Hello Kitty

Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.

No one does sweet like Hello Kitty! Filled with simple recipes, beautiful yet playful photography, and Hello Kitty’s signature charm, The Hello Kitty Baking Book is a cookbook that’s yummy through and through. From Hello Kitty Cake Pops to Chococat Cake and Pretty Bow Pumpkin Pie, there’s something for everyone to make and enjoy. Featuring over two dozen easy-to-follow recipes, The Hello Kitty Baking Book is the perfect cookbook for anyone who loves Hello Kitty, desserts, or both!

"Created for St. Martin's Press by Priddy Books"--Page 4 of cover.

Each double-page spread presents information about a country around the world and includes "Hello" in the language of that country.

Your favorite characters are now part of the Who HQ library! Say hello to the premier title in the What Is the Story Of? series. Hello Kitty! This cute cartoon character who's shaped like a bobtail cat and wears a bow in her hair has become an icon of our times. Hello Kitty, as she is known, is a piano-playing, cookie-baking darling from London with a heart of gold. Readers will learn all about Kitty, who was first created in Japan, but has since gone on to capture the imagination of people all around the world. Super fans of the super-fashionable Kitty will be thrilled to see her debut in the Who HQ brand.

On the outside, twenty-eight-year-old Fiona Yu appears to be just another Hello Kitty--an educated, well-mannered Asian American woman. Secretly, she feels torn between the traditional Chinese values of her family and the social mores of being an American girl. To escape the burden of carrying her family's honor, Fiona decides to take her own virginity. In the process, she makes a surprising discovery that reunites her with a long-lost friend, Sean Killroy. Sean introduces her to a dark world of excitement, danger, cunning, and cruelty, pushing her to the limits of her own morality. But Fiona's father throws her new life into disarray when he dupes her into an overnight trip that results in a hasty engagement to Don Koo, the spoiled son of a wealthy chef. Determined to thwart her parents' plans to marry her off into Asian suburbia, Fiona seeks her freedom at any price. How far will she go to bury the Hello Kitty stereotype forever? Fiona's journey of self-discovery is biting and clever as she embraces her true nature and creates her own version of the American Dream, eliminating--without fear or remorse--anyone who stands in her way.

"Created for St. Martin's Press by Priddy Books."

Hello Kitty travels around the world in reality and in her imagination--dancing in a Hawaiian sunset and reflecting in a Japanese garden.

Join Hello Kitty and her friends in this Look and Find adventure. Seven brightly illustrated scenes will prompt the reader to find several objects in each picture. For added fun, there are seven activities in the back of the book with an early learning focus for you and your child to complete together.

Hello Kitty celebrates the seasons with a series of haiku. Includes color photographs.