Green Fashion

This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

The rising heaps of garbage in urban and rural settlements is a point of concern all across the globe. Thus, there is an incessant need to shift the focus to an intricate web of green fashion and sustainability. With its focus on cutting-edge technologies and environmentally conscious practices, the book positions itself at the forefront of the evolving landscape of sustainable fashion enterprises. The 15 enlightening chapters contributed by diverse academicians unveil the multifaceted challenges and opportunities inherent in the pursuit of environmentally responsible fashion. Innovative approaches, such as zero-waste design techniques, upcycling, and the rising prominence of thrift stores in India, are explored. The collective narrative underscores the urgency of the green fashion movement and the industry's moral obligation to embrace sustainable practices. The book opposes the "use and throw" approach of consumerism, especially concerning clothing and packaging, and it advocates a careful reevaluation of consumer behavior to bring in ecologically friendly and sustainable techniques. The authors scrutinize the significance of eco-friendly dyes and advocate for a shift towards ethical and sustainable fashion brands and practices in India while reviewing global policy initiatives and fabric production methods promoting sustainability. The book is aimed to serve as a compelling resource for academicians, professionals, and enthusiasts alike. It not only provides valuable insights into the challenges and opportunities within sustainable fashion but also acts as a catalyst for innovative thinking among emerging fashion professionals

Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

Consumers spend approximately $93 billion on denim products every year. This consumption comes at a great cost, with thousands of litres of fresh water, hazardous chemicals and energy contributing to just one pair of jeans, leaving the environment and the industry vulnerable to pollution and climate change. Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages. This book will be of great interest to fashion students and researchers, as well as designers, fashion executives, policy-makers and anyone who comes into contact with the world of denim.

Green is the new black. Is eco fashion an endangered species? As eco fashion becomes increasingly stylish and mainstream fashion gets greener, could it be the end for green chic as we know it? The Ecologist Guide to Fashion investigates changing attitudes to eco fashion, and how the mainstream is embracing it; the good, the bad and the ugly of fashion; the big trends; and asks whether the future looks green for fashion? With eco fashion and the greening of mainstream fashion gaining momentum worldwide, and eco designers feted and recognised along with their non-eco counterparts, we say yes! More than ever before, the fashion industry is proving that it can be a force for good. Whether its local, fairtrade or organic, theres never been a better time to get into greener garments.

From journalist, fashionista, and clothing resale expert Elizabeth L. Cline, “the Michael Pollan of fashion,”* comes the definitive guide to building an ethical, sustainable wardrobe you'll love. Clothing is one of the most personal expressions of who we are. In her landmark investigation Overdressed: The Shockingly High Cost of Cheap Fashion, Elizabeth L. Cline first revealed fast fashion’s hidden toll on the environment, garment workers, and even our own satisfaction with our clothes. The Conscious Closet shows exactly what we can do about it. Whether your goal is to build an effortless capsule wardrobe, keep up with trends without harming the environment, buy better quality, seek out ethical brands, or all of the above, The Conscious Closet is packed with the vital tools you need. Elizabeth delves into fresh research on fashion’s impacts and shows how we can leverage our everyday fashion choices to change the world through style. Inspired by her own revelatory journey getting off the fast-fashion treadmill, Elizabeth shares exactly how to build a more ethical wardrobe, starting with a mindful closet clean-out and donating, swapping, or selling the clothes you don't love to make way for the closet of your dreams. The Conscious Closet is not just a style guide. It is a call to action to transform one of the most polluting industries on earth—fashion—into a force for good. Readers will learn where our clothes are made and how they’re made, before connecting to a global and impassioned community of stylish fashion revolutionaries. In The Conscious Closet, Elizabeth shows us how we can start to truly love and understand our clothes again—without sacrificing the environment, our morals, or our style in the process. *Michelle Goldberg, Newsweek/The Daily Beast

The Cost of Our Clothes -- The Fibershed Movement -- Soil-to-Soil Clothing and the Carbon Cycle -- The False Solution of Synthetic Biology -- Implementing the Vision with Plant-Based Fibers -- Implementing the Vision with Animal Fibers and Mills -- Expanding the Fibershed Model -- A Future Based in Truth.

From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

This book deals with the important aspects of green fashion including​ Animal Welfare in Ethical Fashion, ​Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.