Good Will Trade Marks And Unfair Trading Classic Reprint

Excerpt from Good Will Trade-Marks and Unfair Trading Several special problems of good will which are just forcing themselves upon the attention of business men are also dealt with; advertising and sales policies which promise good will or threaten ill will; how the value of good will is arrived at; standard and cut prices in their relation to good will; how any proprietor may distin guish his business in an effective way, and control new, ingenious and subtle sorts of unfair trading. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from Good Will Trade-Marks and Unfair Trading Every business worth imitating has the problem of mistaken identity to deal with. The enthusiasm over a successful product, package, trade-mark, method or piece of copy hatches out its double almost overnight. In the last thirty years, long range advertising and national distribution have become dominating mercantile facts. Manufacturer and jobber have quite generally adjusted themselves to this change. The retailer is now a dispenser of many standard brands to a neighborhood educated in trade-marks, trade names, labels and distinctive packages. Even the professional man no longer has a local but a sectional or national clientele. Two trade provisions, consequently, are becoming every year more vital to the going concern; means of identification by which a pleased public, once won, will continue to distinguish its productions anywhere; and a trained "police power" to restrain or destroy the infringements and unfair competition which naturally attack any successful enterprise. Around this twentieth century need of every progressive business for a constructive and protective policy as regards good will, this volume has grown. It is not a law book. The author has returned to it, chapter by chapter, from working with business men and concerns in their efforts to defend and increase their trade good will. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from The Law of Unfair Trade: Including Trade-Marks, Trade Secrets, and Good-Will The need for legal restraint of unfair trade Trade mark defined The earliest recognition of trade marks. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Rogers, Edward S. Good Will Trade-Marks and Unfair Trading. Chicago: A.W. Shaw Company, [1914]. 288 pp. Reprinted 2002 by The Lawbook Exchange, Ltd. LCCN 2001045971. ISBN 1-58477-211-5. Cloth. $80. * Rogers [b. 1875] was a lecturer on the law of trademarks at the University of Michigan Law School. This volume examines such topics as fair use, the extent of trademark coverage and types of infringement. Also considers issues related to dishonest advertisements and other printed materials.

Excerpt from The Law of Unfair Competition and Trade-Marks: With Chapters on Good-Will, Trade Secrets, Defamation of Competitors and Their Goods, Registration of Trade-Marks Under the Federal Trade-Mark Act, Price Cutting, Etc The law of Unfair Competition might well be called the book of rules of the business game. It gives far greater protection against unfair practices used in competition than is realized by the average business man. It is still in its infancy. Its possibilities of growth and effectiveness are almost unlimited. It started by regulating only one unfair practice, viz: substitution, or the act of offering or selling one brand of goods when the buyer has asked for another brand. To-day its principles are being applied to most commercial practices that are unfair, or, as the French law terms it, disloyal. The rules of Unfair Competition are not arbitrary pronounce ments of courts. The formulation of these rules has been an almost spontaneous process, growing out of the discussion and decision of cases where injustice and wrong have been suffered because of the use of oppressive and unfair methods of competi tion. These cases have been decided, not by the application of abstruse technical legal doctrines, but by the application of the same simple standards of right and wrong that are recognized and applied by the public in daily life outside the court house. This law promises great things for the future of our business life. When the great war ends, there is every reason to believe that men will turn to business problems with a clarified vision of right and fairness. When that time comes, there should come with it a fairer chance for all. There should be cleaner, squarer business (which, it is already being demonstrated, can exist without curtailing our competitive system), and in our commercial life of the future, this body of law should play a most important and salutary part. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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