Handbook of Low Cost Airlines
Author | : Sven Gross |
Publisher | : Erich Schmidt Verlag GmbH & Co KG |
Total Pages | : 324 |
Release | : 2007 |
Genre | : Airlines |
ISBN | : 9783503100811 |
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Author | : Sven Gross |
Publisher | : Erich Schmidt Verlag GmbH & Co KG |
Total Pages | : 324 |
Release | : 2007 |
Genre | : Airlines |
ISBN | : 9783503100811 |
Author | : Gail F. Butler |
Publisher | : |
Total Pages | : 760 |
Release | : 2001 |
Genre | : Aeronautics, Commercial |
ISBN | : |
Author | : Gail F. Butler |
Publisher | : McGraw-Hill |
Total Pages | : 668 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780079823793 |
Author | : Colin C. Law |
Publisher | : BrownWalker Press |
Total Pages | : 302 |
Release | : 2018-04-16 |
Genre | : Transportation |
ISBN | : 1627346937 |
A Practical Guide to Airline Customer Service is a textbook written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of the travel process. A Practical Guide to Airline Customer Service is a must-read for those who seek a rewarding career in the airline industry.
Author | : Peter J. Bruce |
Publisher | : Routledge |
Total Pages | : 360 |
Release | : 2017-11-15 |
Genre | : Business & Economics |
ISBN | : 1317182987 |
Written by a range of international industry practitioners, this book offers a comprehensive overview of the essence and nature of airline operations in terms of an operational and regulatory framework, the myriad of planning activities leading up to the current day, and the nature of intense activity that typifies both normal and disrupted airline operations. The first part outlines the importance of the regulatory framework underpinning airline operations, exploring how airlines structure themselves in terms of network and business model. The second part draws attention to the operational environment, explaining the framework of the air traffic system and processes instigated by operational departments within airlines. The third part presents a comprehensive breakdown of the activities that occur on the actual operating day. The fourth part provides an eye-opener into events that typically go wrong on the operating day and then the means by which airlines try to mitigate these problems. Finally, a glimpse is provided of future systems, processes, and technologies likely to be significant in airline operations. Airline Operations: A Practical Guide offers valuable knowledge to industry and academia alike by providing readers with a well-informed and interesting dialogue on critical functions that occur every day within airlines.
Author | : Borislav Bjelicic |
Publisher | : |
Total Pages | : |
Release | : 2016 |
Genre | : |
ISBN | : 9783941817104 |
Author | : Gunter Endres |
Publisher | : Harper Perennial |
Total Pages | : 388 |
Release | : 2006-11-28 |
Genre | : Transportation |
ISBN | : |
More than 700 airlines Fully illustrated Company histories and current fleet details Explanations of brand logos Aircraft setup and engine configuration Technical specifications
Author | : Darryl Jenkins |
Publisher | : |
Total Pages | : 704 |
Release | : 2012 |
Genre | : Airlines |
ISBN | : 9781849807661 |
Comprising eight sections on topics from airport delays and connections to revenue and costs within the industry, this Handbook addresses the fundamental lessons and concepts of airline economics. the authors - leading scholars and practitioners - raise questions and analyze data surrounding issues facing the commercial aviation business. They also introduce concepts relating to global networks and discuss how global networks operate.
Author | : Gunther Endres |
Publisher | : Crowood Press UK |
Total Pages | : 0 |
Release | : 2005-04-09 |
Genre | : Transportation |
ISBN | : 9781840373400 |
A compact and highly detailed reference work to the world's most important international and regional airlines. Each entry covers the airline's history and operational network, and also includes a comprehensive fleet list and photograph of the current livery. This is an indispensable guide for spotters and aviation enthusiasts world-wide.
Author | : Scott Ambrose |
Publisher | : Routledge |
Total Pages | : 256 |
Release | : 2021-05-27 |
Genre | : Transportation |
ISBN | : 0429614160 |
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.