History And Heritage In Hoi An Vietnam

Few visitors to Hoi An realize that this charming old port town on a river is two thousand years old. It is also a World Heritage Site for having possibly the finest old wooden shop houses remaining in all of Asia. In SECRETS OF HOI AN, journalist and travel writer Carol Howland winkles out the past through the stories of those who passed through and sometimes stayed, the Chinese, the Japanese, the Viets from the North, even Marco Polo and later, the Portuguese, the French, the Dutch and the British. From the prehistoric inhabitants who produced beautiful jewellery to the present-day residents who create fine embroidery 'pictures', the best silk tailoring and some of the most delicious food in all of Vietnam, the author explores these old streets and houses and describes Hoi An's turbulent history. Local residents relate their family histories and nearby is another World Heritage Site, the intriguing, pre-Angkor temple ruins of Myson, built by the Cham people. The writer delves into the still contentious past of the Chams and relates the extraordinary experiences of those archaeologists who first re-discovered Myson.

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

The Routledge Handbook on Historic Urban Landscapes in the Asia-Pacific sheds light onto the balancing act of urban heritage management, focusing specifically on the Asia-Pacific regions in which this challenge is imminent and in need of effective solutions. Urban heritage, while being threatened amid myriad forces of global and ecological change, provides a vital social, cultural, and economic asset for regeneration and sustenance of liveability of inhabited urban areas worldwide. This six-part volume takes a critical look at the concept of Historic Urban Landscapes, the approach that UNESCO promotes to achieve holistic management of urban heritage, through the lens of issues, prospects, and experiences of urban regeneration of the selected geo-cultural context. It further discusses the difficult task that heritage managers encounter in conceptualizing, mapping, curating, and sustaining the plurality, poetics, and politics of urban heritage of the regions in question. The connective thesis that weaves the chapters in this volume together reinforces for readers that the management of urban heritage considers cities as dynamic entities, palimpsests of historical memories, collages of social diversity, territories of contested identities, and sites for sustainable liveability. Throughout this edited collection, chapters argue for recognizing the totality of the eco-cultural urban fabric, embracing change, building social cohesion, and initiating strategic socio-economic progress in the conservation of Historic Urban Landscapes. Containing thirty-seven contributions written by leading regional experts, and illustrated with over 200 black and white images and tables, this volume provides a much-needed resource on Historic Urban Landscapes for students, scholars, and researchers.

This book uses the Historic Urban Landscape - the most recently codified notion of international urban heritage conservation - to demonstrate why it is necessary to demarcate history from cultural heritage and what consequences the increasing popularity of the latter have on history. It also demonstrates how the history of cultural heritage can be constructed as a historical problem. First, the conceptual history of urban heritage preservation – based on the standard setting instruments of international organizations – reveals the fundamental elements of the current concept of urban heritage. Second, this concept, as worded in the HUL approach, is investigated through the analysis of Vienna, which played a crucial role in the establishment of HUL. These examples are used to to show how the evolution of cultural heritage can be constructed as a historical problem.

Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.

A country uncommonly rich in plants, animals, and natural habitats, the Socialist Republic of Vietnam shelters a significant portion of the world’s biological diversity, including rare and unique organisms and an unusual mixture of tropical and temperate species. This book is the first comprehensive account of Vietnam’s natural history in English. Illustrated with maps, photographs, and thirty-five original watercolor illustrations, the book offers a complete tour of the country’s plants and animals along with a full discussion of the factors shaping their evolution and distribution. Separate chapters focus on northern, central, and southern Vietnam, regions that encompass tropics, subtropics, mountains, lowlands, wetland and river regions, delta and coastal areas, and offshore islands. The authors provide detailed descriptions of key natural areas to visit, where a traveler might explore limestone caves or glimpse some of the country’s twenty-seven monkey and ape species and more than 850 bird species. The book also explores the long history of humans in the country, including the impact of the Vietnam-American War on plants and animals, and describes current efforts to conserve Vietnam’s complex, fragile, and widely threatened biodiversity.

This work describes riverine combat during the Vietnam War, emphasizing the operations of the U.S. Navy’s River Patrol Force, which conducted Operation Game Warden; the U.S. Army-Navy Mobile Riverine Force, the formation that General William Westmoreland said “saved the Mekong Delta” during the Tet Offensive of 1968; and the Vietnam Navy. An important section details the SEALORDS combined campaign, a determined effort by U.S. Navy, South Vietnamese Navy, and allied ground forces to cut enemy supply lines from Cambodia and disrupt operations at base areas deep in the delta. The author also covers details on the combat vessels, helicopters, weapons, and equipment employed in the Mekong Delta as well as the Vietnamese combatants (on both sides) and American troops who fought to secure Vietnam’s waterways. Special features focus on the ubiquitous river patrol boats (PBRs) and the Swift boats (PCFs), river warfare training, Vice Admiral Elmo R. Zumwalt Jr., the Black Ponies aircraft squadron, and Navy SEALs. This publication may be of interest to history scholars, veterans, students in advanced placement history classes, and military enthusiasts given the continuing impact of riverine warfare on U.S. naval and military operations in the 21st century. Special Publicity Tie-In: Commemoration of the 50th anniversary of the Vietnam War (Commemoration dates: 28 May 2012 - 11 November 2025). This is the fifth book in the series, "The U.S. Navy and the Vietnam War." TABLE OF CONTENTS Introduction The First Indochina War The Vietnam Navy River Force and American Advisors The U.S. Navy and the Rivers of Vietnam SEALORDS The End of the Line for U.S. and Vietnamese River Forces Sidebars: The PBR Riverine Warfare Training Battle Fleet of the Mekong Delta High Drama in the Delta Vice Admiral Elmo R. Zumwalt Jr. Black Ponies The Swift Boat Warriors with Green Faces Suggested Reading