have prior qualifications before I read this book? A: The only thing that is required is your keenness to learn. Some experience in the financial sector or knowledge of basic economics can make the grasping faster, but it is not a prerequisite. Every day that you delay is another day that you stagnate in your growth as a manager-leader. Take action now and buy this book by clicking the 'Buy now with 1-click' button

In the tradition of Malcolm Gladwell, Gardner explores a new way of thinking about the decisions we make. We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences — such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those — politicians, activists, and the media — who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat — terrorism, child abduction, cancer caused by chemical pollution — or shrugging off serious risks like obesity and smoking. Gladwell told us about “the black box” of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we’re bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.

One of the world's top experts on betrayal looks at why we often can't see it right in front of our faces If the cover-up is worse than the crime, blindness to betrayal can be worse than the betrayal itself. Whether the betrayer is an unfaithful spouse, an abusive authority figure, an unfair boss, or a corrupt institution, we often refuse to see the truth order to protect ourselves. This book explores the fascinating phenomenon of how and why we ignore or deny betrayal, and what we can gain by transforming "betrayal blindness" into insight. Explains the psychological phenomenon of "betrayal blindness", in which we implicitly choose unawareness in order to avoid the risk of seeing treachery or injustice Based on the authors' substantial original research and clinical experience carried out over the last decade as well as their own story of confronting betrayal Filled with fascinating case studies involving unfaithful spouses, abusive authority figures and corrupt institutions, to name a few In a remarkable collaboration of science and clinical perspectives, Jennifer Freyd, one of the world's top experts on betrayal and child abuse, teams up with Pamela Birrell, a psychotherapist and educator with 25 years of experience.

We live in a time in which more than 100 million Americans suffer from a neurological illness. Not only is that number expected to rise and the annual cost to care for people with neurological disorders expected to surpass 1 trillion dollars, but the impact of these illnesses on our lives is unlike any other. Neurological disorders affect every fiber of our being. They cause physical, psychological, emotional, and cognitive impairments. They rob us of our lives and families in a way that diseases of other organs can’t. Oftentimes it seems that we are helpless to do anything about it. But, what if that wasn’t true? Neuroplasticity: Your Brain’s Superpower empowers us to have a different relationship with our brains. Instead of just succumbing to whatever potential dysfunction, degeneration, or disease that may impact our nervous system, in this book we explore the ways in which we can give our brains exactly what they need to adapt, heal, and thrive. Neuroplasticity: Your Brain’s Superpower takes us on a journey through things that influence the evolution of our brains, including various diseases. Not only do we learn about these illnesses, but also about the potential healing that can take place after the injury. This book expands the conversation about brain health so that we can include the principles of neuroplasticity to help us take control of our neurological destinies.

'A blockbuster about the brain ... provocative, fascinating, remarkable' Clive Cookson, Financial Times Everything we think, do and refrain from doing is determined by our brain. From religion to sexuality, it shapes our potential, our desires and our characters. Taking us through every stage in our lives, from the womb to falling in love to old age, Dick Swaab shows that we don't just have brains: we are our brains. 'A giant in the field' Zoe Williams, Guardian 'Engrossing, intriguing and enlightening' Robin Ince 'Enchantingly written' The Times Higher Education 'Wide-ranging, fun and informative ... as an ice-breaker at parties, it is unmatched' Bryan Appleyard, Sunday Times

Why are we often convinced that we’re right even when we’re wrong? Why are we jealous, or paranoid, even when we have absolutely no reason to be? Why is it so easy for fake news to spread around the globe and fool us? It’s because we don’t see the world as it is, rather we reconstruct it in our mind. Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities. That is why our perception of the world is subjective and various elements influence the way we acquire knowledge and form opinions. Our brain is recreating the world in its own way – most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? It would take us forever to choose an item of clothing in a store, or a meal in a restaurant! Luckily, our brain can estimate: even if it makes us imperfect and subject to illusion, delusion and error, it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases – the first one being not to trust ourselves too much and to always doubt our thinking processes, especially in this era where social networks spread information like an epidemic. In this book, filled with multiple examples from our daily lives and psychosocial experiments, Moukheiber explores the building blocks of our perception, cognition and behaviour, which are involved in acquiring knowledge or forming opinions. Dr. Albert Moukheiber is a neuroscientist and clinical psychologist. He has worked for 10 years in the psychiatry department at the Hôpital Pitié-Salpêtrière, focusing mainly on anxiety disorders and resilience. He now works as a clinician at his practice and teaches at the University Paris 8 in the clinical psychology department. He has also founded Chiasma, a structure that is interested in how our brain reconstructs reality to confirm our prior beliefs and how to promote mental flexibility. Chiasma focuses on how we form opinions and the impact of these mechanisms on our decision making. Albert is also a lecturer and a lead workshop developer for businesses and shares the latest scientific discoveries on behaviour and cognition and how they impact our daily lives.