Globish

Globish
Author: Robert McCrum
Publisher: Anchor Canada
Total Pages: 354
Release: 2011-05-10
Genre: Language Arts & Disciplines
ISBN: 0385663765


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A small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the 19th century. As its power spreads, its language follows. Then, across the Atlantic, a colony of that tiny island grows into the military and cultural colossus of the 20th century. These centuries of empire-building and war, international trade and industrial ingenuity will bring to the world great works of literature and extraordinary movies, cricket pitches and episodes of Dallas, the printing press and the internet. But what happens next is quite unprecedented. While the global dominance of Anglo-American power appears to be on the wane, the English language has acquired an astonishing new life of its own. With a supra-national momentum, it is now able to zoom across time and space at previously unimaginable speeds. In Robert McCrum's analysis, the cultural revolution of our times is the emergence of English, a global phenomenon as never before, to become the world's language. In the 21st century English + Microsoft = Globish. Globish takes us on a riveting and enlightening journey of the spread of a global English, from the icy swamps of pre-Roman Saxony to the shopping malls of Seoul, from the study of 'Crazy English' TM in China to crowds of juvenile wizards mobbing bookshop tills across the world. Along the way it gives new meaning to a faded old brown parchment (the Magna Carta), a 272 word presidential speech (the Gettysburg address) and a scratchy black and white film of a couple of men in space suits.

English as a Global Language

English as a Global Language
Author: David Crystal
Publisher: Cambridge University Press
Total Pages: 227
Release: 2012-03-29
Genre: Foreign Language Study
ISBN: 1107611806


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Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

Globish: How English Became the World's Language

Globish: How English Became the World's Language
Author: Robert McCrum
Publisher: W. W. Norton
Total Pages: 0
Release: 2011-05-09
Genre: Language Arts & Disciplines
ISBN: 9780393339772


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“A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. In this provocative new look at the course of empire, Robert McCrum shows how the language of the Anglo-American imperium has become the world’s lingua franca. In the twenty-first century, writes the author, English + Microsoft = Globish.

Globish: How English Became the World's Language

Globish: How English Became the World's Language
Author: Robert McCrum
Publisher: W. W. Norton & Company
Total Pages: 353
Release: 2010-05-24
Genre: Language Arts & Disciplines
ISBN: 0393080927


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“A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. In this provocative new look at the course of empire, Robert McCrum shows how the language of the Anglo-American imperium has become the world’s lingua franca. In the twenty-first century, writes the author, English + Microsoft = Globish.

The English is Coming!

The English is Coming!
Author: Leslie Dunton-Downer
Publisher: Simon and Schuster
Total Pages: 354
Release: 2010-09-14
Genre: Reference
ISBN: 1439176728


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English has fast become the number one language for everything from business and science, diplomacy and education, entertainment and environmentalism to socializing and beyond—virtually any human activity unfolding on a global scale. Worldwide, nonnative speakers of English now outnumber natives three to one; and in China alone, more people use English than in the United States—a remarkable feat for a language that got its start as a mongrel tongue on an island fifteen hundred years ago. Through the fascinating stories of thirty English words used and understood in nearly all corners of the globe, The English Is Coming! takes readers on an eye-opening journey across culture and commerce, war and peace, and time and space. These mini-histories shed new light on everyday words: the strange turns of fate by which their meanings evolved and their new roles as the building blocks of the first language ever to forge a global community. Exploring such familiar terms as shampoo (from a Hindi word for scalp and body hygiene long practiced in India); robot (coined by Czech painter Josef Capek for his brother Karel’s 1921 play about man-made creatures); credit (rooted in a prehistoric phrase of sacred significance: "to put heart into"); and dozens of others, Dunton-Downer reveals with clarity and humor how these linguistic artifacts embody the resilience, appeal, adoptability, and wild inclusiveness that English, through a series of historical accidents, gained on its road to worldwide reach. These words explain not only how English has managed to link our distant and often disparate pasts but also how it is propelling humankind to a future that we can, for the first time, talk about and shape in a language that now belongs to all of us: Global English. Perfect for culture buffs, armchair travelers, and language lovers alike, The English Is Coming! is sure to inspire truly global conversations for decades to come.

The History of English

The History of English
Author: Stephan Gramley
Publisher: Routledge
Total Pages: 455
Release: 2012-03-15
Genre: Language Arts & Disciplines
ISBN: 1136592687


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The History of English: An Introduction provides a chronological analysis of the linguistic, social, and cultural development of the English language from before its establishment in Britain around the year 450 to the present. Each chapter represents a new stage in the development of the language from Old English through Middle English to Modern Global English, all illustrated with a rich and diverse selection of primary texts showing changes in language resulting from contact, conquest and domination, and the expansion of English around the world. The History of English goes beyond the usual focus on English in the UK and the USA to include the wider global course of the language during and following the Early Modern English period. This perspective therefore also includes a historical review of English in its pidgin and creole varieties and as a native and/or second language in the Caribbean, Africa, Asia, and Australasia. Designed to be user-friendly, The History of English contains: chapter introductions and conclusions to assist study over 80 textual examples demonstrating linguistic change, accompanied by translations and/or glosses where appropriate study questions on the social, cultural and linguistic background of the chapter topics further reading from key texts to extend or deepen the focus nearly 100 supporting figures, tables, and maps to illuminate the text 16-pages of colour plates depicting exemplary texts, relevant artefacts, and examples of language usage, including Germanic runes, the opening page of Beowulf, the New England Primer, and the Treaty of Waitangi. The companion website at www.routledge.com/cw/gramley supports the textbook and features: an extended view of major aspects of language development as well as synopses of material dealt with in a range of chapters in the book further sample texts, including examples from Chaucer, numerous Early Modern English texts from a wide variety of fields, and twenty-first-century novels additional exercises to help users expand their insights and apply background knowledge an interactive timeline of important historical events and developments with linked encyclopaedic entries audio clips providing examples of a wide range of accents The History of English is essential reading for any student of the English language.

Twentieth-Century English

Twentieth-Century English
Author: Christian Mair
Publisher: Cambridge University Press
Total Pages: 26
Release: 2006-10-26
Genre: Language Arts & Disciplines
ISBN: 1139459627


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Standard English has evolved and developed in many ways over the past hundred years. From pronunciation to vocabulary to grammar, this concise survey clearly documents the recent history of Standard English. Drawing on large amounts of authentic corpus data, it shows how we can track ongoing changes to the language, and demonstrates each of the major developments that have taken place. As well as taking insights from a vast body of literature, Christian Mair presents the results of his own cutting-edge research, revealing some important changes which have not been previously documented. He concludes by exploring how social and cultural factors, such as the American influence on British English, have affected Standard English in recent times. Authoritative, informative and engaging, this book will be essential reading for anyone interested in language change in progress, particularly those working on English, and will be welcomed by students, researchers and language teachers alike.

The Prodigal Tongue

The Prodigal Tongue
Author: Mark Abley
Publisher: Vintage Canada
Total Pages: 274
Release: 2011-04-20
Genre: Language Arts & Disciplines
ISBN: 0307368246


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The Prodigal Tongue takes a look at the wild, wacky and sometimes baffling road our language–English and others–is taking in its evolution. Where in the world will it end up?! Mark Abley, author of Spoken Here, has created an entertaining and informative exploration of the way that languages–English, Japanese, French, Arabic and other major tongues–are likely to transform and be transformed by their speakers during the twenty-first century. Grammar and vocabulary are just the beginning; more importantly, this book is about people. In places like Los Angeles, Tokyo, Singapore and Oxford, Abley encounters hip-hop performers and dictionary makers, bloggers and translators, novelists and therapists. He talks to a married couple who were passionately corresponding online before they met in “meatspace.” And he listens to teenagers, puzzling out the words they coin in chatrooms and virtual worlds. Everywhere he goes, he asks what the future is likely to hold for the ways we communicate. Abley balances a traditional concern for honesty and accuracy in language with an untraditional delight in newly minted expressions. Lively, evocative, passionate and playful, this is a book for everyone who cherishes the words we use.

The Ring of Words

The Ring of Words
Author: Peter Gilliver
Publisher:
Total Pages: 257
Release: 2009-07-23
Genre: Biography & Autobiography
ISBN: 0199568367


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Tolkien's first job, on returning home from World War I, was as an assistant on the staff of the Oxford English Dictionary. He later said that he had "learned more in those two years than in any other equal part of his life." The Ring of Words reveals how his professional work on the OED influenced Tolkien's creative use of language in his fictional world. Here three senior editors of the OED offer an intriguing exploration of Tolkien's career as a lexicographer and illuminate his creativity as a word user and word creator. The centerpiece of the book is a wonderful collection of "word studies" which will delight the heart of Ring fans and word lovers everywhere. The editors look at the origin of such Tolkienesque words as "hobbit," "mithril, "Smeagol," "Ent," "halfling," and "worm" (meaning "dragon"). Readers discover that a word such as "mathom" (anything a hobbit had no immediate use for, but was unwilling to throw away) was actually common in Old English, but that "mithril," on the other hand, is a complete invention (and the first "Elven" word to have an entry in the OED). And fans of Harry Potter will be surprised to find that "Dumbledore" (the name of Hogwart's headmaster) was a word used by Tolkien and many others (it is a dialect word meaning "bumblebee"). Few novelists have found so much of their creative inspiration in the shapes and histories of words. Presenting archival material not found anywhere else, The Ring of Words offers a fresh and unexplored angle on the literary achievements of one of the world's most famous and best-loved writers.

How We Compete

How We Compete
Author: Suzanne Berger
Publisher: Crown Currency
Total Pages: 352
Release: 2005-12-27
Genre: Political Science
ISBN: 0385516967


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"Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why. There is a rising fear in America that no job is safe. In industry after industry, jobs seem to be moving to low-wage countries in Asia, Central America, and Eastern Europe. Production once handled entirely in U.S. factories is now broken into pieces and farmed out to locations around the world. To discover whether our current fears about globalization are justified, Suzanne Berger and a group of MIT researchers went to the front lines, visiting workplaces and factories around the world. They conducted interviews with managers at more than 500 companies, asking questions about which parts of the manufacturing process are carried out in their own plants and which are outsourced, who their biggest competitors are, and how they plan to grow their businesses. How We Compete presents their fascinating, and often surprising, conclusions. Berger and her team examined businesses where technology changes rapidly–such as electronics and software–as well as more traditional sectors, like the automobile industry, clothing, and textile industries. They compared the strategies and success of high-tech companies like Intel and Sony, who manufacture their products in their own plants, and Cisco and Dell, who rely primarily on outsourcing. They looked closely at textile and clothing to uncover why some companies, including the Gap and Liz Claiborne, choose to outsource production to foreign countries, while others, such as Zara and Benetton, base most operations at home. What emerged was far more complicated than the black-and-white picture presented by promoters and opponents of globalization. Contrary to popular belief, cheap labor is not the answer, and the world is not flat, as Thomas Friedman would have it. How We Compete shows that there are many different ways to win in the global economy, and that the avenues open to American companies are much wider than we ever imagined. SUZANNE BERGER is the Raphael Dorman and Helen Starbuck Professor of Political Science at MIT and director of the MIT International Science and Technology Initiative. She was a member of the MIT Commission on Industrial Productivity, whose report Made in America analyzed weaknesses and strengths in U.S. industry in the 1980s. She lives in Boston , Massachusetts.