Fashion Photography 101

Fashion photography is one of the most appealing markets for any new photographer, but also one of the most challenging, combining as it does a group of disciplines, from the more technical makeup and editing roles to the photography itself. With digital technology and good planning, however, you can tackle as many of these as you please, and offer the best possible service to your client, whether that's an international magazine taking your career to the next level, or a friend needing to look good on Facebook. After all, they're just as important to you. This book will teach you everything there is to know about fashion photography in the digital age, including the roles of the whole creative team, making it the only book you'll ever need, whether you're taking your first ever shot, working with a pro model for the first time, or taking on major clients.

Today's glamorous world of fashion photography is hotter than ever, so if you intend to make your mark, you'll need trusted information and advice. Here, industry veteran Bruce Smith offers an indispensible collection of tips and tricks of the trade.

"Fashion Flair for Portrait and Wedding Photography teaches photographers how to take the concepts of fashion photography (including preparation, styling, props, lighting, posing and post-processing) and apply these techniques to their portrait and wedding photography. By adding fashion flair to their work, photographers can distinguish themselves from their competition and demand a higher price for their images and creativity. Fashion photographers use preparation, styling, props, lighting, posing and post-processing techniques to achieve the desired visual effects in their high-end shoots. Yet these very same techniques can be applied to the images of portrait and wedding photography to create outstanding work that will differentiate a photographer from the competition. Clients want to feel like they are models, and live in a fantasy and this book will help them feel edgy, striking and high-end through a unique approach to their portraits. This book is not about becoming a fashion photographer - it is about using fashion photography techniques for successful portrait and wedding photography."--Publisher's description.

(back cover) Principles, practice, and techniques: an indispensable guide to becoming a professional fashion photographer This invaluable resource for student photographers offers expert advice on every key aspect of fashion photography, from organizing a shoot to presenting your portfolio to a prospective client. Offering a structured course that teaches skills to help you get start in the industry, Fashion Photography is illustrated with working examples of professional and student photography. Practical tutorials build your experience. You'll learn to use the tools of the trade, choose equipment and software, and use lenses and lighting to best effect. You'll learn how to take exceptional pictures by finding the most dynamic compositions, working on location or in a studio, and evolving a unique, artistic style of your own. Eliot Siegel has worked as both a fashion and a fine art photographer for 25 years. During his career, he has worked for esteemed international magazines, advertising campaigns, and catalogs, including Macy's New York, Fred Bennett Jewelry, Harpers and Queen, Brides magazine, Bloomingdale's, Selfridges, Condici Women, Cosmopolitan, L'Officiel Paris, British Vogue, and Vogue Pelle Milan. Eliot works in digital and film formats, and in studios and locations all over the world, with the top model, hair, makeup, and location agencies. He has lived in New York, Milan, Madrid, Paris, Nice, and London.

More and more men are seeking out great portrait, commercial, or fashion photography. For working photographers, photographing men may be one of today's greatest new opportunities. But, while there are dozens of books, guides, and workshops on photographing women, there's been practically nothing comparable for men… until now! Jeff Rojas's Photographing Men is today's definitive full-color guide to every aspect of modern male photography. Rojas builds on his unique in-person course, which has made him Google's #1 go-to search result for knowledge on photographing males. Rojas covers posing, styling, posing, lighting, post-production, and more, showing how to achieve outstanding results and maximum creative expression. You'll discover how to: Make male clients look natural, masculine, and confident Skillfully document your male clients' best attributes, physical and emotional Define every man's face shapes, body shapes, and other features Compensate for flaws and perceived flaws, including acne, baldness, double chins, gray hair, wrinkles, and large features Overcome the challenges of styling male subjects, including big, skinny, and short men Understand how a suit should really fit your subject - and what to do if suits are out of the question Properly light all shapes and sizes of men for portraits, fashion, and commercial images (with complete lighting diagrams, behind-the-scenes images, and gear lists) Get detailed examples and tips for portraits, 3/4 poses, and full-length poses Photograph entrepreneurs, managers, prosperous men, innovators, "classic" and "handsome" men, athletes, muscle men, underwear models, and even movie stars Complement every man's features in post-production techniques And much more

Practical advice on fashion photography and inspirational images from professional photographer Dixie Dixon. Only a few years ago, fashion photography used to be a stuffy world for a tiny elite. Now an explosion in social media and lifestyle advertising has created opportunuities for a whole new breed of professional photographer. Fashion and Lifestyle Photography is based on the talks Dixie Dixon, a Nikon Brand Ambassador, has given to crowds at major US trade shows and at B&H, America's largest photography store. Expanding on the subject in the book, she reveals how to succeed in this exciting marketplace. From finding your vision, to building your dream team, this book will provide you with the essential gear and know-how to capture the looks of the media world that leap off the page or screen.

When photographing people, you can have a great composition, perfect light, and the right camera settings, but if your subject doesn’t look right—if the pose is off—the shot will not be a keeper. Posing is truly a crucial skill that photographers need to have in order to create great photographs. If you’re looking to improve your ability to pose your subjects—whether they’re men, women, couples, or groups—best-selling author and photographer Lindsay Adler’s The Photographer’s Guide to Posing: Techniques to Flatter Everyone is the perfect resource for you. In the first half of The Photographer’s Guide to Posing, Lindsay discusses how the camera sees, and thus how camera angle, lens choice, and perspective all affect the appearance of your subject. Lindsay then covers things that ruin a pose—such as placement of the hands, and your subject’s expression and posture. Next, Lindsay dives into “posing essentials,” outlining her approach to start with a “base pose,” then build on that to create endless posing opportunities. She also discusses posing the face—with specific sections dedicated to the chin, jaw, eyes, and forehead—as well as posing hands. In the second half of the book, Lindsay dedicates entire chapters to posing specific subject matter: women, men, couples, curvy women, families and small groups, and large groups. In each chapter, Lindsay addresses that subject matter’s specific challenges, provides “go-to poses” you can always use, and covers how to train the eye to determine the best pose for your subject(s). Lindsay also teaches you how to analyze a pose so that you can create endless posing opportunities and continuously improve your work.

"365 readings that teach, inspire & entertain"--Cover.

Fashion: Photography of the Nineties is a compilation of over two hundred images culled from the worlds of art and fashion. A chronicle of the fashion iconography of the Nineties, it places images familiar from magazines and style journals alongside their wilder, darker counterparts, many of which are published here for the first time. In these photographs the body and its gestures report on the defining characteristics of a decade. Postures of anxiety, insecurity and sexual uncertainty co-exist with fashion's more traditional celebrations. The ambiguity of gender and beauty lays bare our secret desires, dissolving the boundaries between what is worn and the way we wear it. Elegance and vulgarity, femininity and masculinity, art and fashion meet in the spaces separating the raw, the beautiful, the unkempt and the subversive. Out of the collision between style and the subconscious emerges a portrait of our time.

Photography has been the business and the passion of LIFE since the original weekly magazine's inception in 1936, and it continues to be the business and passion of LIFE Books and LIFE.com in the new millennium. But photography has surely changed during these many decades. The rigs and gear of old have given way-first slowly, then all at once-to sleek miracle machines that process pixels and have made the darkroom obsolete. The casual photog puts eye to lens, sets everything on auto and captures a photograph that is . . . perfectly fine. One of LIFE's master shooters-in fact, the final in the long line of distinguished LIFE staff photographers-was Joe McNally, and he has always believed that with a little preparation and care, with a dash of enthusiasm and daring added to the equation, anyone can make a better photo-anyone can turn a "keeper" into a treasure. This was true in days of yore, and it's true in the digital age. Your marvelous new camera, fresh from its box, can indeed perform splendid feats. Joe explains in this book how to take best advantage of what it was designed to do, and also when it is wise to outthink your camera or push your camera-to go for the gold, to create that indelible family memory that you will have blown up as large as the technology will allow, and that will hang on the wall forevermore. As the storied LIFE photographer and photo editor John Loengard points out in his eloquent foreword to this volume, there are cameras and there are cameras, and they've always been able to do tricks. And then there is photography. Other guides may give you the one, two, three of producing a reasonably well exposed shot, but Joe McNally and the editors of LIFE can give you that, and then can show you how to make a picture. In a detailed, friendly, conversational, anecdotal, sometimes rollicking way, that's what they do in these pages. Prepare to click.