Hard Power And Soft Power

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Our ideas about national security have changed radically over the last five years. It has become a political tool, a "wedge issue," a symbol of pride and fear. It is also the one issue above all others that can make or break an election. And this is why the Democratic Party has been steadily losing power since 2001. In Hard Power, Michael O'Hanlon, an expert on foreign policy at the Brookings Institution, and Kurt Campbell, an authority on international security at the Center for Strategic and International Studies, explain how the Democrats lost credibility on issues of security and foreign policy, how they can get it back -- and why they must. They recall the successful Democratic military legacy of past decades, as well as recent Democratic innovations -- like the Homeland Security Office and the idea of nation-building -- that have been successfully co-opted by the Republican administration. And, most importantly, they develop a broad national security vision for America, including specific defense policies and a strategy to win the war on terror.

This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

Soft power is the use of attraction and persuasion rather than the use of coercion or force in foreign policy. This title features a chapter outlining views on soft, hard and smart power and offers a critique of the Bush administration's inadequacies. It gives the various insights in to both soft power and the concept of power itself

Examines the changing nature of power since the Cold War, the new ways in which it is exercised, and how those changes impact America's role in the world.

The military has long been associated with hard power, yet it is engaged in public diplomacy as it represents the U.S. abroad and facilitates the diffusion of ideas. Military Soft Power examines one such aspect of U.S. public diplomacy: how the United States extends its influence or “soft power” worldwide through military educational exchange programs hosted by the United States’ elite military schools, its war and staff colleges. The presence of international officers at U.S. military schools is substantial, yet very little is known about the long-term impacts of these exchanges. This study shows how the exchanges build personal and professional networks that then serve as important conduits of ideas between the United States and other countries. These networks help to improve interoperability between the U.S. military and its partner nations and to extend U.S. influence through military soft power rather than through hard power. This is an alternative bottom-up view of how military organizations can influence political processes and decisions through the development of cross-border communities of military professionals. This involves a two-step model of socialization. First, individuals (military officers) are socialized by a large political institution (the U.S. through its war and staff colleges). Second, these individuals function as idea entrepreneurs, bringing new ideas, beliefs, and practices home with them. There is a need for policies and programs that help countries successfully transition from authoritarian governance to democratic rule as well as countries undergoing democratic revolutions and those seeking more gradual change. Exchange programs are one pathway, in which an important group of citizens (military officers and their families) can experience the everyday functioning of democratic practices and institutions. This unique survey provides timely insights into the important political impacts of military exchange programs and how military institutions and their personnel influence international politics beyond simply being used as an instrument of coercion.

Renowned criminologist Mike Hough illuminates the principles and practices of good policing in this important analysis of the police service’s legitimacy and the factors, such as public trust, that drive it. As concern grows at the growth in crimes of serious violence, he challenges conventional political and public thinking on crime and scrutinises strategies and tactics like deterrence and stop-and-search. Contrasting ‘hard’ and ‘soft’ approaches to policing and punishment, he offers a fresh perspective that stresses the importance of securing normative compliance. For officers, students, policy makers and anyone who has an interest in the police force, this is a valuable roadmap for ethical policing.

The authors of this book are uniquely qualified to analyze the contemporary security landscape and promote necessary and pressing change. Each is a thought leader in his or her field. Four out of six authors are seasoned military professionals who share the view that the over-reliance on kinetic approaches over influence operations account for some of the failures of nations against extremists. Combined with civilian academic leadership this book is a practice in military civics. This collection of international perspectives, taken together, challenge commonly held assumptions and outmoded paradigms of engagement. In tribute to Co-Editor Amar Cheema, Brigadier General (R) We wish to dedicate this collaborative effort arguing for a more profitable approach to ending and pre-empting conflict as a fitting, living tribute to our Dear Friend, Colleague and Co-Editor, Brig. Amar Cheema, the consummate Soldier, Scholar and Gentleman. Brig. Cheema embodied the concept of "no one appreciates peace and stability as much as a Soldier". Editing and Co-authoring our book focused on using all elements of National Power to achieve and sustain stability is an apt legacy for our Dear Friend.

Introduction : rust on the mailed fist? -- 11 propositions -- Conclusion.