From Main Street To Mall

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities. The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. Richly illustrated with archival photographs of the nation's beloved downtown business centers, From Main Street to Mall shows that department stores were more than just places to shop.

Since the construction of the first fully enclosed shopping center in 1952, the shopping mall has evolved into the heart of many suburban areas across the United States. More than simply a place to purchase goods, this veritable "temple of consumerism" has become a primary place for community and social interaction and an essential element in many citizens' day-to-day lives. This study explores the spiritual, emotional and physical effects of the enclosed shopping mall on the public, chronicling the growth of the mall, its role in shaping urban and suburban life, its positive and negative impacts on society and the environment, and its future viability. As this work shows, the mall remains rich in symbolic influence, and in many ways mirrors the American condition.

Popular culture, Francaviglia looks sympathetically but realistically at the ways in which Main Street's image developed and persists. He reaffirms that life can imitate art, that the cherished icons surrounding Main Street have become the substance of popular culture. Ultimately, his book is about the material culture that architects, town developers, and image makers have left us as their legacy. Seen through the lives of the visionaries who created them in their.

The Buildings of Main Street is the primary resource for interpreting commercial architectural style. Richard Longstreth, a renowned and respected author in the field of historic preservation, presents a useful survey of commercial architecture in urban America. He has developed a typology of architectural classification for commercial application in American towns across the United States. Likely to be enjoyed by both students and members of the general public seeking an introduction to commercial architecture, The Buildings of Main Streetmakes a significant and lasting contribution to American architectural history.

In this new work, prizewinning author, professor, and Slate architecture critic Witold Rybczynski returns to the territory he knows best: writing about the way people live, just as he did in the acclaimed bestsellers Home and A Clearing in the Distance. In Makeshift Metropolis, Rybczynski has drawn upon a lifetime of observing cities to craft a concise and insightful book that is at once an intellectual history and a masterful critique. Makeshift Metropolis describes how current ideas about urban planning evolved from the movements that defined the twentieth century, such as City Beautiful, the Garden City, and the seminal ideas of Frank Lloyd Wright and Jane Jacobs. If the twentieth century was the age of planning, we now find ourselves in the age of the market, Rybczynski argues, where entrepreneurial developers are shaping the twenty-first-century city with mixed-use developments, downtown living, heterogeneity, density, and liveliness. He introduces readers to projects like Brooklyn Bridge Park, the Yards in Washington, D.C., and, further afield, to the new city of Modi’in, Israel—sites that, in this age of resource scarcity, economic turmoil, and changing human demands, challenge our notion of the city. Erudite and immensely engaging, Makeshift Metropolis is an affirmation of Rybczynski’s role as one of our most original thinkers on the way we live today.

An analysis of the pedestrian malls built during the urban renewal period of the 60's and 70's, and of new urban open space designs. Explores the trend towards, and away from, full pedestrian malls, and analyzes newer project types, such as festival marketplaces and mixed-use urban spaces. Describes mall development processes such as feasibility analysis, planning and design. Also covers street furnishings ranging from paving, fountains and sculpture to lighting, canopies and seating. Offers updated coverage of new projects in New York, Tampa, Memphis, Louisville and Minneapolis. Also features over 250 photographs as well as detailed site plans of the projects covered.