Gross Deception

A journey of discovering and correcting a hole in the used car universe. Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work. Referred to as ProfitTime, Dale's solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle. With Dale’s ProfitTime solution you will: • Invigorate your cash flow • Increase your sales volume • Introduce new metrics • Initiate value-based management • Identify market shifts Through metric and methodology, Gross Deception will restructure how you view a car’s time on the lot.

Deception at Work tells you how to recognize and deal with lies, in meetings, negotiations, discussions and in writing. It is guaranteed to make you a more effective and confident operator, no matter what job you do. Simply leaving the book on your desk for others to see will improve your chances of not being deceived. The book exposes deception in all of its forms, linking the authors' 40 years of experience in dealing with fraudsters with the most recent findings on MRI scanning and the human brain. It explains how, why and in what circumstances both achievement and exculpatory lies are told, and how they can be resolved. It sets out a low key but effective plan for dealing with liars in all shapes and sizes, from confidence tricksters to malingerers and hard-nosed fraudsters. This ground-breaking work includes the most comprehensive summary of the clues to deception of any book currently in print.